重点发力叮咚V5 叮咚买菜升级自有品牌战略

新浪科技05-08 15:31

　　新浪科技讯 5月8日下午消息，叮咚买菜宣布正式升级自有品牌战略，将重点投入资源发力叮咚V5等自有品牌。不同于此前各事业部对自有品牌的自主探索，本次叮咚买菜将V5列为公司重点打造的核心品牌，未来不仅要集中资源打磨叮咚V5产品线，还会将更多核心供应链、产品研发、品控、运营流量等资源向其倾斜，并在商品包装、用户互动等多维度进行扶持。

　　据介绍，作为跨品类自有品牌，叮咚V5未来还将扩充品类覆盖范围，包括取得食品生产许可证的SC生鲜品类、粮油调味、休闲百货、乳品酒饮、日配冷冻、烘焙等6大品类。与此前相比，此次叮咚V5升级将新增酒类和SC生鲜品类，丰富现有商品结构。

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