首届中国新文创市集暨潮玩游园会启幕 200万元惠民礼包同步投放

北京商报05-15

5月15日，首届中国新文创市集暨潮玩游园会在北京朝阳公园正式启幕。此次活动以“文创市集×潮玩体验×公园游园”融合模式，将带来文博文创、国潮潮玩、非遗项目、数字科技发展等一站式体验，活动时间将持续至5月24日。值得注意的是，200万元潮玩惠民礼包也将同步投放，涵盖游乐、住宿、商圈消费等领域，进一步打造开放沉浸、可游可购可体验的城市级文创消费新场景。　　打造“三区两线”沉浸式布局　　据北京市朝阳区相关...

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Roll乐园、WAKUKU手工快闪店等热门IP场景；联动场内50余家电竞、二次元商家，带来游戏周边、动漫手办、数字文创等年轻态产品，卡牌收集、coser互动等潮流玩法同步上线。　　北京市朝阳区相关负责人进一步表示，商务区作为搭建IP产业成果展示与价值传递平台，在活动期间，将发布朝阳区推动IP潮玩产业高质量发展行动计划和配套政策等四项重磅成果；围绕“如何通过IP授权构建消费新场景”开展小范围闭门研讨，搭建交流平台，促进资源对接等。游园区则以泡泡玛特城市乐园、阿派朗创造力星球、贝壳剧场、方舟湖草坪、万人广场五大核心点位为支撑，联动亮马河国际风情水岸，打造全天候开放式游园空间，覆盖全年龄段游客需求。　　激活城市文创消费新场景　　据开幕式上发布的《中国文创发展趋势报告》，近年来，我国文化产业总体规模持续攀升，2025年达152135亿元，增长7.4%。中国文化传媒集团董事长兼《中国文化报》社社长徐海军表示，预计“十五五”末，中国文创市场规模将超过10万亿元。　　北京市朝阳区相关负责人强调，本次市集活动不仅带来了新产品新设计、新场景新体验，更是推动了新业态新消费、新品牌新传播。　　据介绍，本次市集活动聚集了全国优质文创、非遗老字号、原创IP和潮玩品牌，进一步掀起文创消费潮。文博方面，国家博物馆李静训系列首饰、小西天《西方圣境》冰箱贴、陕西历史博物馆“金饭碗”网红文创等地方风物集中亮相；潮玩方面，泡泡玛特LABUBU、奇梦岛WAKUKU、上影元浪浪山小妖怪等流行潮玩产品，以及黑神话悟空官方衍生品、卡游科技哪咤卡牌、米哈游《原神》等热门游戏卡牌也悉数展出。　　活动期间，也同步启动“新文创市集蝶buff潮玩嘉年华”，串联市集与朝阳全域文旅资源，解锁多元游玩新体验。以市集专属LOGO为统一标识发放“蝶”buff蝶变卡，游客可通过线下集章、线上“朝阳文旅潮生活”小程序打卡领取，享受文博场馆、商圈酒店、景区场馆门票减免、消费满减、住宿折扣等多重权益，实惠畅游朝阳；还发布5条“蝶”buff 潮玩主题文旅线路，打造一站式打卡路线：潮玩文创蝶变线联动 798艺术区、首创·郎园Station、三里屯太古里，以及200万元潮玩惠民礼包同步投放，涵盖游乐、住宿、商圈消费等领域。　　北京市朝阳区相关负责人表示，作为首都经济大区、消费大区和文化产业核心承载区，近年来，朝阳区抢抓IP经济风口，已形成头部集聚、全链贯通、业态融合、生态完善的产业发展格局，拥有百余个文化产业园区、数十家头部潮玩与IP企业，覆盖动漫影视、潮玩手办、数字文创、品牌授权、内容创作、商业运营等全产业链条。未来，朝阳区将持续加大对IP、潮玩、文创、文旅等领域的精准支持，即将发布IP潮玩产业三年行动计划与配套支持政策，从原创孵化、授权交易、场景融合、品牌出海、版权保护、人才引育等方面全方位赋能。（文章来源：北京商报）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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