游戏光盘、卡带将退出历史舞台？Xbox次世代主机或不搭载光驱

21世纪经济报道05-15

近日据媒体报道，微软下一代Xbox游戏主机“Project Helix”可能不会内置光驱，转而采用完全数字化的方案。　　近年来，“去实体化”正成为主机市场一个愈加显著的发展趋势。除微软外，同为主机厂商“御三家”之一的任天堂推出并不存储游戏实体而仅作为内容解锁器的“钥匙卡”，硬件市场新晋玩家Valve旗下Steam Deck完全依靠Steam在线平台游戏库……　　从背景因素来看，“去实体化”的推力...

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and cassettes will withdraw from the stage of history? Xbox next-generation consoles may not be equipped with optical drives","themeId":null,"isJumpTheme":false,"ttsUrl":"https://static.tigerbbs.com/1999ece24a5e2e5aa6523863a55a1359","symbols_score_info":{"MSFO":0.6,"MSFW":0.6,"NVDA":0.6,"MSFX":0.6,"MSFL":0.6,"AMZN":0.6,"AAPL":0.6,"MSFT":1.97,"META":0.6,"TSLA":0.6,"GOOG":0.6,"MSFD":0.6,"NTDOY":1.88,"MSFU":0.6,"SONY":1.86,"MSFY":0.6},"content_text":"近日据媒体报道，微软下一代Xbox游戏主机“Project Helix”可能不会内置光驱，转而采用完全数字化的方案。　　近年来，“去实体化”正成为主机市场一个愈加显著的发展趋势。除微软外，同为主机厂商“御三家”之一的任天堂推出并不存储游戏实体而仅作为内容解锁器的“钥匙卡”，硬件市场新晋玩家Valve旗下Steam Deck完全依靠Steam在线平台游戏库……　　从背景因素来看，“去实体化”的推力包含消费者习惯变化和生产成本等多个层面，又将影响前端研发和终端销售多个环节，进而改写当前的游戏市场生态。　　最不依赖实体的主机厂　　从头部厂商的业务运行模式来看，微软成为首个放弃实体“游戏本体”的厂商并不让人意外。　　早在2024年，美国市场研究公司Circana的报告就指出，Xbox X/S上的数字游戏销售量占比远高于索尼PS5和任天堂Switch。彼时，尽管后两者的数字游戏销量占比均超过半数（PS5 78%、Switch 53%），但Xbox的数字版比例则达到91%。　　“在数字版销售占比已经远高于实体版的情况下，下一世代主机不搭载光驱可以帮助微软更好地在生产端降低硬件成本、精简供应链；在销售端通过锁定数字授权提升平台抽成，提升用户长期付费黏性，从而进一步提升游戏单次销售的盈利水平。”艾媒咨询CEO兼首席分析师张毅在接受21世纪经济报道记者采访时表示。　　事实上，微软也是主机“御三家”中较早开启和大规模推进数字化的厂商，其率先于Xbox中采用硬盘，并在Xbox 360机型上推出完全数字化的Xbox Live Arcade游戏。据微软官方公布的数据，其XGP（Xbox Game Pass ）会员订阅服务2024年用户量已达3400万，总营收近50亿美元。　　另一个不可忽视的因素是，作为微软旗下的游戏平台，Xbox有着打通主机与PC生态的强烈需求。　　今年2月，Xbox明确表示下一代主机将“优先适配Windows平台”，设备底层为完整Windows 11系统，默认以电视优化的“全屏体验”（FSE）界面呈现，用户可随时切换至标准Windows桌面模式。　　3月，微软在正式公布下一代Xbox主机代号Project Helix的同时，宣布该主机将兼容Xbox+PC双平台游戏。新任Xbox CEO阿莎·夏尔马表示，该主机在流畅运行各类Xbox原生游戏的同时，可以完美适配PC端游戏的运行需求，不会出现画质压缩、卡顿掉帧的问题。　　张毅指出，目前主机和PC游戏生态间的差异正在持续缩小，硬件定制化标准正逐步优化，独占游戏壁垒也在降低，跨平台游戏或将是未来的主要趋势；在这样的背景下，游戏主机的定位或许将向客厅专用、高性能的小游戏终端转型，与传统PC形成场景互补。　　在这样的背景下，能够跨端的游戏和订阅服务，将成为主机市场的核心竞争力，这也是作为PC操作系统巨头的微软为Xbox发展布局的方向。　　市场生态调整　　除微软外，索尼与任天堂近年来也就实体游戏光盘、卡带进行了一系列战略调整。　　自2023年起，索尼PS5不再划分“光驱版 / 数字版”两条完全独立的产线，而是将光驱作为可选模块，即用户可直接购买无光驱的纯数字版主机，也可单独加购光驱配件。此外据媒体报道，索尼下一代PS6主机也将沿用这一硬件方案。　　而作为任天堂Switch继任者的Switch2，虽然支持一代产品的游戏卡带，但钥匙卡（key-card）的推出依然引起了不小的玩家争议，不少玩家认为这会削弱实体版游戏卡带本身的收藏、“拥有感”、交换等附加价值。　　事实上，主机厂商的“去实体化”操作，既存在玩家消费习惯改变、数字版游戏销售比例不断提升的原因，其背后更是实体销售成本高企的隐痛。　　以任天堂游戏卡带为例，其核心生产零部件NAND 闪存因供需收紧、产能调整，2025年以来价格上涨约15%-25%；PCB基板受铜价上涨、环保要求严格等因素影响，成本上升约5%-10%；加之近年来地缘政治波动导致的物流、存储、关税等不稳定因素，销售实体版卡带的生产、运输与销售成本正逐渐超出厂商的承受范围。　　与此同时，在实体游戏份额逐渐收缩、商场调整业务布局的大背景下，包括第三方内容生产商在内的游戏市场生态也在随之发生调整。　　此前日本知名游戏厂商卡普空就曾在与投资者交流时表示，公司旗下游戏的Switch2密钥卡将被纳入数字版销售而非实体销售进行统计。有游戏从业者在与记者交流时指出，这一方面意味着密钥卡类型的游戏产品在财务层面利润率更接近数字版游戏，另一方面也可能是为了配合游戏公司内部的数字化发展战略。　　张毅表示，主机游戏“去实体化”趋势有利于进一步降低其上手门槛，带动主机用户规模扩张，同时倒逼厂商更多采用原生多平台的开发模式，加速适配跨平台标准。　　值得注意的是，近年来随着《黑神话：悟空》等国产单机游戏的火爆，国内的单机游戏市场正加速扩张，国产单机制造商全球化拓展的脚步也在进一步加速，而主机数字化趋势有望进一步推进其市场进程。据天猫平台数据，2024年8月《黑神话：悟空》发布后，PlayStation天猫官方旗舰店的PS5主机成交量同比增长超100%，连续4天成为电玩设备成交TOP1爆款。　　“相较于单机游戏，中国厂商对数字化在线游戏的研发运营经验更为丰富，主机数字化既有利于推动国产游戏工业化引擎升级和精品供给，也有利于推动其打开全球多端化开发方向，开拓出海细分市场。”张毅说。（文章来源：21世纪经济报道）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.42.2","shortVersion":"4.42.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2635775574","isCrawlerRequest":true}