飞猪“五一”再创高增长，88VIP酒店间夜量劲增超100%

时代周报-时代在线05-07

2026年“五一”假期，飞猪酒店单日成交间夜量再次破历史峰值，其中，88VIP贡献的酒店实际履约间夜量同比增长超100%。

阿里巴巴集团最新一个季度财报显示，淘宝App活跃买家及88VIP用户均实现双位数增长。目前，88VIP用户数已接近6000万。作为阿里巴巴消费业务板块中购买力最强的用户群体，88VIP对平台的粘性正随着场景和权益的丰富而越来越强。

在高消费力用户、优质流量场景和AI工具的带动下，2025年7月至今，飞猪主要业务在多个公共假期及旅游旺季连续迅猛增长。去年“十一”，飞猪酒店间夜量同比增速高达78%，以倍数级优势领跑旅游市场。在其平台上，超过100个城市的酒店间夜量增幅高达三位数以上。到今年春节，飞猪酒店间夜规模再次创下75%的增长。

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