雷军再谈“营销大师”标签：有人想制造小米汽车“营销好”而非质量好的刻板印象

IT之家04-17

IT之家 4 月 17 日消息，今天上午，雷军在直播小米汽车新 SU7 续航测试过程中，再次谈及自己被贴上“营销大师”标签。雷军直言，这是“黑子们”为了让大家认为小米汽车不是因为质量好、做得好而是营销好才卖得好。他还提到，去年本来都不想直播，但相关负面声音较多，自己觉得还是要站出来，不能不发声。…… 不是产品好、不是质量好、而是营销好，这就是他们表面上夸我，实际上黑我的本质。所以去年很长一段时间我...

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老年卡
04-17
老年卡
往往那些人不思考吸引老百姓的货物本质是什么！靠营销不靠品控质量能卖出一次产品但想留住他买你第二次那不可能！米粉都是10几年一直支持小米的存在！那是靠营销能绑住的？而且小米的粉丝大部分都是能参与系统开发的大佬！

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不是产品好、不是质量好、而是营销好，这就是他们表面上夸我，实际上黑我的本质。所以去年很长一段时间我不想直播、不想参加任何活动，但长时间的负面舆情，确实会影响很多用户对小米汽车的印象。因此，我做了很长时间心理建设，决定站出来把事实和情况一点一点告诉大家。…… 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