高盛和Bain公司领投AI营销初创企业

环球市场播报04-29

　　Hightouch联合创始人、联合首席执行官TejasManohar谈及当前一波生成式AI工具时表示：“大模型技术正在持续迭代、愈发成熟，但它们永远无法完整掌握一家品牌的全部背景与语境。”

　　据Manohar介绍，Hightouch成立于2018年，初衷是依托云端存储数据，帮助营销人员完成用户分层与营销活动规划。

　　其于2023年开始研发创意内容制作工具，部分原因在于：合作的多数营销从业者，始终未能从通用AI工具中获得实际业务增益。

　　目前，使用该公司生成式AI产品的客户包括PetSmart、DraftKings以及HelloFresh。

　　当下市场普遍认为，迭代更快、性能更强的新一代AI模型，或将颠覆传统老牌软件企业。受该预期影响，近月头部老牌科技公司估值合计蒸发超1万亿美元。在此背景下，高盛与Bain资本完成了对Hightouch的投资。

　　近期多家营销软件厂商（含新兴企业与老牌公司）陆续完成融资、斩获百亿级估值，Hightouch本轮融资正是这一趋势的延续。

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