美团发布京津冀“消费流”图谱：协同发展开启区域消费新格局

新京报04-26

4月25日，作为2026新京智库春季论坛最重要的分论坛之一，“京津冀消费协同共‘振’一一首都都市圈消费新动力论坛”正式举行。在《京津冀消费协同共“振”——首都都市圈消费新动力》主题论坛上，美团研究院高级研究员王珺表示，京津冀协同发展战略实施十余年来，“轨道上的京津冀”加速成形，区域人口流动壁垒持续消融。随着政策红利加速释放，人流正在转化为消费流，区域一体化的经济活力日益显现。会上，美团研究院发布《...

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href=https://www.bjnews.com.cn/detail/1777207993168717.html><strong>新京报</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>4月25日，作为2026新京智库春季论坛最重要的分论坛之一，“京津冀消费协同共‘振’一一首都都市圈消费新动力论坛”正式举行。在《京津冀消费协同共“振”——首都都市圈消费新动力》主题论坛上，美团研究院高级研究员王珺表示，京津冀协同发展战略实施十余年来，“轨道上的京津冀”加速成形，区域人口流动壁垒持续消融。随着政策红利加速释放，人流正在转化为消费流，区域一体化的经济活力日益显现。会上，美团研究院发布《...</p>\n\n<a href=\"https://www.bjnews.com.cn/detail/1777207993168717.html\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0345775950.USD","symbol_name":"NINETY ONE GSF ASIAN EQUITY \"A\" (USD) 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Consumption","themeId":null,"isJumpTheme":false,"ttsUrl":"https://static.tigerbbs.com/54c948aca361ff95a1909f6edbd3d0ad","symbols_score_info":{"HMTD.SI":0.6,"MPNGY":1.96,"03690":1.96,"METmain":0.6},"content_text":"4月25日，作为2026新京智库春季论坛最重要的分论坛之一，“京津冀消费协同共‘振’一一首都都市圈消费新动力论坛”正式举行。在《京津冀消费协同共“振”——首都都市圈消费新动力》主题论坛上，美团研究院高级研究员王珺表示，京津冀协同发展战略实施十余年来，“轨道上的京津冀”加速成形，区域人口流动壁垒持续消融。随着政策红利加速释放，人流正在转化为消费流，区域一体化的经济活力日益显现。会上，美团研究院发布《京津冀消费大数据趋势——城市间人流与消费特征观察》报告（以下简称“报告”），美团平台交易数据显示，2025年京津冀区域内跨城出行并在异地消费的用户人数达3291万，带动区域跨城消费总规模达140亿元，同比分别增长20.8%和21.4%。王珺说，跨城消费已成为拉动区域消费增长的重要引擎，体现了京津冀一体化进程中，人员消费的双向流动正在加速，区域消费协同正变得更加紧密。美团研究院高级研究员王珺。“走出去、请进来”，双向流动带来新增量在北京中轴线聆听晨钟暮鼓，到天津海河之畔览璀璨灯火，去河北坝上草原纵情驰骋……京津冀文旅互动频次增加，“一小时交通圈”让三地近在咫尺，周末来一场“说走就走” 跨城游已是寻常生活。消费流动的背后，离不开人流的牵引与支撑，京津冀三地居民在城市间因旅游、商务、探访等活动产生的人口流动，带动了跨城消费，这正体现了“京津冀消费协同共振”的趋势。一座城市，正是在“迎来送往”之间，既激活了本地消费，也催生了可观的外来消费增量。上述报告提到，根据美团平台统计的京津冀各城市2025年外来消费增速及贡献数据，北京城市消费规模最大，其中外来消费占比三成，体现了中外游客在京消费发挥的重要作用。与此同时，北京作为区域中心城市，市民消费有效带动周边。“北京居民以更高的频率走向周边城市，以更高的人均消费激活沿线商业潜力，首都消费能量正以前所未有的广度向区域辐射。”王珺在解读上述报告时说，北京游客在津冀各城市的人均消费高，在承德、秦皇岛等地，北京游客的高消费意愿也持续拉动当地餐饮、住宿等服务业快速成长。北京客源，已成为带动河北文旅消费升级的重要引擎。由于各城市本地生活服务业（如餐饮、住宿）相对独立且已趋于饱和，外来消费成为重要的增量来源，因此需要通过人口流动将不同城市的消费市场连接起来。美团平台的数据显示，2025年，京津冀范围内外地游客来天津消费的规模同比增速高达86%，区域协同带动效应强劲。从城市间消费流动轨迹来看，2025年区域最大的单向消费流是从北京到天津，全年共有329万人有过这一跨城消费。“天津不仅吸引了更多外来消费者，自身居民去外地消费的热情也显著提升——来天津的游客增速和天津人外出的增速均高于区域平均水平，双向流动的繁荣印证了天津‘双向枢纽’地位。”王珺说，这一数字背后，是交通网络持续完善、津门文旅品牌影响力提升，以及区域一体化政策协同推进带来的多重效应叠加。随着河北文旅振兴步伐加快，区域特色目的地吸引力持续增强，带动多座城市客流提升。数据显示，秦皇岛每有一个本地人去外地，就有近3个外地人来秦皇岛消费，承德、张家口也分别有1.4个和1.3个外地人“走进来”，三座城市已成为京津冀区域重要的旅游消费目的地。王珺说，京津冀城市群2025年消费增速全部实现正增长，没有一座城市“掉队”，增速最快的雄安新区高达22.5%，印证了新区建设与商业配套同步推进的积极成效；邯郸以20.9%的增速紧随其后，展示了河北南部城市融入区域一体化后的增长活力。丰富消费场景，打开区域协同新空间消费连着民生，协同就是引擎。近年来，随着京津冀三地不断从交通服务的“硬联通”迈向公共服务的“软联通”，消费协同得以走深走实，贯穿“吃住行游购娱”全业态。早上还在北京喝豆汁配焦圈，中午已能尝到天津的罾蹦鲤鱼或河北的地道风味——京津冀美食文化体验游的背后，实则是区域性消费的深度融合与共振。外来消费不仅拉动总量的增长，更带来餐饮、住宿、文旅等多业态的综合拉动效应。文艺演出对本地生活的消费拉动日益凸显，“跟着赛事去旅行”“跟着展会去旅行”“跟着演出去旅行”成为当下旅游新趋势，这也将带动京津冀三地文旅进一步融合。京津冀不同城市存在着消费差异，呈现出不同的游客消费偏好和消费结构。上述报告指出，以北京游客为例，美团平台数据显示，北京游客到访廊坊，其中餐饮消费占比达77%，住宿、娱乐消费占比均为10%左右；到访秦皇岛，餐饮消费和住宿消费占比则分别为58.6%和31.9%；到访天津，餐饮、住宿和娱乐消费占比分别为62.8%、20.8%、8.7%。王珺介绍，这几组数据反映出：廊坊作为北京美食的外延区，呈现高频餐饮往来、低住宿率的特征；秦皇岛呈现高住宿率，反映出周末度假的需求旺盛；天津则体现了旅游属性强，属于综合型近邻目的地。此外，石家庄和张家口也呈现较高的住宿率，反映出过夜文化游、自然深度游的特点。研究分析不同城市的消费差异，能够折射出一座城市未来如何在京津冀协同发展中寻找更多增量。王珺建议，可以通过强化北京引流辐射、补足外流城市本地供给、结合在地文化做差异化产品等方面，促进京津冀消费协同共振。他进一步解释，不同城市可以结合自身特点发展夜经济、文旅IP，延长外来游客停留时长，将高人均消费优势转化为更大总量。对于邢台、衡水增速领先的城市，可以借高铁通达优势布局区域商业中心，承接京津消费外溢，形成南北协同消费格局。京津冀协同发展是国家重大战略，消费协同是关键一环，对拉动区域内需、促进经济高质量发展具有重大意义。美团平台数据表明，人流每增加一分，消费活力便随之增添一分。区域一体化，让每一座城市都成为受益者。随着多极联动、双向互促，京津冀消费协同也正走向更高质量的新阶段。文/秦胜南编辑 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