一季度移动应用(非游戏)出海排行榜：短剧FreeReels季度下载量破亿 TikTok全球MAU超过20亿

智通财经04-14

智通财经APP获悉，Sensor Tower 最新数据显示，2026年第一季度(下称“Q1”)全球非游戏移动应用市场整体保持增长，下载量与收入均实现提升。从结构上看，内容类应用与AI类应用成为主要增长来源，推动行业进入新一轮分化阶段。从下载侧来看，短剧类应用在头部产品带动下实现显著增长，部分产品下载增速远高于行业平均水平;从收入侧来看，AI工具类应用的付费转化能力持续提升。短剧赛道：头部产品抢占...

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下载量环比增长196%，为本季度增速最高的短剧应用之一。此外，字节跳动旗下 Melolo 下载量环比增长48%，在既有分发体系支持下保持稳定扩张。整体来看，短剧应用通过增加本地化内容供给，在多个区域市场实现规模扩张。AI赛道：Dola 累计下载突破2亿，差异化战略助力占领新兴市场2026年Q1，AI类应用的增长同时体现在下载量规模扩大与商业化能力提升两个方面。Sensor Tower 数据显示，当季原生生成式AI应用下载量突破11亿次，内购收入环比提升14%至19亿美元。其中，AI智能助手应用贡献了78%的下载量和85%的内购收入。部分工具类应用通过功能扩展提升使用频次，进而对付费转化产生正向影响。字节跳动旗下AI智能助手应用 Dola(豆包海外版) 本季度下载量超过7200万次， 环比增长47%，累计下载量在本季度正式突破2亿次，3月平均DAU接近1200万。在商业战略上，Dola 避开了 ChatGPT、Gemini 等巨头在欧美市场的正面竞争，凭借免费模式、低门槛订阅、轻量化产品设计与深度本地化策略，在东南亚、拉美等新兴市场快速崛起。2026年Q1，Dola 超越 ChatGPT 成为东南亚下载量最高的AI应用，并在拉美市场仅次于 ChatGPT 。功能层面，其新增的日程管理与多语种交互能力拓展了使用场景，有助于提升用户使用频次与留存，为后续商业化提供基础。在AI视频生成领域，爱诗科技开发的全球领先 AI 视频生成平台 PixVerse 本季度下载量环比增长92%，接近2600万次，凭借极强的角色场景一致性和精准的语义理解能力，成为当前全球下载量最高的AI视频生成应用。Sensor Tower 数据显示，截至3月底，PixVerse全球累计下载量超过1亿次。随着生成能力稳定性提升，相关工具在内容创作场景中的使用深度有所增加。现阶段，AI类应用的商业化高度依赖高频使用场景的渗透，收入增长仍向功能闭环更成熟的效率工具类产品集中。内容与电商应用：工具与分发带动收入和用户增长字节跳动旗下的 TikTok 与视频剪辑工具 CapCut 持续位居榜单前列。其中，TikTok 本季度全球MAU突破20亿大关，下载量环比增长7%，在高基数下仍保持稳定增长。CapCut 本季度收入增长9%，其推出的“AI 商业广告模板”功能有效帮助跨境小商家快速制作视频广告，增强了其在 B 端市场的渗透力。此外，AI 照片编辑应用 Hypic 本季度下载量超过3300万次，环比增长21%，显示出字节跳动在视觉创意赛道的持续扩张。跨境电商领域，Temu 与 SHEIN 继续保持亿级活跃用户规模，本季度 MAU 分别达到5.3亿与4.4亿。同时，阿里巴巴(09988)旗下的 UC 浏览器本季下载量环比增长70%;其针对新兴市场推出的“极速内容流”，集成了体育赛事提醒与轻量化内容预览，提升了用户活跃度。活跃用户观察：系统应用构建稳定流量基础从MAU维度来看，系统工具类应用依然占据重要位置。以 Xiaomi、vivo、传音为代表的厂商，通过预装应用(如浏览器、相册、文件管理等)在海外市场建立了稳定的用户基础。本季度，vivo Browser 与 AI Gallery 分别实现4%与2%的活跃用户增长。系统级应用在用户设备中的‘原生’与‘高频’属性，使其成为内容分发与功能延伸的稳定流量入口。结语2026年Q1的出海格局显示，短剧类应用下载增速明显，尤其是头部产品在欧美及东南亚市场表现突出;AI类应用在功能扩展和使用频次提升下，部分效率工具实现收入增长。对于发行商而言，本季度的数据表明：能够利用AI优化内容生产效率并切入高频使用场景，将有助于提升商业化能力，并可能成为全年全球市场竞争的重要因素。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"dataReport","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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