现在流行边玩边看车，汽车品牌店假期客流量与成交量攀升

新京报05-02 20:14

五一假期，除了逛北京车展，不少消费者也会选择到商圈的汽车品牌专卖店、体验店去看车买车。　　新京报贝壳财经记者探访北京五棵松华熙Live，这里自主品牌、合资品牌、新势力品牌门店较多。得益于华熙Live的社交、餐饮、休闲娱乐属性，汽车品牌店成了很多消费者的“打卡点”。“边玩边看车”正成为假期消费的新潮流。　　汽车品牌店成交量有热度　　5月1日中午，北京五棵松华熙Live。新京报贝壳财经记者走进一家阿...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2632167346?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2026-05-02 20:14","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2632167346","market":"hk","top_or_hot":-1,"title":"现在流行边玩边看车，汽车品牌店假期客流量与成交量攀升","media":"新京报","content":"<div>\n<p>五一假期，除了逛北京车展，不少消费者也会选择到商圈的汽车品牌专卖店、体验店去看车买车。　　新京报贝壳财经记者探访北京五棵松华熙Live，这里自主品牌、合资品牌、新势力品牌门店较多。得益于华熙Live的社交、餐饮、休闲娱乐属性，汽车品牌店成了很多消费者的“打卡点”。“边玩边看车”正成为假期消费的新潮流。　　汽车品牌店成交量有热度　　5月1日中午，北京五棵松华熙Live。新京报贝壳财经记者走进一家阿...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202605023727574357.html\">网页链接</a>\n\n</div>\n","source":"stock_eastmoney","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>现在流行边玩边看车，汽车品牌店假期客流量与成交量攀升</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n现在流行边玩边看车，汽车品牌店假期客流量与成交量攀升\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-05-02 20:14 北京时间&nbsp;&nbsp;&nbsp;<a href=http://finance.eastmoney.com/a/202605023727574357.html><strong>新京报</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>五一假期，除了逛北京车展，不少消费者也会选择到商圈的汽车品牌专卖店、体验店去看车买车。　　新京报贝壳财经记者探访北京五棵松华熙Live，这里自主品牌、合资品牌、新势力品牌门店较多。得益于华熙Live的社交、餐饮、休闲娱乐属性，汽车品牌店成了很多消费者的“打卡点”。“边玩边看车”正成为假期消费的新潮流。　　汽车品牌店成交量有热度　　5月1日中午，北京五棵松华熙Live。新京报贝壳财经记者走进一家阿...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202605023727574357.html\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0463099449.HKD","symbol_name":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" (HKD) ACC","start_time":0,"source_url":"http://finance.eastmoney.com/a/202605023727574357.html","article_id":"2632167346","we_media_id":null,"thumbnails":[],"rights":{"source":"stock_eastmoney","url":"http://finance.eastmoney.com/a/202605023727574357.html","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2632167346","pubTimestamp":1777724040,"columns":[],"sourceInfo":{"source_id":"stock_eastmoney","name":"东方财富"},"weMediaInfo":null,"summary":"五一假期，除了逛北京车展，不少消费者也会选择到商圈的汽车品牌专卖店、体验店去看车买车。新京报贝壳财经记者探访北京五棵松华熙Live，这里自主品牌、合资品牌、新势力品牌门店较多。得益于华熙Live的社交、餐饮、休闲娱乐属性，汽车品牌店成了很多消费者的“打卡点”。“边玩边看车”正成为假期消费的新潮流。汽车品牌店成交量有热度5月1日中午，北京五棵松华熙Live。","collect":0,"end_time":0,"defaultTopTitle":"eastmoney.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"160225":"新汽车","601633":"长城汽车","LU0463099449.HKD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" (HKD) ACC","BK4531":"中概回港概念","BK4099":"汽车制造商","LU0359201885.HKD":"BGF CHINA \"A2\" (HKD) ACC","LU0651947912.USD":"BGF EMERGING MARKETS EQUITY INCOME \"A5G\" (USD) INC","BEKE":"贝壳","BK4526":"热门中概股","BK4534":"瑞士信贷持仓","EVS.SI":"MSCI China Electric Vehicles and Future Mobility ETF-NikkoAM","BK4585":"ETF&股票定投概念","GWLLY":"长城汽车ADR","BK4555":"新能源车","LU1051769294.HKD":"BGF EMERGING MARKETS EQUITY INCOME \"A6\"(HKDHDG) INC","BK4505":"高瓴资本持仓","LU1188198961.HKD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" (HKD) INC QV","LU0651946864.USD":"贝莱德新兴市场股票收益A2","LU0173614495.USD":"富达中国焦点A","BK4079":"房地产服务","LU0244354667.USD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" ACC","LU1051768304.USD":"贝莱德新兴市场股票收益A6","LU0359201612.USD":"贝莱德中国基金A2","BK4504":"桥水持仓","NIO":"蔚来","LU0359202008.SGD":"Blackrock China Fund A2 SGD-H","LU1023057109.AUD":"BGF CHINA \"A2\" (AUDHDG) ACC","LU1688375341.USD":"贝莱德中国灵活股票基金","NIOG":"2倍做多NIO ETF-Leverage Shares","BK4588":"碎股","NIO.SI":"蔚来","LU0326950275.SGD":"Schroder ISF China Opportunities A Acc SGD-H","BK4548":"巴美列捷福持仓","LU1515016050.SGD":"Blackrock Emerging Markets Equity Income A6 SGD-H","LU1831875114.USD":"SCHRODER ISF ALL CHINA EQUITY \"A\" (USD) ACC","09866":"蔚来-SW","BK4574":"无人驾驶","02333":"长城汽车","LU0052750758.USD":"富兰克林中国基金A Acc","BK4509":"腾讯概念","LU0320764599.SGD":"FTIF - Templeton China A Acc SGD","LU0708995583.HKD":"TEMPLETON CHINA \"A\" (HKD) ACC","BK4581":"高盛持仓","BK4532":"文艺复兴科技持仓","LU0287142896.SGD":"Fidelity China Focus A-SGD"},"translate_title":"Now it is popular to watch cars while playing, and the traffic and transaction volume of car brand stores climbs during holidays","themeId":null,"isJumpTheme":false,"ttsUrl":"https://static.tigerbbs.com/3645e2e3772857ca1f619188360bcfc3","symbols_score_info":{"160225":1.69,"601633":1.85,"EVS.SI":0.6,"09866":1.91,"GWLLY":1.85,"BEKE":0.64,"NIO.SI":1.91,"NIO":1.91,"NIOG":0.6,"02333":1.85},"content_text":"五一假期，除了逛北京车展，不少消费者也会选择到商圈的汽车品牌专卖店、体验店去看车买车。　　新京报贝壳财经记者探访北京五棵松华熙Live，这里自主品牌、合资品牌、新势力品牌门店较多。得益于华熙Live的社交、餐饮、休闲娱乐属性，汽车品牌店成了很多消费者的“打卡点”。“边玩边看车”正成为假期消费的新潮流。　　汽车品牌店成交量有热度　　5月1日中午，北京五棵松华熙Live。新京报贝壳财经记者走进一家阿维塔直营店，此时1名销售人员正陪同3组客户看车。　　销售人员小李介绍，店里本来有10多名销售人员，一半去了北京车展，一半留在门店。好几个销售人员去陪客户深度试驾了，“想要试驾，需要预约并等待排期。”　　他说，来看车的客人不少，每天能获得意向用户留资（留下真实个人联系方式等资料）约20组。目前阿维塔06T和新款阿维塔12是热门车型，团队干劲十足，“平均每人每天能卖两三辆车，热门配置车型供不应求”。　　在他看来，汽车门店的客流量、成交量，和同期车展在品牌展台的销量其实不相上下。“车展看车的人更多，而精准成交的差距不大，因为价格没有太大差距，比的还是服务和体验。” 　　蔚来汽车门店。 新京报贝壳财经记者白昊天摄　　NIO\" target=\"_blank\" web=\"1\">蔚来门店里，销售专员小刘称，他们每人每天接待七八组客户，“没时间休息，从早到晚没停过。”其中，蔚来刚开启旗舰SUV ES9的预售，近3天店里订单就达到十几辆。另外，萤火虫车型是一些蔚来车主的增购选项。“很多人家里有一辆大的蔚来，就会考虑增购一辆萤火虫。”　　在魏牌门店，售价40万元的主力车型V9X吸引不少人关注。“我们看重舒适性和智能化配置，而且长城汽车董事长魏建军亲自代言这款车，所以V9X比较符合预期。”正在看车的消费者王先生说。　　距离魏牌不远的智己汽车门店，还有车企派驻的专业技术人员现场对车型深度解读。销售人员小王透露，近期店里单日成交量稳定在5辆左右，每日进店留资约25组，远超平日。　　上汽奥迪芳草地店销售负责人向新京报贝壳财经记者表示，今年的北京车展火热，一定程度分流了到店用户。不过他和团队有信心，预计五一假期能卖出20辆新车。他提到，目前每日销量都按任务目标完成，五一假期末尾会迎来一个销量集中爆发。　　购车优惠差异化，重在比拼服务　　产品体验与优惠政策是消费者关注的核心。新京报贝壳财经记者对部分车型进行了试驾，均有不错的产品力。 　　智己门店。 新京报贝壳财经记者白昊天摄　　智己LS8的驾乘体验比较均衡，辅助驾驶表现中规中矩，而后轮转向功能在转弯、变道时展现出极佳的灵活性。阿维塔06T整体表现不错，从一个地下停车场辅助驾驶前往另一个停车场，很流畅。高配车型的动力充沛，整体车身在遇到较大摆动时较稳健。　　购车优惠上，品牌存在差异化。阿维塔针对06T和12车型推出1万元京牌补贴，还提供5000元保险补贴（06T保险价格约7000元），充电桩赠送4000元抵用券，整套充电桩含30m²搭线费用5700元。蔚来2024款ET7系列有优惠和换电券赠送；智己汽车门店没现金优惠，但会赠送礼品；魏牌V9X可享受厂家预售现金直降优惠。　　总的来说，各大汽车品牌店在假期的大额优惠不算多，更多是在服务、产品专业性上进行比拼。业内预测，今年五一假期汽车市场会有一波销售小高峰。（文章来源：新京报）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.42.1","shortVersion":"4.42.1","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2632167346","isCrawlerRequest":true}