华润置地北京造“园”

每日经济新闻04-08

当我们谈论高端住宅时，究竟在谈论什么？　　一年前，华润置地以约60.24亿元底价摘下北京顺义温榆河两宗地块，折合楼面价约3.5万元/平方米。当市场还在质疑“央企会不会把稀缺地做成刚需大平层”时，华润置地早已胸有成竹。　　前有上海士林润园以约27万元/平方米均价、约6500万元起步价，让华润置地全国首个“园系”作品在要求苛刻的上海市场一战成名。如今，北京润园肩负着重塑京城高端住宅标准的使命出场，...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2625094490?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2026-04-08 21:00","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2625094490","market":"us","top_or_hot":-1,"title":"华润置地北京造“园”","media":"每日经济新闻","content":"<div>\n<p>当我们谈论高端住宅时，究竟在谈论什么？　　一年前，华润置地以约60.24亿元底价摘下北京顺义温榆河两宗地块，折合楼面价约3.5万元/平方米。当市场还在质疑“央企会不会把稀缺地做成刚需大平层”时，华润置地早已胸有成竹。　　前有上海士林润园以约27万元/平方米均价、约6500万元起步价，让华润置地全国首个“园系”作品在要求苛刻的上海市场一战成名。如今，北京润园肩负着重塑京城高端住宅标准的使命出场，...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202604083698339557.html\">网页链接</a>\n\n</div>\n","source":"stock_eastmoney","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>华润置地北京造“园”</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n华润置地北京造“园”\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-04-08 21:00 北京时间&nbsp;&nbsp;&nbsp;<a href=http://finance.eastmoney.com/a/202604083698339557.html><strong>每日经济新闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>当我们谈论高端住宅时，究竟在谈论什么？　　一年前，华润置地以约60.24亿元底价摘下北京顺义温榆河两宗地块，折合楼面价约3.5万元/平方米。当市场还在质疑“央企会不会把稀缺地做成刚需大平层”时，华润置地早已胸有成竹。　　前有上海士林润园以约27万元/平方米均价、约6500万元起步价，让华润置地全国首个“园系”作品在要求苛刻的上海市场一战成名。如今，北京润园肩负着重塑京城高端住宅标准的使命出场，...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202604083698339557.html\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"SG9999010078.USD","symbol_name":"UNITED ASIA PACIFIC REAL ESTATE INCOME (USDHDG) INC","start_time":0,"source_url":"http://finance.eastmoney.com/a/202604083698339557.html","article_id":"2625094490","we_media_id":null,"thumbnails":[],"rights":{"source":"stock_eastmoney","url":"http://finance.eastmoney.com/a/202604083698339557.html","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2625094490","pubTimestamp":1775653241,"columns":[],"sourceInfo":{"source_id":"stock_eastmoney","name":"东方财富"},"weMediaInfo":null,"summary":"当我们谈论高端住宅时，究竟在谈论什么？一年前，华润置地以约60.24亿元底价摘下北京顺义温榆河两宗地块，折合楼面价约3.5万元/平方米。当市场还在质疑“央企会不会把稀缺地做成刚需大平层”时，华润置地早已胸有成竹。前有上海士林润园以约27万元/平方米均价、约6500万元起步价，让华润置地全国首个“园系”作品在要求苛刻的上海市场一战成名。","collect":0,"end_time":0,"defaultTopTitle":"eastmoney.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"SG9999010078.USD":"UNITED ASIA PACIFIC REAL ESTATE INCOME (USDHDG) INC","LU0516422952.EUR":"FULLERTON LUX FUNDS - ASIA FOCUS EQUITIES \"I\" (EUR) ACC","LU0251144936.SGD":"Fidelity Sustainable Asia Equity A-SGD","LU0048580855.USD":"富达大中华区A","HK0000320264.USD":"TAIKANG KAITAI CHINA NEW OPPORTUNITIES FUND \"A\" (USD) ACC","LU0501845795.SGD":"瑞银大中华区股票基金P Acc SGD","LU0067412154.USD":"UBS (LUX) EQUITY FUND -  CHINA OPPORTUNITY \"P\" (USD) ACC","HK0000306685.HKD":"TAIKANG KAITAI CHINA NEW OPPORTUNITIES FUND \"A\" (HKD) INC","01109":"华润置地","LU0348827113.USD":"ALLIANZ RCM CHINA \"AT\" ACC","LU1242518931.SGD":"Fullerton Lux Funds - Asia Absolute Alpha A Acc SGD","LU2088747998.USD":"EASTSPRING INVESTMENTS ASIA REAL ESTATE MULTI ASSE \"ADM\" (USD) INC","LU0173614495.USD":"富达中国焦点A","LU1152091754.HKD":"UBS (LUX) EQUITY FUND - CHINA OPPORTUNITY (USD) \"PM\" (HKD) INC","LU1880383366.USD":"东方汇理中国股票基金 A2 (C)","LU1366334651.USD":"ALLSPRING EMERGING MARKETS EQUITY INCOME \"I\" (USD) INC","SG9999014674.SGD":"Nikko AM All China Equity A SGD","LU0979878070.USD":"FULLERTON LUX FUNDS - ASIA ABSOLUTE ALPHA \"A\" (USD) ACC","LU0370786039.SGD":"Fidelity Greater China A-SGD","LU0594300419.USD":"富达中国消费基金A","LU1008478684.HKD":"UBS (LUX) EQUITY FUND -  CHINA OPPORTUNITY \"P\" (HKD) ACC","LU0650527681.SGD":"Fidelity China Consumer A-SGD","LU0072913022.USD":"UBS (LUX) EQUITY FUND -  GREATER CHINA \"P\" (USD) ACC","LU0605514214.HKD":"FIDELITY CHINA CONSUMER \"A\" (HKD) ACC","LU2088748020.USD":"EASTSPRING INVESTMENTS ASIA REAL ESTATE MULTI ASSE \"ADM\" (USD) INC A","LU0048597586.USD":"富达亚洲焦点A","LU1366334578.USD":"ALLSPRING EMERGING MARKETS EQUITY INCOME \"A\" (USD) INC","LU2088747725.USD":"EASTSPRING INVESTMENTS ASIA REAL ESTATE MULTI ASSE \"A\" (USD) ACC","HK0000306701.USD":"TAIKANG KAITAI CHINA NEW OPPORTUNITIES FUND \"A\" (USD) INC","LU0594300179.USD":"FIDELITY CHINA CONSUMER \"A\" (USD) ACC","LU0417516902.SGD":"Allianz China Equity Cl AT Acc SGD","LU0516423091.SGD":"FULLERTON LUX FUNDS - ASIA FOCUS EQUITIES \"I\" (SGD) ACC","SG9999010052.SGD":"United Asia Pacific Real Estate Income Dis SGD","LU0880133367.SGD":"UBS (LUX) EQUITY FUND CHINA OPPORTUNITY USD \"P\" (SGD) ACC","LU0348825331.USD":"ALLIANZ CHINA EQUITY \"A\" (USD) INC","LU0791590937.USD":"ALLSPRING  EMERGING MARKTES EQUITY INCOME \"A\" (USD)","BK1240":"房地产开发","LU0791591158.USD":"ALLSPRING  EMERGING MARKTES EQUITY INCOME \"I\" (USD) ACC","LU2088748293.HKD":"EASTSPRING INVESTMENTS ASIA REAL ESTATE MULTI ASSE \"AHD\" (HKD) INC","BK1521":"挪威政府全球养老基金持仓","HK0000320223.HKD":"TAIKANG KAITAI CHINA NEW OPPORTUNITIES FUND \"A\" (HKD) ACC","LU1807302812.USD":"UBS (LUX) EQUITY SICAV ALL CHINA \"P\" (USD) ACC","LU3063872942.SGD":"FULLERTON LUX FUNDS ASIA EQUITIES \"I\" (SGD) ACC","LU0287142896.SGD":"Fidelity China Focus A-SGD","LU0516422440.USD":"FULLERTON LUX FUNDS - ASIA FOCUS EQUITIES \"A\" (USD) ACC","LU1242518857.USD":"FULLERTON LUX FUNDS - ASIA ABSOLUTE ALPHA \"I\" (USD) ACC","LU0516423174.USD":"FULLERTON LUX FUNDS - ASIA FOCUS EQUITIES \"I\" (USD) ACC","LU1152091168.USD":"UBS (LUX) EQUITY FUND - CHINA OPPORTUNITY (USD) \"PM\" INC","LU2088748376.SGD":"Eastspring Investments - Asia Real Estate Multi Asset Income Cl ASDM SGD-H","LU1993786604.SGD":"UBS (LUX) EQUITY SICAV ALL CHINA \"P\" (SGD) ACC"},"translate_title":"China Resources Land Beijing Builds \"Garden\"","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"01109":1.5},"content_text":"当我们谈论高端住宅时，究竟在谈论什么？　　一年前，华润置地以约60.24亿元底价摘下北京顺义温榆河两宗地块，折合楼面价约3.5万元/平方米。当市场还在质疑“央企会不会把稀缺地做成刚需大平层”时，华润置地早已胸有成竹。　　前有上海士林润园以约27万元/平方米均价、约6500万元起步价，让华润置地全国首个“园系”作品在要求苛刻的上海市场一战成名。如今，北京润园肩负着重塑京城高端住宅标准的使命出场，1.01的超低容积率，更为这场人居革命埋下了伏笔。截至目前，华润置地只在京沪布局了两个“园系”，但已足以窥见这幅代表其高端住宅操盘力的标杆产品版图。　　而北京润园的销售数据，也确实令人惊喜。开盘仅三个月，北京润园网签金额突破约50亿元，目前累计销售额约70亿元。在2026年一季度北京住宅成交金额榜上，北京润园排名第一，累计网签已经来到约130套，套均超2000万元。一如金茂府之于金茂，壹号院之于融创，北京润园以“第四代别墅”重新定义中央别墅区的标准，也在北京楼市成为具有封面意义的“一号作品”。　　产品力就是最好的节点　　中央别墅区的分量，从来无需赘述。　　这片承载着北京国际化居住梦想的热土，却在长达十年时间里陷入低密宅地断供的尴尬。周边老牌别墅社区虽占据核心地段，但20年房龄带来的产品老化问题日益凸显：户型功能分区模糊、采光通风设计落后、社区配套不足，早已无法适配当代家庭需求。　　在北京楼市，1.01的容积率意味着什么？意味着“地均产值”的极限，意味着当前政策框架下的开发极限，意味着属于“卖一套少一套”的理想居所；更意味着，华润置地必须放弃高开发强度，还原中央别墅区应有的低密生活本质——推开窗看到的，是温榆河的树影。　　这种生活质感，恰恰戳中了高净值人群的痛点。过去这些年，被高周转裹挟的北京楼市，刚需盘拼得房率、高端住宅拼装修，真正能让居住回归“安静”、回归“舒展”的项目，几乎成了传说。北京润园，是“园系”对北方、对首都人居的首次系统性回答，是华润置地将其最高产品理念与北京城市文脉深度融合的实践。它的入市，本身就是一种确定性的宣告。　　选择北京润园的塔尖业主，画像清晰且高端，能让这群对生活有极致要求的人达成共识，北京润园的硬实力早已超越产品本身。　　北京润园的热销，是在投资趋于理性背景下，购买力向头部稀缺资产加速集中的典型例证。它揭示了当前房地产市场的深层逻辑：普通资产面临去化压力，而具备稀缺地段、卓越产品力、强大品牌背书和成熟生态的塔尖资产，正成为高净值人群“资产保卫战”的首选。这是市场分化时代下，资产价值重估与回归的清晰信号。　　为了打造真正适配的产品，华润置地组建专业客研团队，深入访谈数百位中央别墅区业主，梳理出三大核心痛点：多代同堂家庭的空间矛盾、高端人群对私密与社交的双重需求、老别墅与现代生活方式脱节等。基于这些调研，北京润园打造出平墅、空墅、院墅三大产品序列，从约271平方米到约990平方米的户型覆盖，精准匹配不同阶段的高端家庭需求。　　这种“产品力就是最好的节点”开发理念，正是其热销的核心底气。值得一提的细节是，去年北京润园产品发布会，没有明星站台，没有夸张宣传，只有一份份翔实的客研报告和产品细节解析。让产品自己登场，成为唯一且最有力的发言人。　　华润置地的住宅高定版图　　华润置地自上而下对于市场和政策窗口的准确研判，让每一次开盘都跑赢大市。　　作为华润置地的住宅项目最高端序列，北京润园延续了上海士林润园的产品高度，更在产品细节上持续迭代：平墅产品在精装标准、风格与空间动线上持续升级，贴合高净值人群的审美与生活习惯；院墅产品则在私密性、立面窗墙比、层高、电梯核心筒等细节上不断优化。这种不满足于现状、持续超越自我的产品态度，正是当下顶豪市场极其稀缺的长期主义精神。这种对产品的敬畏，正是华润置地的责任与担当。　　在行业追逐高周转的年代，华润置地依然坚持“先规划后建设，先景观后建筑”的开发逻辑。从高端精品酒店中提纯奢华感受，定制约4000平方米的中央别墅区第一会客厅庭院会所，以私属之礼打造约50米泳道专业泳池，定制社交休闲、运动健身、商务会谈、私宴聚享等场域；高定的礼仕服务，借鉴LVHM白马庄园级顶尖服务标准，以1支礼仕团队、3大服务模块、700余项服务标准以及365天全程陪伴，创造当代塔尖圈层内心的世界归属。　　有业主评价：“北京润园没有刻意追求奢华，而是把钱花在了看不见的地方，比如建筑的隔音效果、园林的植物搭配、物业服务的细节等，这些才是真正影响居住品质的关键。”真正的奢侈往往隐于无形。　　华润置地始终带有一种独特的沉稳，在行业对高端居住持续探索的进程中，这种品牌力已成为一种系统性交付能力：从宏观的城市运营视野，到微观的产品细节把控；从严谨的工程管理体系，到温暖的社区服务生态。　　它的沉稳，是各个环节极致专业主义的总和。这也是为什么过去市场对这家老牌央企开发商高端住宅操盘力不甚知晓的重要原因。这种低调，其实正是品牌自信的另一种巅峰表达。在市场呼唤“确定性”的今天，这种深植于品牌基因的沉稳，本身就已是最具吸引力的品质标签，意味着安全、意味着传承，更意味着足以托付时代的生活理想。　　在华润置地的价值逻辑中，“园系”不仅仅是物理空间的顶端产品，更是跨越周期的信用合约，而数十年“城市投资开发运营”的深厚积淀，则意味着对土地未来、资源兑现与资产长期价值的庄严承诺。　　这份承诺，比任何广告语都有分量。 （文章来源：每日经济新闻）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.42.0","shortVersion":"4.42.0","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2625094490","isCrawlerRequest":true}