上海迪士尼迎泼天流量背后解码全球品牌与中国市场的“同频成长”

上观新闻04-09

截至2025年10月，上海迪士尼乐园累计接待游客已突破1亿人次；乐园的带动效应持续外溢，以此为主要景点的上海国际旅游度假区去年客流量再创新高，全年接待游客达2616万人次……　　这般泼天流量的背后，究竟藏着什么密码？中国国际经济交流中心昨天发布题为《“原汁原味迪士尼，别具一格中国风”国际品牌本土化运营的成功实践——以上海迪士尼度假区十年发展为例》的报告，深入剖析一座主题乐园深度本土化运营的成长路径...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2626978479?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2026-04-09 06:35","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2626978479","market":"sh","top_or_hot":-1,"title":"上海迪士尼迎泼天流量背后 解码全球品牌与中国市场的“同频成长”","media":"上观新闻","content":"<div>\n<p>截至2025年10月，上海迪士尼乐园累计接待游客已突破1亿人次；乐园的带动效应持续外溢，以此为主要景点的上海国际旅游度假区去年客流量再创新高，全年接待游客达2616万人次……　　这般泼天流量的背后，究竟藏着什么密码？中国国际经济交流中心昨天发布题为《“原汁原味迪士尼，别具一格中国风”国际品牌本土化运营的成功实践——以上海迪士尼度假区十年发展为例》的报告，深入剖析一座主题乐园深度本土化运营的成长路径...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202604093698608370.html\">网页链接</a>\n\n</div>\n","source":"stock_eastmoney","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>上海迪士尼迎泼天流量背后 解码全球品牌与中国市场的“同频成长”</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n上海迪士尼迎泼天流量背后 解码全球品牌与中国市场的“同频成长”\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-04-09 06:35 北京时间&nbsp;&nbsp;&nbsp;<a href=http://finance.eastmoney.com/a/202604093698608370.html><strong>上观新闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>截至2025年10月，上海迪士尼乐园累计接待游客已突破1亿人次；乐园的带动效应持续外溢，以此为主要景点的上海国际旅游度假区去年客流量再创新高，全年接待游客达2616万人次……　　这般泼天流量的背后，究竟藏着什么密码？中国国际经济交流中心昨天发布题为《“原汁原味迪士尼，别具一格中国风”国际品牌本土化运营的成功实践——以上海迪士尼度假区十年发展为例》的报告，深入剖析一座主题乐园深度本土化运营的成长路径...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202604093698608370.html\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"CQQQ","symbol_name":"中国科技指数ETF-Guggenheim","start_time":0,"source_url":"http://finance.eastmoney.com/a/202604093698608370.html","article_id":"2626978479","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2626978479","pubTimestamp":1775687704,"columns":[],"sourceInfo":{"source_id":"stock_eastmoney","name":"东方财富"},"weMediaInfo":null,"summary":"截至2025年10月，上海迪士尼乐园累计接待游客已突破1亿人次；乐园的带动效应持续外溢，以此为主要景点的上海国际旅游度假区去年客流量再创新高，全年接待游客达2616万人次……这般泼天流量的背后，究竟藏着什么密码？","collect":0,"end_time":0,"defaultTopTitle":"eastmoney.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"CQQQ":"中国科技指数ETF-Guggenheim","KWEB":"中国海外互联网ETF-KraneShares","BK4588":"碎股","LU0061475181.USD":"THREADNEEDLE (LUX) AMERICAN \"AU\" (USD) ACC","BK4108":"电影和娱乐","BK4550":"红杉资本持仓","DIS":"迪士尼","SG9999015952.SGD":"LIONGLOBAL DISRUPTIVE INNOVATION \"I\" (SGD) ACC","LU1548497426.USD":"安联环球人工智能AT Acc","LU1267930573.SGD":"TEMPLETON GLOBAL \"AA\" (SGD) ACC A","BK4507":"流媒体概念","LU0912757837.SGD":"JPMorgan Investment Funds - Global Income A (mth) SGD-H","LU1718418525.SGD":"JPMorgan Investment Funds - Global Select Equity A (acc) SGD","IE00B19Z3581.USD":"Legg Mason ClearBridge - Value A Acc USD","BK4504":"桥水持仓","LU0708994859.HKD":"TEMPLETON GLOBAL \"A\" (HKD) ACC","BK4551":"寇图资本持仓","LU0011850046.USD":"贝莱德全球长线股票 A2 USD","LU2133065610.SGD":"JPMorgan Investment Funds - Global Dividend A (mth) SGD","LU0208291251.USD":"FRANKLIN MUTUAL U.S. VALUE \"A\" (USD) INC","LU0795875086.SGD":"JPMorgan Investment Funds - Global Income A (div) SGD","LU2347655156.SGD":"JPMorgan Investment Funds - Global Income A (icdiv) SGD-H","IE00B7SZLL34.SGD":"Legg Mason ClearBridge - Value A Acc SGD-H","LU0742534661.SGD":"Fidelity America A-SGD (hedged)","DISO":"DIS期权收益策略ETF-YieldMax","BK4561":"索罗斯持仓","LU0070302665.USD":"FRANKLIN MUTUAL U.S. VALUE \"A\" (USD) ACC","BK4524":"宅经济概念","SG9999015978.USD":"利安颠覆性创新基金A","IE00B19Z3B42.SGD":"Legg Mason ClearBridge - Value A Acc SGD","SG9999015945.SGD":"LionGlobal Disruptive Innovation Fund A SGD","BK4554":"元宇宙及AR概念","BK4532":"文艺复兴科技持仓","BK4581":"高盛持仓","LU1280957306.USD":"THREADNEEDLE (LUX) US CONTRARIAN CORE EQUITIES \"AUP\" (USD) INC","LU0070217475.USD":"JPM GLOBAL SELECT EQUITY \"A\" ACC","IE0002270589.USD":"LEGG MASON CLEARBRIDGE VALUE \"A\" (USD) INC","LU0128525929.USD":"TEMPLETON GLOBAL \"A\" (USD) ACC","LU0786609619.USD":"高盛全球千禧一代股票组合Acc","BK4534":"瑞士信贷持仓","BK4585":"ETF&股票定投概念","ASHR":"德银沪深300指数ETF","LU0029864427.USD":"TEMPLETON GLOBAL \"A\" (USD) INC","BK4598":"佩洛西持仓","LU1720051108.HKD":"ALLIANZ GLOBAL ARTIFICIAL INTELLIGENCE \"AT\" (HKD) ACC","LU0640476718.USD":"THREADNEEDLE (LUX) US CONTRARIAN CORE EQ \"AU\" (USD) ACC","LU0048573561.USD":"FIDELITY AMERICA \"A\" (USD) INC","LU1035773651.USD":"AB SICAV I - GLOBAL VALUE PORTFOLIO \"AD\" (USD) INC","LU2347655073.USD":"JPM GLOBAL INCOME \"A\" (USDHDG) INC A","LU0251142724.SGD":"Fidelity America A-SGD","GB00BDT5M118.USD":"天利环球扩展Alpha基金A Acc","LU0251131958.USD":"FIDELITY AMERICA \"A\" (USD) ACC","LU1894683264.USD":"AMUNDI FUNDS US EQUITY RESEARCH VALUE \"A2\" (USD) ACC","BK4614":"Manus概念股","ASHS":"德银沪深中证500指数ETF","IE00BKVL7J92.USD":"Legg Mason ClearBridge - US Equity Sustainability Leaders A Acc USD","IE00BZ1G4Q59.USD":"LEGG MASON CLEARBRIDGE US EQUITY SUSTAINABILITY LEADER \"A\"(USD) INC (A)","LU0320765489.SGD":"FTIF - Franklin Mutual US Value A Acc SGD","LU0795875169.SGD":"JPMorgan Investment Funds - Global Income A (div) SGD-H","LU0726765562.USD":"JPM GLOBAL INCOME \"A\" (USD HEDGED) INC","DRAG":"中国龙ETF-Roundhill","SG9999015986.USD":"LIONGLOBAL DISRUPTIVE INNOVATION \"I\" (USD) ACC","LU1732800096.USD":"摩根大通环球收益基金A (irc)","LU1894683348.USD":"AMUNDI FUNDS US EQUITY RESEARCH VALUE \"A2\" (USD) INC","HXC":"纳斯达克中国金龙指数","LU0310800379.SGD":"FTIF - Templeton Global A Acc SGD","LU1732799900.SGD":"JPMorgan Investment Funds - Global Income A (irc) SGD-H","LU1069347547.HKD":"AB SICAV I - GLOBAL VALUE PORTFOLIO \"AD\" (HKD) INC","LU2357305700.SGD":"Allianz Global Artificial Intelligence ET H2-SGD","LU0963586101.USD":"ALLIANZ GLOBAL SMALL CAP EQUITY \"AT\" ACC","LU0210533765.USD":"JPM GLOBAL GROWTH \"A\" (USD) ACC","LU1720051017.SGD":"Allianz Global Artificial Intelligence AT Acc H2-SGD"},"translate_title":"Decoding the \"Same Frequency Growth\" of Global Brands and Chinese Market Behind Shanghai Disney's Welcoming Splashing Sky Traffic","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"DIS":1.94,"KWEB":0.6,"DISO":0.6,"HXC":0.6,"CQQQ":0.6,"ASHS":0.6,"DRAG":0.6,"ASHR":0.6},"content_text":"截至2025年10月，上海迪士尼乐园累计接待游客已突破1亿人次；乐园的带动效应持续外溢，以此为主要景点的上海国际旅游度假区去年客流量再创新高，全年接待游客达2616万人次……　　这般泼天流量的背后，究竟藏着什么密码？中国国际经济交流中心昨天发布题为《“原汁原味迪士尼，别具一格中国风”国际品牌本土化运营的成功实践——以上海迪士尼度假区十年发展为例》的报告，深入剖析一座主题乐园深度本土化运营的成长路径。　　把中国文化深度融入乐园各个维度　　2011年4月8日，在上海迪士尼度假区的破土动工仪式上，“原汁原味迪士尼，别具一格中国风”理念被首次提出。报告分析认为，上海迪士尼并未停留于表层文化符号的借用，而是努力把中国文化深度融入建筑设计、故事讲述、节庆活动、餐饮体验、服务设计及IP开发等各个维度，尝试与中国游客建立深厚的情感联结。　　本土原创IP玲娜贝儿正是其中的一个生动例证。上海迪士尼延续了迪士尼标志性的故事讲述和沉浸式体验的传统，充分融合本地消费者的深层需求与偏好，由此成就了玲娜贝儿的现象级成功。玲娜贝儿亮相前，度假区团队展开了深入的中国市场调研，捕捉到一系列既能戳中中国消费者“萌点”，又能与消费者建立情感联结的元素。　　与此同时，上海迪士尼积极助力上海非物质文化遗产的传承与推广。自2024年起，度假区与上海沪剧院携手，在达菲月呈现特别演出，让独具魅力的迪士尼娱乐体验与海派文化韵味充分融合。　　在上海财经大学商学院教授何建民看来，“原汁原味迪士尼，别具一格中国风”的精髓就是要把全球先进的文化创意IP、迪士尼的运营管理模式和中国本地实际情况深度结合起来，更好满足不同游客的实际需求。　　上海迪士尼度假区总裁及总经理包兆天表示：“自项目伊始，上海迪士尼度假区就在探索打造一个让迪士尼神奇与中华文化的深厚底蕴相交融之地。‘原汁原味迪士尼，别具一格中国风’的愿景早已融入游客体验的每一处细节，助力度假区与游客建立起情感共鸣。”　　助力上海打造世界知名旅游目的地　　报告提到，作为中国服务业迄今规模最大的中外合资项目之一，上海迪士尼度假区不仅是一个热门的旅游目的地，更是国际交流的重要平台。度假区已在设计、建筑及运营管理等方面广泛开展国际合作，推动知识与技术的交流，促进全球协作与创新。这也彰显了上海迪士尼作为“人文交流”重要实践范例的独特价值。　　值得一提的是，从连续第12年参与上海旅游节，到推出迪士尼×F1“奇速全开”体验……上海迪士尼“高频”参与上海各类重大文化与体育活动，助力城市打造世界知名旅游目的地，并成为中国入境旅游第一站。　　“15年前，上海一家最主要的主题乐园年接待人次为300万；而如今，我们早已拥有了上海迪士尼、海昌海洋公园、上海乐高乐园等多家各具特色的主题乐园，”何建民告诉记者，2024年上海迪士尼乐园接待游客达到了1470万人次，稳居全球主题乐园排行榜第五位，“迪士尼成了上海吸引全球游客的一张‘世界名片’。”　　报告还显示，得益于国际游客来华便利化政策等红利，度假区入境客流量显著增长。例如，有韩国游客专门利用周末飞来上海，将上海迪士尼乐园与其他旅游景点一同列为打卡目的地。上海迪士尼的海外游客占比持续攀升，其中来自马来西亚、泰国、新加坡等周边地区的游客增长尤为显著，日本和韩国游客的占比也呈上升态势。　　2026年，上海迪士尼度假区迎来十周年，并迈入全新扩建阶段。度假区将新增蜘蛛侠主题园区、两家全新主题酒店，并升级现有景点。度假区开幕以来首个十年的深度本土化运营实践，正生动诠释全球品牌与中国市场的“同频成长”释放出的强劲活力。（文章来源：上观新闻）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.42.0","shortVersion":"4.42.0","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2626978479","isCrawlerRequest":true}

上海迪士尼迎泼天流量背后 解码全球品牌与中国市场的“同频成长”

精彩评论

上海迪士尼迎泼天流量背后解码全球品牌与中国市场的“同频成长”