联手长安汽车：京东灰测“Open出发”

财中社04-10

日前，新浪等报道称，京东（09618.HK）App内已悄然上线“Open出发服务”入口，目前正在山东省济南市进行灰度测试，预计将于4月13日正式开放服务。　　但与网约车市场传统的聚合平台模式不同，这次京东选择了与汽车主机厂深度绑定的“电商+车企”新路径。　　电商+车企　　此次京东推出的“Open出发服务”在页面设计上高度对标主流打车应用，功能模块清晰。然而，最引人注目的是其合作模式——该服务由...

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Departure\"","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89618":0.6,"000625":1.91,"09618":1.98,"JD":1.98,"KJD":0.6},"content_text":"日前，新浪等报道称，京东（09618.HK）App内已悄然上线“Open出发服务”入口，目前正在山东省济南市进行灰度测试，预计将于4月13日正式开放服务。　　但与网约车市场传统的聚合平台模式不同，这次京东选择了与汽车主机厂深度绑定的“电商+车企”新路径。　　电商+车企　　此次京东推出的“Open出发服务”在页面设计上高度对标主流打车应用，功能模块清晰。然而，最引人注目的是其合作模式——该服务由长安汽车（000625.SZ）旗下的深蓝汽车与京东汽车联合推出。　　这意味着京东或将不再接入曹操出行（02643.HK）、飞嘀、阳光等第三方网约车运力，而是直接与汽车制造商深度合作。　　京东与长安汽车的合作早有铺垫。　　2025年10月，京东零售与中国长安汽车集团三大子品牌（阿维塔、深蓝汽车、长安启源）签署了全面战略合作协议，围绕汽车全渠道营销、售后服务、采购供应链、数智化运营及海外业务等领域展开深度合作。　　彼时，双方就明确表示将推进长安的乘用车、摩托车、车辆生态产品及维修零配件的全渠道营销，助力长安营销管理数字化转型。　　京东选择“电商+车企”模式具有多重考量。这种模式可以从源头保证车型统一、车况良好、运营规范，避免第三方司机参差不齐、服务波动大的问题，提供更统一的用户体验。这与京东一贯强调的“自营”模式形象高度契合。　　再者，京东拥有强大的供应链能力、线下服务网络和用户信任度。与车企合作，既能发挥京东的流量与运营优势，又能发挥车企的车辆制造与管理优势，属于典型的强强联合。　　当然这一模式也面临检验。网约车市场已经形成了滴滴、高德、美团（03690.HK）等主导的格局，京东作为后来者需要找到差异化竞争点。此外，与单一车企深度绑定虽然能保证服务品质，但也可能限制运力规模和覆盖范围。　　战略版图　　京东布局出行领域并非首次尝试。　　2025年初时，就有用户发现京东App曾出现“国内打车服务”入口，点击可进入“易企出行”第三方小程序，该小程序接入了曹操、飞嘀、阳光等网约车平台。但该服务入口不久后便被关闭，显示出京东在出行领域的探索一直在进行中。　　从更宏观的战略视角看，出行服务是继京东外卖后构建本地生活服务生态的重要一环。与此同时，京东还在酒旅出行领域持续扩张。　　此前，京东以极具吸引力的薪资从飞猪、携程（TCOM）、同程旅行（00780.HK）等平台招揽专业人才，并在招聘小程序上密集发布大量“酒旅行业”的招聘信息。从机票、酒店住宿到景点、签证、攻略、旅行团，京东在酒旅领域的布局不断深化。　　值得关注的是，京东在自动驾驶领域的布局可能为未来的出行服务提供更多想象空间。　　2025年5月，京东子公司北京京东叁佰陆拾度电子商务有限公司申请注册多枚“Joyrobotaxi”商标，涵盖运输工具、科学仪器、运输贮藏等核心领域。这表明京东可能已经在规划Robotaxi（自动驾驶出租车）业务。　　在Robotaxi赛道，特斯拉（TSLA）、百度（09888.HK）旗下萝卜快跑、小马智行（02026.HK）和文远知行（00800.HK）等企业已经展开激烈竞争，京东的加入将使这一领域的竞争更加多元化。如果京东能够将其在无人配送领域积累的技术和经验迁移至载人场景，结合与车企的深度合作，未来可能打造出更具竞争力的智能出行解决方案。（文章来源：财中社）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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