亚马逊(AMZN.US)116亿美元买下全球星(GSAT.US) 最大赢家竟是苹果(AAPL.US)？

智通财经04-15

智通财经APP获悉，亚马逊(AMZN.US)对全球星(GSAT.US)的收购，最终可能让其在硬件设备领域最大的竞争对手之一——苹果(AAPL.US)受益。这项于周二公布的116亿美元交易，将为亚马逊提供一套卫星网络，从而加速其直接向设备提供互联网服务的布局。这家电商巨头还承诺，将利用其Leo卫星系统支持苹果的紧急短信服务，填补目前由全球星承担的角色。如果这笔交易顺利落地，苹果将在卫星通信领域获得...

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ACC"},"translate_title":"Amazon (AMZN.US) Buys Global Star (GSAT.US) for $11.6 Billion The Biggest Winner Is Apple (AAPL.US)?","themeId":null,"isJumpTheme":false,"ttsUrl":"https://static.tigerbbs.com/592cda865876fd5df0b14b832d7ce887","symbols_score_info":{"META":0.6,"AAPL":1.97,"APLY":0.6,"GOOG":0.6,"MSFT":0.6,"AAPY":0.6,"AMZZ":0.6,"USAW.SI":0.6,"AMZW":0.6,"AMZD":0.6,"AAPD":0.6,"AZYY":0.6,"TSLA":0.6,"AMZU":0.6,"GSAT":1.95,"AMZN":1.98,"AAPX":0.6,"MACW.SI":0.6,"AMZY":0.6,"NVDA":0.6,"AMZP":0.6,"AAPB":0.6,"AAPU":0.6,"AAPW":0.6},"content_text":"智通财经APP获悉，亚马逊(AMZN.US)对全球星(GSAT.US)的收购，最终可能让其在硬件设备领域最大的竞争对手之一——苹果(AAPL.US)受益。这项于周二公布的116亿美元交易，将为亚马逊提供一套卫星网络，从而加速其直接向设备提供互联网服务的布局。这家电商巨头还承诺，将利用其Leo卫星系统支持苹果的紧急短信服务，填补目前由全球星承担的角色。如果这笔交易顺利落地，苹果将在卫星通信领域获得一个资金雄厚且雄心勃勃的合作伙伴。这将有助于这家iPhone制造商在日益重要的市场中扩展其服务。苹果罕见地就外部科技交易发表支持声明，指出其与亚马逊的基础设施服务(包括该电商巨头的云计算服务)已有“良好的合作记录”。苹果营销总监Greg Joswiak在声明中表示：“我们期待在亚马逊Leo的基础上进一步深化合作。这将确保我们的用户能够继续使用他们已依赖的关键卫星功能。”苹果多年来一直在打造其卫星功能，但相较于业内其他公司，仍处于追赶阶段。2022年，这家iPhone制造商推出了一系列基于卫星连接的服务，如今已实现无蜂窝信号覆盖区域的离线短信发送、紧急呼叫求助等功能。为实现这一功能，苹果与已有35年历史的低地球轨道卫星运营商全球星达成合作，还向其注资并持有约20%的股份。尽管苹果在面向消费者的卫星服务方面起步较早，但行业格局迅速发生了变化。埃隆·马斯克的SpaceX已在基于卫星的互联网服务领域占据主导地位，其技术远超全球星所能提供的范围，包括更快的速度、更广的覆盖范围，以及对语音和数据支持的能力。SpaceX还与美国第二大无线运营商T-Mobile US Inc. (TMUS.US)建立了合作，使得iPhone等设备可以更方便地接入其网络，而不必依赖苹果自有的功能。其他大型运营商，如AT&T Inc. (T.US)和Verizon Communications Inc.，(VZ.US)也相继推出了自己的卫星服务，为iPhone用户提供了更多选择。这给苹果内部带来了一个重大问题：当更优、且几乎无需公司费力维护的选项不断涌现时，自己运营卫星网络的意义何在?亚马逊凭借其雄厚的资源及将Leo卫星服务打造为SpaceX星链主要竞争对手的雄心，正在改变这一局面。如今，苹果无需继续资助全球星，而是可以接入一个不断扩展的卫星星座，从而帮助其自有的卫星服务更好地参与竞争。Recon Analytics分析师Roger Entner表示，苹果希望与“一个非SpaceX的、知名且实力雄厚的大玩家”合作。他指出，过去人们曾质疑亚马逊对卫星业务的认真程度，“而如今他们砸下了大笔资金——这是认真的。”当然，卫星行业发展充满不确定性，而亚马逊尤其以调整产品策略而闻名。苹果最终也可能认为其自研的卫星功能不值得继续维护。此外，苹果与亚马逊在多个市场互为竞争对手，包括数字助手、智能家居技术，甚至电视流媒体服务。但就目前而言，这两家科技巨头都在积极行动，力求在卫星市场中抢占更大份额。亚马逊周二表示，计划于2028年推出设备直连卫星网络。这意味着这家总部位于西雅图的公司将提供全球高速连接服务，从而助力苹果的产品。苹果方面也在准备一系列新的卫星功能。去年有报道称，该公司正在研发基于卫星的地图服务、图片信息发送功能，以及允许第三方应用接入其卫星网络的能力。一个悬而未决的问题是：苹果是否会继续免费提供其卫星服务。这将取决于亚马逊最终向苹果收取的Leo接入费用，这家iPhone制造商有可能将这些成本转嫁给用户。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.43.1","shortVersion":"4.43.1","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2627473025","isCrawlerRequest":true}