泡泡玛特王宁：在LABUBU最火的时候，暂停了线下营销以及对外合作

5D调查05-06 14:09

　　泡泡玛特董事长兼CEO王宁近日在访谈中表示，公司在LABUBU最火的时候，暂停了很多它的新品，很多25年的新品都推到了26年。暂停了所有的线下营销，以及很多对外合作。

　　“一个好的授权对产品是赋能的，但如果做不好，反而对它是一个消耗。”王宁说。

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责任编辑：王翔

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