爱奇艺AI艺人库风波：平台降本张若昀们不涉及、不买单

21世纪经济报道04-22

爱奇艺陷入了一场AI艺人库风波。　　4月20日，在爱奇艺世界大会上，爱奇艺宣布旗下平台“纳逗Pro”与上百位明星艺人达成签约AI授权合作，其中包括陈哲远、曾舜晞、丞磊、蒋龙、马苏、房主任等。消息一出，“爱奇艺疯了”“AI观众”等话题登上热搜。　　现场，爱奇艺创始人、CEO龚宇表示，AI影视化这一趋势无法阻挡，未来真人实拍可能会成为“非遗”，但不会完全消失。同时他谈到，演员很辛苦，常常一部戏拍三四个...

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bill","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89888":0.6,"BIDU":0.6,"IQ":1.97},"content_text":"爱奇艺陷入了一场AI艺人库风波。　　4月20日，在爱奇艺世界大会上，爱奇艺宣布旗下平台“纳逗Pro”与上百位明星艺人达成签约AI授权合作，其中包括陈哲远、曾舜晞、丞磊、蒋龙、马苏、房主任等。消息一出，“爱奇艺疯了”“AI观众”等话题登上热搜。　　现场，爱奇艺创始人、CEO龚宇表示，AI影视化这一趋势无法阻挡，未来真人实拍可能会成为“非遗”，但不会完全消失。同时他谈到，演员很辛苦，常常一部戏拍三四个月，每天工作十三四个小时，授权AI影视合作后，演员就能像普通白领一样工作，“虽然紧张但是有点个人生活，比以前少挣点钱，原来一年可以接2个项目，现在可以接4个项目”。　　此外，在爱奇艺世界大会上，爱奇艺高级副总裁刘文峰以图表形式披露部分授权了AI影视的艺人。　　随后，包括张若昀、李一桐、于和伟等多位艺人通过工作室微博与粉丝对接账号发声，称未签署过任何影视AI授权。　　需要注意的是，爱奇艺并未披露与张若昀们在AI授权上有相关合作。　　据报道，4月21日凌晨，爱奇艺方面再次发文称，艺人入驻纳逗Pro艺人库仅代表有接洽AI影视项目意向，不存在未经艺人同意将其纳入该AI艺人库的情况。　　4月21日上午，龚宇连发三条微博，再次对“AI艺人库”进行了回应。　　降本路径　　客观上，爱奇艺推进AI艺人库的目的很明显，那就是控制成本。　　4月15日，龚宇在中国网络视听大会上表示，AI技术可以显著降低影视制作成本，缩短影视制作的周期。　　他举例，影视行业会反映出媒体“一一二”定律：单位内容成本降低一个数量级，降低到十分之一或者二十分之一不等，创作者数量至少增加一个数量级，如增加10倍、20倍，作品的数量至少增加两个数量级，是100倍、200倍的增加。　　对此，有爱奇艺高管向21世纪经济报道记者确认，AI项目，成本确实较以往出现“数量级”下滑。　　基于中国影视业的市场现状，演员则是降本关键一环。　　“不用费心跟昂贵的头部演员们合作，内容会更纯粹。”有头部漫剧创始人对21世纪经济报道记者说。　　甚至，为了弥补AI演员演技问题，相关公司正在引入不知名演员先行演出再做AI处理。　　“从效果上，演技不低于普通演员。”有AI影视剧导演说。　　2025年，爱奇艺营收同比下降7%至272.9亿元，净亏损2.063亿元。而2024年，爱奇艺净利润达到7.641亿元。　　基于亏损现状，对爱奇艺来说，为了活下去，AI艺人必须推进。　　此外，龚宇还撰文预测，未来利用AI技术，3至6个月时间内即可产出成功的商业大片。　　“不借流量”　　亦要看到，在AI演员的闭环中，头部演员并非必要选项。　　而此次爱奇艺陷入争议，更多是因为遭遇头部艺人们的反弹。　　对此，有长视频平台高管坦承，头部艺人们的加入，更多是起到引流作用。“引入大众能够认识的面孔，会使作品更受欢迎。”但他也不否认，这可能是种“短期需求”。　　可是，若头部艺人大量出现在AI影视项目中，客观上会对其形象造成风险，甚至减少收入。这解释了张若昀们的反弹，虽然爱奇艺并未提到他们。　　客观上，爱奇艺也给了艺人们充分选择权。　　该公司强调，入驻爱奇艺纳逗Pro艺人库，代表艺人有接洽AI影视项目的意愿，但是否参加某个具体项目、是否出演某个具体角色，都需要进行单独商谈和授权。这一流程与传统的真人影视项目合作流程是一致的。　　“AI与影视创作的结合尚处于探索阶段。未来，我们将在保护艺人、创作者及观众等多方利益的前提下，积极拥抱技术变化，与行业伙伴共同探索这一未知领域的前行方向。”爱奇艺称。　　另据21世纪经济报道记者确认，此次披露的百位在AI方面达成深度合作的艺人，均已与爱奇艺签署了入驻同意函。（文章来源：21世纪经济报道）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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爱奇艺AI艺人库风波：平台降本 张若昀们不涉及、不买单

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爱奇艺AI艺人库风波：平台降本张若昀们不涉及、不买单