贝壳车评｜AI“脑补”锁电约谈名单？别让汽车行业陷入信息失控

新京报05-11

一场毫无依据的锁电舆情风波，席卷了整个新能源汽车行业。“8家车企因锁电问题被监管约谈、3家因违规被立案调查。”多家新能源汽车品牌近日被推上热搜，很快比亚迪、特斯拉、小鹏、理想、蔚来、广汽埃安、极氪、问界等8家主流车企集体出面辟谣，但车企的自证清白并未彻底终止谣言。直至中汽协官方下场辟谣称，“与事实严重不符，相关主管部门未就网传事项开展任何约谈、立案”，才平息这场风波。这场闹剧虽然收场，但行业的声誉...

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Don't let the auto industry slip into information runaway","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"AGIX":1.5,"CHAT":1.5,"AIPO":1.5,"BEKE":1.5,"ARTY":1.5},"content_text":"一场毫无依据的锁电舆情风波，席卷了整个新能源汽车行业。“8家车企因锁电问题被监管约谈、3家因违规被立案调查。”多家新能源汽车品牌近日被推上热搜，很快比亚迪、特斯拉、小鹏、理想、蔚来、广汽埃安、极氪、问界等8家主流车企集体出面辟谣，但车企的自证清白并未彻底终止谣言。直至中汽协官方下场辟谣称，“与事实严重不符，相关主管部门未就网传事项开展任何约谈、立案”，才平息这场风波。这场闹剧虽然收场，但行业的声誉已经受损，暴露出的危险远比一则谣言本身更值得警惕。回看整个事件，并不复杂。今年4月中旬有媒体报道称新能源汽车“锁电”投诉激增，提及“8家车企被约谈，3家因违规被立案调查”“单月投诉1.2万件、同比涨273%”，但文中并未提及车企名称和相关时间。5月8日，这篇报道被翻出，问题开始失控。自媒体发布不实信息，随后将模糊信息丢给AI工具，要求“推测是哪几家车企”“生成可能涉及品牌名单”“分析被约谈企业”，于是通过生成式AI二次传播，逐步“脑补”拼凑出所谓的“8家被约谈车企名单”。AI时代，谣言门槛被无限拉低，成本无限趋近于零。AI不是凶手，却成了最称手的“凶器”。今年初，上海警方就破获一起利用AI“洗稿”造谣多家车企的网络水军案件。平心而论，AI大模型本身并没有恶意，它的设计逻辑就是“最大概率补全最合理的答案”。AI不会主动造谣，但在被“投喂”了海量人类谎言的碎片信息后，它将这些碎片化的失实信息变成看似有理有据、言之凿凿的“事实”言论。技术无罪，滥用技术才是有责。如果将这次风波全然归为AI的责任，本身就是不负责任的表现。这背后是一套完整的AI造谣、流量收割、舆论抹黑的黑色产业链，利用谣言的传播，拿捏行业痛点与舆论弱点。中国新能源汽车行业站在聚光灯下,也处于高度情绪化舆论场，任何一个话题都天然具备流量爆点。新能源汽车当然需要接受监督，是否存在“锁电”问题也确实值得讨论，但所有讨论都必须建立在真实信息基础之上，而不是建立在AI“脑补”的名单游戏里。造谣者无需创新素材，只需依托大众固有疑虑，借助AI“完善”内容，就能轻易撬动全网负面情绪。面对“监管约谈、立案调查”这样的重磅字眼，很少有人会逐一核查信源，本能的质疑与不信任感会瞬间爆发。就这样，一次次的低成本谣言，却让车企的品牌信任在短时间内遭遇重创，持续消耗新能源汽车产业的公信力。这场闹剧也适时地敲响了警钟：在AI快速发展的时代，该管的不只有AI，更是那些把AI当作“枪手”的人，别让汽车行业陷入信息失控，别让消费者对新能源汽车行业公信力失去信心。新京报贝壳财经车评员 王琳琳编辑 王进雨校对 贾宁","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.42.2","shortVersion":"4.42.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2634476894","isCrawlerRequest":true}