观察｜手机屏幕不断增大，iPad如何守住平板市场龙头地位

澎湃新闻05-03 19:33

自2010年第一代iPad问世以来，苹果便在平板电脑这一品类中一直占据了引领者的位置。尽管智能手机屏幕不断增大、笔记本电脑持续轻薄化，平板市场几经起伏，但iPad带来的差异化体验始终难以被替代。　　从全球市场来看，iPad近年的市场份额一直稳定在35%–45%之间，在假日季等强势季度甚至会冲上更高水平。竞争对手的平板销量与iPad之间始终存在明显差距。这种“穿越周期”的稳定性，在消费电子领域堪称...

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phones","themeId":null,"isJumpTheme":false,"ttsUrl":"https://static.tigerbbs.com/01c0e24ea3d7da9af0cbcda9f15d73bb","symbols_score_info":{"MACW.SI":0.6,"AAPL":1.96,"AAPB":0.6,"AAPU":0.6,"AAPW":0.6,"AAPD":0.6,"APLY":0.6,"AAPY":0.6,"AAPX":0.6},"content_text":"自2010年第一代iPad问世以来，苹果便在平板电脑这一品类中一直占据了引领者的位置。尽管智能手机屏幕不断增大、笔记本电脑持续轻薄化，平板市场几经起伏，但iPad带来的差异化体验始终难以被替代。　　从全球市场来看，iPad近年的市场份额一直稳定在35%–45%之间，在假日季等强势季度甚至会冲上更高水平。竞争对手的平板销量与iPad之间始终存在明显差距。这种“穿越周期”的稳定性，在消费电子领域堪称罕见。　　根据Omdia的最新研究，2025年全球平板电脑市场继续复苏，出货量同比增长9.8%，达到1.62亿台。苹果公司在该市场占据主导地位。苹果公司在2025年第四季度售出了1900万部iPad，全球市场份额为44.9%，较上年增长了16.5%。　　早期，iPad是抓住手机和笔记本电脑都不能满足的“狭窄赛道”，很多人买了追剧。但随着手机大屏化，这部分追剧的需求大屏手机逐渐能够满足，很多人的iPad变成了“吃灰神器”。　　但随着iPad不断进化，配备更强大的芯片，更好的软件工具，iPad成为视频创作者、绘画艺术家或者需要做课堂笔记的学生党的选择。为此，苹果也培育了一大批高忠诚度的用户。　　正在上映的首部宣纸手绘动画长片《燃比娃》，由上海电影（集团）有限公司、上海美术电影制片厂有限公司出品的，故事源自古老的羌族神话，讲的是天地冰封、万物萧瑟，少年“燃比娃”与伙伴“狗狗”前往神山探寻“温暖”的终极秘密。由导演李文愉历时约五年完成。影片最终呈现在银幕上的主体画面，几乎全部以手绘方式完成。　　李文愉表示，iPad一直是他随身携带的设备，随时随地可以拿出来创作。　　今年3月份，苹果推出配备M4芯片和更大内存的新款iPad Air。M4是一款AI芯片，拥有速度更快的内存带宽与神经网络引擎。　　新款iPad Air发布也助推苹果第二财季整个iPad产品线增长高达8%。这一增速虽然没有iPhone和服务增长快，但增速跑在Mac和可穿戴业务前面。（文章来源：澎湃新闻）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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