助力“桃花打卡地”转型“户外文旅目的地” 携程“如歌的旅程”林芝站唱响巴松措

市场资讯04-15

当藏地江南的桃花灼灼盛放，当巴松措的湖面倒映着流转的云影，携程“如歌的旅程”在林芝的春天里找到了最诗意的注脚。4月11日，由工布江达县文旅局与携程集团联合主办，Jeep冠名的《如歌的旅程》——“风吟在山野境界巴松措”主题演唱会在巴松措景区木巴旅游集镇广场盛大开唱。此次活动作为工布江达县2026年桃花旅游推介的核心文艺演出，不仅是一场面向所有游客与市民的免费音乐盛宴，更是携程以“旅游+音乐”深度...

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境界巴松措”主题演唱会在巴松措景区木巴旅游集镇广场盛大开唱。此次活动作为工布江达县2026年桃花旅游推介的核心文艺演出，不仅是一场面向所有游客与市民的免费音乐盛宴，更是携程以“旅游+音乐”深度赋能目的地，推动林芝从经典“桃花打卡地”向综合型“户外文旅目的地”升级的关键一步。\n\n　　在如歌的旋律正式唱响之前，巴松措的山水之间已先迎来了一群特殊的“探路者”。4月11日上午，2026 Jeep用户盛典在巴松措盛大开启。作为Jeep中国历史上最大规模的官方车主活动，来自全国近300位Jeeper与130余台Jeep车型共聚巴松措，在雪山桃花之下汇聚成一道独特的风景线。作为《如歌的旅程》林芝站的“首席探路官”，Jeep与它的车主们正是无数追寻壮美风景、深入山河腹地旅行者的缩影。他们的到来，不仅为下午的演唱会增添一份征服旷野的探索精神，也印证了G318国道作为自驾天堂的永恒魅力。\n\n　　下午三点，演唱会正式开始。阵容设计别具匠心，民谣、说唱、藏地原生态音乐同台碰撞，映射出林芝及巴松措丰富多元的旅行气质。民谣诗人老狼的经典旋律，如同涓涓细流，诉说着旅途中的温情与怀想；黄旭、Subs张毅成、儿几、Wings、亚细亚旷世奇才等以硬核律动点燃高原，释放澎湃的青春活力与冒险精神；索朗德吉、巴邓顿珠的雪域天籁，让现场观众沉浸于藏地歌者的触及灵魂的血脉吟唱。携程通过“如歌的旅程”，成功地将目的地的地理景观、文化底蕴与情感体验，通过动人的旋律与共情的温度，打造为对于林芝丰盈的沉浸体验。\n\n　　除了听觉的盛宴，携程同步开放的“山野市集”，将现场打造为成为连接音乐、自然与人的趣味空间。“山野歌单邮局”让旅途的情思有了寄托的实物；“如歌补给站”与“ESG驿站”则将携程关注用户体验、践行可持续旅行的理念融入活动。此外，线上线下联动的多重抽奖，送出巴松措深度游体验券、携程旅行基金等实用福利，更是直接激发了用户的参与热情，并有效地将活动流量导向了实际的旅游消费，形成了从种草到拔草的营销闭环。\n　　作为全球排名前列的一站式旅行服务商，携程打造《如歌的旅程》IP，秉持以“一首歌激活一座城”为核心理念，通过音乐 IP 与城市文旅资源的深度融合，不断构建声景交融的文旅消费新场景。此次Jeep以“首席探路官”身份加入，其品牌内核中所承载的探索勇气、自由精神与开拓意志，正与携程所倡导的深度体验、个性化旅行理念高度同频。二者的合作，不仅丰富了活动体验，更精准联结了向往远方、愿意深度探索、渴望精神共鸣的品质旅行者。\n\n　　携程《如歌的旅程》林芝站的成功举办，不仅助力林芝突破“桃花打卡地”的短期印象，为其塑造四季可至、体验丰富的“户外文旅目的地”品牌注入了鲜活动能，也再次印证了携程“如歌的旅程”IP通过“内容塑造场景、场景激活目的地”的赋能实效。未来，携程将持续依托平台资源与整合能力，将音乐带来的流量，沉淀为文旅消费的持久增长，并持续挖掘与塑造城市文旅IP，助力目的地构建可持续、有韧性的长效吸引力。\n　　新浪声明：所有会议实录均为现场速记整理，未经演讲者审阅，新浪网登载此文出于传递更多信息之目的，并不意味着赞同其观点或证实其描述。\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：李思阳","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"CCBot/2.0 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