泡泡玛特进军巴西：先打假，再开实体店

上观新闻04-16

不久前凭借Labubu潮玩掀起全球热潮的中国玩具制造商泡泡玛特（Pop Mart）已正式进入巴西市场。而其落地巴西后的首项举措并非开店卖货，而是严打盗版。　　泡泡玛特去年末在巴西设立子公司，计划先期启动线上销售，今年下半年将设立巴西首批实体门店。　　不过，在此之前，泡泡玛特选择先“清理”市场，重点打击Labubu及旗下其他品牌角色的假冒产品。据悉，该公司已于3月30日向圣保罗州法院提起诉讼，申请...

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Mart）已正式进入巴西市场。而其落地巴西后的首项举措并非开店卖货，而是严打盗版。　　泡泡玛特去年末在巴西设立子公司，计划先期启动线上销售，今年下半年将设立巴西首批实体门店。　　不过，在此之前，泡泡玛特选择先“清理”市场，重点打击Labubu及旗下其他品牌角色的假冒产品。据悉，该公司已于3月30日向圣保罗州法院提起诉讼，申请...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202604163707272885.html\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0211977185.USD","symbol_name":"EASTSPRING INVESTMENTS GREATER CHINA EQUITY \"A\" 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USD","LU0039217434.USD":"HSBC GIF CHINESE EQUITY \"AD\" INC"},"translate_title":"Bubble Mart Marches into Brazil: Fighting Counterfeiting First, Then Opening Physical Stores","themeId":null,"isJumpTheme":false,"ttsUrl":"https://static.tigerbbs.com/740852db6aeb6af0c2e92b5fd1f7ed00","symbols_score_info":{"PMRTY":1.96,"09992":1.96},"content_text":"不久前凭借Labubu潮玩掀起全球热潮的中国玩具制造商泡泡玛特（Pop Mart）已正式进入巴西市场。而其落地巴西后的首项举措并非开店卖货，而是严打盗版。　　泡泡玛特去年末在巴西设立子公司，计划先期启动线上销售，今年下半年将设立巴西首批实体门店。　　不过，在此之前，泡泡玛特选择先“清理”市场，重点打击Labubu及旗下其他品牌角色的假冒产品。据悉，该公司已于3月30日向圣保罗州法院提起诉讼，申请紧急临时禁令，以遏制盗版商品的销售。　　泡泡玛特委托Souto Correa律所的迪奥戈·斯奎夫·弗里斯（Diogo Squeff Fries）律师表示，此次诉讼主要针对连锁品牌AllMini，后者涉嫌侵犯泡泡玛特的商标权和版权。弗里斯指出，这些仿冒商品在大型购物中心大张旗鼓地销售，导致许多巴西消费者完全没有意识到自己购买的是假货。　　据悉，AllMini在巴西五个州拥有25家门店。诉讼中，泡泡玛特列举了多起侵权案例，称该连锁店内出现了仿冒的Labubu玩偶、钥匙扣及其他角色周边产品。　　事实上，泡泡玛特早在2021年就已向巴西国家工业产权局（INPI）申请商标注册，并于两年后获批。2024年，该公司还申请将Labubu和The Monsters（精灵天团）等品牌角色纳入知识产权保护。谷歌数据显示，Labubu去年登顶巴西用户“心愿商品”搜索榜。目前，正版产品在巴西主要通过跨境电商平台或Ri Happy等少数实体店销售。　　继在亚洲、欧洲和美国开设大型门店并走红后，泡泡玛特已登陆拉丁美洲，目前在墨西哥、哥伦比亚和玻利维亚均有布局，巴西首批实体门店也将于下半年开出。（文章来源：上观新闻）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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