玛氏休闲食品全球高管到访拼多多，深化品牌战略合作

21世纪经济报道04-02

3月24日，玛氏休闲食品全球总裁Andrew Clarke携全球及中国区管理团队到访拼多多，与拼多多品牌合作高层团队共同围绕拼多多新电商新模式、传统休闲食品发展创新及高质量食品普惠等议题展开深入探讨。　　作为全球领先的休闲食品企业，玛氏休闲食品旗下汇聚德芙、M&MS、士力架、彩虹糖、益达、绿箭、品客、家乐氏、CHEEZ-IT、及POP-TARTS等众多深受消费者喜爱的知名品牌，产品畅销超过全球...

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cooperation","themeId":null,"isJumpTheme":false,"ttsUrl":"https://static.tigerbbs.com/8fe804d341178150a64c74dec803369f","symbols_score_info":{"PDDL":0.6,"PDD":1.92,"KPDD":0.6},"content_text":"3月24日，玛氏休闲食品全球总裁Andrew Clarke携全球及中国区管理团队到访拼多多，与拼多多品牌合作高层团队共同围绕拼多多新电商新模式、传统休闲食品发展创新及高质量食品普惠等议题展开深入探讨。　　作为全球领先的休闲食品企业，玛氏休闲食品旗下汇聚德芙、M&MS、士力架、彩虹糖、益达、绿箭、品客、家乐氏、CHEEZ-IT、及POP-TARTS等众多深受消费者喜爱的知名品牌，产品畅销超过全球145个国家和地区。在玛氏休闲食品的全球版图中，中国市场始终处于重要地位。多年来，玛氏休闲食品持续深耕中国市场，精准洞察本土消费者偏好，并通过多元化零售网络与数字化渠道拓展产品触达。　　玛氏休闲食品全球总裁Andrew Clarke表示，“中国一直是全球最具活力的消费市场之一。与头部零售与电商平台深化交流合作，有助于我们更精准地把握消费者的需求变化，探索服务多元消费群体的高效方式。”　　此次交流也折射出中国消费格局的新变化：消费者对性价比、质价比及个性化体验的需求持续攀升。电商平台正扮演愈发关键的角色，助力品牌以更具互动性与社交属性的方式与消费者建立深度联结。　　自2019年以来，玛氏休闲食品与拼多多已在消费者洞察、新品上市及季节性营销活动等多个领域展开深度协作。这些举措不仅有效助力品牌触达更广泛的消费群体，也为收集用户反馈、指导产品研发创新搭建了多元渠道。　　“与合作伙伴的紧密协作，让我们能够更好地了解消费者的需求，不断创新产品、改善服务。我们将继续致力于为不同市场的消费者提供契合需求的高品质产品和体验。”玛氏休闲食品全球首席增长官Gulen Bengi表示。　　“目前，中国年轻一代和县域地区的消费动能依然十分强劲，我们将与玛氏休闲食品持续深化合作，共同探索更丰富的产品和玩法，助力品牌加速市场渗透，为消费者提供更多元、更便捷的高质量休闲食品消费体验。”拼多多品牌负责人表示。（文章来源：21世纪经济报道）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"corporation","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"CCBot/2.0 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