洋河股份：围绕文化历史、国民体育、大国重器等主线布局优质IP合作

证券之星05-15 17:36

证券之星消息，洋河股份(002304)05月15日在投资者关系平台上答复投资者关心的问题。

投资者提问：董秘您好，洋河光瓶酒与项羽 IP 联名近期成功出圈，此前也有过相关 IP 合作发布。想请教公司未来在 IP 赋能品牌方面有怎样的整体规划？将如何筛选优质合作 IP、打造营销亮点，持续抓住出圈机会，提升品牌影响力与产品动销？

洋河股份回复：尊敬的投资者，您好！公司将继续围绕文化历史、国民体育、大国重器等主线布局优质IP合作，有效满足消费者多样化的需求。感谢关注！

以上内容为证券之星据公开信息整理，由AI算法生成（网信算备310104345710301240019号），不构成投资建议。

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

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