瑞幸瓶装咖啡全面上市官宣王一博为全球品牌代言人

北京商报04-28

北京商报讯（记者郭缤璐）瑞幸咖啡进军即饮咖啡赛道。4月28日，瑞幸即享咖啡正式推出全新瓶装即饮咖啡，同步官宣王一博为瑞幸即享咖啡全球品牌代言人。首批上市生椰拿铁、经典美式、柚 C 美式三款口味，陆续上架全国各地商超及便利店，零售价约6-7元。　　从布局渠道看，瑞幸即享咖啡搭建起“线上+线下”销售渠道矩阵。线上端，瑞幸即享咖啡布局天猫、京东、抖音、拼多多等主流电商平台，同步打通瑞幸官方APP、小程序...

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瑞幸瓶装咖啡全面上市 官宣王一博为全球品牌代言人

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瑞幸瓶装咖啡全面上市官宣王一博为全球品牌代言人