东阿阿胶：实施“人-货-场”差异化策略

证券之星04-24

证券之星消息，东阿阿胶(000423)04月24日在投资者关系平台上答复投资者关心的问题。

投资者提问：董秘，您好。目前看到主流燕窝品牌，都有专门的抖音直播间，用于即食燕窝销售。我关注到东阿阿胶官方旗舰店直播过程中，重点推广阿胶块与速溶粉产品，提及燕窝产品比较少。请问是否有计划单独成立直播间，用于燕窝产品的推广与销售，这样消费者搜索燕窝产品时，更容易定位到所需要的燕窝产品。

东阿阿胶回复：您好！对于燕窝产品，公司将重点依托东阿阿胶滋补品类领导者心智，实施“人-货-场”差异化策略，锁定核心人群消费场景，提供“日常抗衰与气血同养的高阶滋补方案”，同时借助新媒体等手段，持续推进相关业务开展。谢谢！

以上内容为证券之星据公开信息整理，由AI算法生成（网信算备310104345710301240019号），不构成投资建议。

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

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