清明假期电商消费新风向：药食同源品类、出行配套服务成为新增长点

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（来源：北京商报）随着全国各地气温持续回暖，清明假期期间，尝鲜食春、旅游出行成为热门度假方式，从吃到行，各大电商平台试图通过差异化策略争夺这波节日场景的流量。4月6日，北京商报记者从多家电商平台获悉，今年春季消费市场呈现出两大鲜明趋势：食春更趋“野性”，消费者追求原生鲜美；健康消费理念持续深化，药食同源品类成为新的增长点。此外，鲜花、户外烧烤及春日饮品等颜值类、场景类产品也持续保持升温态势，拉动...

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