刘强东一个月狂花200亿，为啥选了这三城？

21世纪经济报道04-02

一个月，三座城，两百亿——刘强东的“探海”版图正从大湾区到环渤海，快速铺开。　　2月24日，京东创始人刘强东携其创立的游艇独立品牌Sea Expandary（探海游艇），与珠海、深圳分别签署合作协议，总部扎根深圳前海，制造基地落户珠海。这一把，就直接砸下50亿元。　　短短一个月，“探海”挥师北上。3月25日，探海游艇制造基地与游艇运营项目签约落户大连，投资额高达150亿元。　　“我们家100多年...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2624520905?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2026-04-02 13:27","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2624520905","market":"sh","top_or_hot":-1,"title":"刘强东一个月狂花200亿，为啥选了这三城？","media":"21世纪经济报道","content":"<div>\n<p>一个月，三座城，两百亿——刘强东的“探海”版图正从大湾区到环渤海，快速铺开。　　2月24日，京东创始人刘强东携其创立的游艇独立品牌Sea Expandary（探海游艇），与珠海、深圳分别签署合作协议，总部扎根深圳前海，制造基地落户珠海。这一把，就直接砸下50亿元。　　短短一个月，“探海”挥师北上。3月25日，探海游艇制造基地与游艇运营项目签约落户大连，投资额高达150亿元。　　“我们家100多年...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202604023693231094.html\">网页链接</a>\n\n</div>\n","source":"stock_eastmoney","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>刘强东一个月狂花200亿，为啥选了这三城？</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n刘强东一个月狂花200亿，为啥选了这三城？\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-04-02 13:27 北京时间&nbsp;&nbsp;&nbsp;<a href=http://finance.eastmoney.com/a/202604023693231094.html><strong>21世纪经济报道</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>一个月，三座城，两百亿——刘强东的“探海”版图正从大湾区到环渤海，快速铺开。　　2月24日，京东创始人刘强东携其创立的游艇独立品牌Sea Expandary（探海游艇），与珠海、深圳分别签署合作协议，总部扎根深圳前海，制造基地落户珠海。这一把，就直接砸下50亿元。　　短短一个月，“探海”挥师北上。3月25日，探海游艇制造基地与游艇运营项目签约落户大连，投资额高达150亿元。　　“我们家100多年...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202604023693231094.html\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0871576103.HKD","symbol_name":"HSBC GIF CHINESE EQUITY \"AC\" (HKD) ACC","start_time":0,"source_url":"http://finance.eastmoney.com/a/202604023693231094.html","article_id":"2624520905","we_media_id":null,"thumbnails":[],"rights":{"source":"stock_eastmoney","url":"http://finance.eastmoney.com/a/202604023693231094.html","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2624520905","pubTimestamp":1775107620,"columns":[],"sourceInfo":{"source_id":"stock_eastmoney","name":"东方财富"},"weMediaInfo":null,"summary":"一个月，三座城，两百亿——刘强东的“探海”版图正从大湾区到环渤海，快速铺开。2月24日，京东创始人刘强东携其创立的游艇独立品牌SeaExpandary（探海游艇），与珠海、深圳分别签署合作协议，总部扎根深圳前海，制造基地落户珠海。这一把，就直接砸下50亿元。短短一个月，“探海”挥师北上。3月25日，探海游艇制造基地与游艇运营项目签约落户大连，投资额高达150亿元。","collect":0,"end_time":0,"defaultTopTitle":"eastmoney.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"86618":"京东健康-R","89618":"京东集团-SWR","LU0871576103.HKD":"HSBC GIF CHINESE EQUITY \"AC\" (HKD) ACC","LU0320764599.SGD":"FTIF - Templeton China A Acc SGD","LU1282649067.USD":"ALLIANZ ASIAN MULTI INCOME PLUS \"AMG\" (USD) INC A","BK4504":"桥水持仓","LU0431992006.USD":"摩根大通新兴市场机会A（acc）","LU0865486749.SGD":"Eastspring Investments - Asian Equity Income AS SGD-H","HK0000320223.HKD":"TAIKANG KAITAI CHINA NEW OPPORTUNITIES FUND \"A\" (HKD) ACC","LU1794554557.SGD":"Allianz All China Equity AT Acc H2-SGD","LU0469268626.HKD":"AB FCP I-ASIA EX JAPAN EQUITY PTF(AD","LU0106959298.USD":"UBS (LUX) EQUITY FUND - EMERGING MARKETS SUSTAINABLE LEADERS (USD) \"P\" (USD) ACC","LU0499858438.USD":"NINETY ONE GSF ASIA PACIFIC EQUITY OPPORTUNITIES \"A\" (USD) INC","LU1044875133.USD":"天利亚洲反向股票 AU Acc","SG9999001226.SGD":"UNITED SUSTAINABLE ASIA TOP 50 \"A\" (SGD) ACC","LU0259732245.USD":"EASTSPRING INVESTMENTS DRAGON PEACOCK A","LU0029875118.USD":"TEMPLETON ASIAN GROWTH \"A\" INC","HK0000320264.USD":"TAIKANG KAITAI CHINA NEW OPPORTUNITIES FUND \"A\" (USD) ACC","JD":"京东","BK1575":"同股不同权","LU1328277881.USD":"MANULIFE GF DRAGON GROWTH FUND \"AA\" (USD) INC","LU0128522157.USD":"TEMPLETON ASIAN GROWTH \"A\" ACC","BK4524":"宅经济概念","BK4220":"综合零售","LU0828237510.HKD":"SCHRODER ISF BIC (BRAZ IN CH)\"A\" (HKD) ACC","LU0672654166.SGD":"FTIF - Templeton Asian Growth A (acc) SGD-H1","LU0228659784.USD":"施罗德金砖四国基金","LU0314109678.HKD":"MANULIFE GF DRAGON GROWTH \"AA\" (HKD) INC","BK1515":"抗疫概念","BK4526":"热门中概股","LU0051755006.USD":"摩根大通中国A (dist)","LU0370786039.SGD":"Fidelity Greater China A-SGD","LU1044876610.USD":"THREADNEEDLE (LUX) ASIAN CONTRARIAN EQUITY \"ZU\" (USD) ACC","LU1023057109.AUD":"BGF CHINA \"A2\" (AUDHDG) ACC","LU0543330483.HKD":"TEMPLETON ASIAN GROWTH \"A\" (HKD) ACC","LU0326950275.SGD":"Schroder ISF China Opportunities A Acc SGD-H","LU1481107354.HKD":"HSBC GIF HONG KONG EQUITY \"AD\" (HKD) INC","LU1366334578.USD":"ALLSPRING EMERGING MARKETS EQUITY INCOME \"A\" (USD) INC","LU0572944931.SGD":"Janus Henderson Horizon China Opportunities A2 SGD","LU1642822792.SGD":"THREADNEEDLE (LUX) ASIAN CONTRARIAN EQUITY \"A\" (SGD) ACC","LU0417516902.SGD":"Allianz China Equity Cl AT Acc SGD","SGXZ86797644.SGD":"MAYBANK ASIAN GROWTH AND INCOME-I \"A\" (SGDHDG) INC","BK1502":"双十一","LU1044874839.SGD":"THREADNEEDLE (LUX) ASIAN CONTRARIAN EQUITY \"AGH\" (SGDHDG) ACC","LU0084288322.USD":"Natixis Asia Equity RD USD","LU0164865239.USD":"HSBC GIF CHINESE EQUITY \"AC\" (USD) ACC","SGXZ62798434.SGD":"MAYBANK ASIAN GROWTH AND INCOME-I \"A\" (SGDHDG) ACC","LU0708995583.HKD":"TEMPLETON CHINA \"A\" (HKD) ACC","BK4614":"Manus概念股","BK4579":"人工智能","BK1589":"北水核心资产","BK1591":"就地过年概念","LU1813983027.USD":"MANULIFE GF DRAGON GROWTH \"AA\" (USD) INC","LU0327786744.USD":"Janus Henderson Horizon China Opportunities A2 USD","LU1282651121.HKD":"ALLIANZ GEM EQUITY HIGH DIVIDEND \"AMG\" (HKD) INC","LU0228367735.SGD":"Eastspring Investments - Asian Equity Fund AS SGD","LU0345775950.USD":"NINETY ONE GSF ASIAN EQUITY \"A\" (USD) ACC","BK1571":"互联网医疗","LU0140636845.USD":"施罗德大中华区股票A Acc","BK1588":"回港中概股","HK0000306685.HKD":"TAIKANG KAITAI CHINA NEW OPPORTUNITIES FUND \"A\" (HKD) INC","LU0164880469.USD":"HSBC GIF HONG KONG EQUITY \"AC\" ACC","BK1615":"港股-互联网","LU1880383366.USD":"东方汇理中国股票基金 A2 (C)","LU0588545904.SGD":"Eastspring Investments - Asian Equity Income ASDM SGD","BK4531":"中概回港概念","LU0588545730.USD":"EASTSPRING INVESTMENTS ASIAN EQUITY INCOME \"ADM\" (USD) INC","LU0359202008.SGD":"Blackrock China Fund A2 SGD-H","LU0456846285.SGD":"JPMorgan Funds - Greater China A (acc) SGD","BK1619":"稳定币概念","IE0008368742.USD":"首域中国增长基金I Acc","SG9999002463.SGD":"LionGlobal China Growth SGD","IE00B3M56506.USD":"NEUBERGER BERMAN EMERGING MARKETS EQUITY \"A\" (USD) ACC","LU1808992512.USD":"AB ALL CHINA EQUITY PORTFOLIO \"A\" (USD) ACC","HK0000306701.USD":"TAIKANG KAITAI CHINA NEW OPPORTUNITIES FUND \"A\" (USD) INC","LU0456842615.SGD":"JPMorgan Funds - Emerging Markets Equity A (acc) SGD","LU0588545490.SGD":"Eastspring Investments - Asian Equity Income AS SGD","LU0531971595.HKD":"HSBC GIF CHINESE EQUITY \"AD\" (HKD) INC","LU0791591158.USD":"ALLSPRING  EMERGING MARKTES EQUITY INCOME \"I\" (USD) ACC","LU0052750758.USD":"富兰克林中国基金A Acc","LU0488056044.USD":"Allianz Asian Multi Income Plus Cl AM DIS USD","LU0384037296.USD":"ALLIANZ ASIAN MULTI INCOME PLUS \"AT\" (USD) ACC","BK1249":"综合零售","IE00BGV7N243.SGD":"FSSA Global Emerging Markets Focus I Acc SGD","LU0345776255.USD":"NINETY ONE GSF ASIAN EQUITY \"A\" (USD) INC","LU0039217434.USD":"HSBC GIF CHINESE EQUITY \"AD\" INC","LU0315178854.USD":"EASTSPRING INVESTMENTS ASIAN EQUITY INCOME \"A\" ACC","LU1224444064.USD":"ALLIANZ GEM EQUITY HIGH DIVIDEND \"AM\" (USDHDG) INC","LU0048580855.USD":"富达大中华区A","LU0307460666.USD":"EASTSPRING INVESTMENTS CHINA EQUITY \"A\" ACC","LU0315179316.USD":"EASTSPRING INVESTMENTS ASIAN DYNAMIC \"A\" (USD) ACC","LU0348825331.USD":"ALLIANZ CHINA EQUITY \"A\" (USD) INC","LU0588546209.SGD":"Eastspring Investments - China Equity Fund AS SGD","LU2242644610.SGD":"Fidelity China Innovation A-ACC-SGD","IE00B29SXG58.USD":"FSSA CHINA FOCUS \"I\" (USD) ACC","LU1188198961.HKD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" (HKD) INC QV","LU0293314216.USD":"ALLIANZ GEM EQUITY HIGH DIVIDEND \"A\" (USD) ACC","LU0359201612.USD":"贝莱德中国基金A2","BK4585":"ETF&股票定投概念","BK1142":"互联网与直销零售","LU1688375341.USD":"贝莱德中国灵活股票基金","LU1282651048.USD":"ALLIANZ GEM EQUITY HIGH DIVIDEND \"AMG\" (USD) INC","LU1720050803.USD":"安联全方位中国股票基金","09618":"京东集团-SW","LU0348805143.USD":"ALLIANZ ENHANCED ALL CHINA EQUITY \"A\" (USD) INC","BK1247":"药品零售","LU0456827905.SGD":"JPMorgan Funds - China A (acc) SGD","BK1583":"高瓴概念","LU0231483743.USD":"abrdn SICAV I - ALL CHINA SUSTAINABLE EQUITY \"A\" (USD) ACC","BK4558":"双十一","LU0149721374.USD":"HSBC GIF HONG KONG EQUITY \"AD\" INC","LU1719994722.HKD":"NINETY ONE GSF ALL CHINA EQUITY \"A\" (HKD) ACC","LU0791590937.USD":"ALLSPRING  EMERGING MARKTES EQUITY INCOME \"A\" (USD)","LU1770034418.SGD":"ALL CHINA EQUITY \"A\" (SGDHDG) ACC","LU1282649810.SGD":"Allianz Asian Multi Income Plus Cl AMg DIS H2-SGD","LU2039709279.SGD":"MANULIFE GF DRAGON GROWTH \"AA\" (SGDHDG) INC","BK4588":"碎股","LU0463099449.HKD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" (HKD) ACC","BK4122":"互联网与直销零售","LU0359201885.HKD":"BGF CHINA \"A2\" (HKD) ACC","LU0211977185.USD":"EASTSPRING INVESTMENTS GREATER CHINA EQUITY \"A\" ACC","BK4551":"寇图资本持仓","LU0163747925.USD":"EASTSPRING INVESTMENTS ASIAN EQUITY A ACC","BK4509":"腾讯概念","BK1610":"ETF&股票定投概念","LU0417516738.SGD":"Allianz Hong Kong Equity AT Acc SGD","LU0499858602.USD":"NINETY ONE GSF ASIA PACIFIC EQUITY OPPORTUNITIES \"A\" (USD) ACC","IE0032431581.USD":"PINEBRIDGE GREATER CHINA EQUITY \"A\" (USD) ACC","LU0868486357.SGD":"JPMorgan Funds - Emerging Markets Opportunities A (acc) SGD-H","LU0348735423.USD":"ALLIANZ HONG KONG EQUITY \"A\" (USD) INC","LU1366334651.USD":"ALLSPRING EMERGING MARKETS EQUITY INCOME \"I\" (USD) INC","LU0244354667.USD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" ACC","LU1251922891.USD":"NINETY ONE GSF ALL CHINA EQUITY \"A\" (USD) ACC","SG9999002562.SGD":"LionGlobal Asia Pacific SGD","KJD":"2倍做多JD ETF-KraneShares","LU1770036033.HKD":"NINETY ONE GSF ASIAN EQUITY \"A\" (HKD) ACC","LU0594300419.USD":"富达中国消费基金A","SG9999002828.SGD":"Eastspring Investments Unit Trusts - Dragon Peacock A SGD","LU0650527681.SGD":"Fidelity China Consumer A-SGD","BK4503":"景林资产持仓","LU1303224171.USD":"NINETY ONE GSF ALL CHINA EQUITY \"A\" (USD) INC","LU2257852520.SGD":"JPMorgan Funds - Asia Growth A (acc) SGD","LU0320764755.SGD":"FTIF - Templeton Asian Growth A Acc SGD","BK4505":"高瓴资本持仓"},"translate_title":"Liu Qiangdong spends 20 billion a month. Why did he choose these three cities?","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"86618":0.6,"89618":0.6,"KJD":0.6,"09618":1.85,"JD":1.85},"content_text":"一个月，三座城，两百亿——刘强东的“探海”版图正从大湾区到环渤海，快速铺开。　　2月24日，京东创始人刘强东携其创立的游艇独立品牌Sea Expandary（探海游艇），与珠海、深圳分别签署合作协议，总部扎根深圳前海，制造基地落户珠海。这一把，就直接砸下50亿元。　　短短一个月，“探海”挥师北上。3月25日，探海游艇制造基地与游艇运营项目签约落户大连，投资额高达150亿元。　　“我们家100多年一直以船为家，我对船是有特殊感情的，做船长是儿时的梦想。”刘强东曾这样谈起初衷。　　但显然，为这个梦想豪掷200亿元，背后远不止于情怀。　　游艇，被认为是我国在大工业类别中最后一个、也是最高端的“空白领域”，全球90%以上市场份额被欧美占据。而随着全球游艇业绿色化、智能化转型提速，我国中产群体不断壮大，在刘强东的设想中，“探海”不光做高端，更要利用本土“三电”供应链优势，推动十万元级游艇落地。　　被他选中的这三个点位，跨越超2000公里，各自有不同的产业基地与市场空间。它们如何分工、如何协同？这场重金启航的“探海”梦想，又能否在欧美品牌主导的全球海域中，闯出自己的航道？　　“超级游艇”大连造　　2月24日，“探海”甫一亮相，刘强东就向媒体透露，已接到五艘“大型游艇”订单，具体为72米双体船，每艘平均售价6000万欧元。　　72米是什么概念？　　去年9月，天津市《滨海新区游艇休闲旅游产业发展规划（征求意见稿）》中，将“大型游艇”划定为18-24米，“超级游艇”则在24米以上。而去年底入驻三亚的全国最大钢质入级游艇“亚特兰蒂斯”号，总长52米。　　由此看来，刘强东所言“大型游艇”，实已达“超级游艇”范畴，换算人民币单艘售价近5亿元，订单总额直逼24亿元。 图源：《滨海新区游艇休闲旅游产业发展规划（征求意见稿）》　　这就不难解释，“探海”为何豪掷150亿元进军大连，落地制造基地与游艇运营项目。　　对比国内诸多沿海城市，大连拥有央企坐镇、相当雄厚的船舶工业基础，中船集团大连造船、中远海运、恒力重工、中远川崎等4家大型总装企业订单排期均已到2029年。2024年，大连市船舶与海工装备产业实现产值约620亿元、同比增长12.7%，年建造能力达1200万载重吨，总装建造能力居全国前列。　　综合开发研究院（中国·深圳）前海分院副院长、可持续发展与海洋经济研究所所长胡振宇告诉记者，造游艇固然不同于造货轮，属于更高端、更细分的领域，但大型乃至超级游艇的定制化生产，对港口、船坞和重工经验的要求极高。　　业内素有“世上有多大的船，大连港就有多大的码头”一说。大连的巨型船坞、深水泊位和重型船舶工程经验，构成其游艇制造业的先发优势。　　据辽宁省政府官网消息，探海公司将在大连建设“定制化高端游艇生产线”，主要从事大型游艇及配件研发、设计和生产制造，且将融入新能源动力、智能驾驶等前沿技术。这不仅激活了大连的海洋制造强项，更叠加“绿色”“智能”等新元素，使百年造船积淀加速向“创新驱动”转型。　　大连拥有的不只是船坞。作为东北对外开放龙头和重要出海口，大连坐拥3.01万平方公里海域、2211公里海岸线、538个海岛，海洋文旅资源丰富，游艇拥有量居全国首位，全市登记注册游艇1800多艘。　　探海公司的布局也延伸至运营端——在大连运营游艇城市会客厅及综合服务母港，打造游艇服务枢纽。据悉，双方将以签约为契机，共同进行游艇产业技术升级、场景开发，强化产业配套，培育消费新场景，推动文旅体商深度融合。　　高端制造叠加高端消费，让大连接住了这份150亿元的“泼天富贵”。　　“下一辆车”湾区造　　定制化的高端市场只是起点。　　“希望未来能造出10万元的游艇，让普通工薪阶层也用得起。”刘强东的终极愿景，是让游艇作为日常消费品，泊入寻常百姓家。　　“就像汽车从燃油走向新能源、再走向智能网联，绿色化、智能化也是游艇产业转型的关键方向。”胡振宇分析道，传统游艇长期受困于高油耗、高排放、高噪音、高运维的“油老虎”模式，中小型燃油游艇每小时航行成本动辄数百上千元，大型游艇更是水上油耗大户，不仅使用门槛居高不下，也与全球碳中和、海事环保收紧大势相违。　　在刘强东的规划中，探海游艇的产品将全部采用新能源、全自动化。而全国范围内，粤港澳大湾区尤其深圳拥有高度成熟的动力电池、电机、电控供应链，且“三电”能力正从陆地、空中延伸至海上。　　例如，比亚迪储能与意大利游艇巨头圣劳伦佐集团（Sanlorenzo）已达成战略合作，将推动磷酸铁锂电池在游艇领域的适配性开发；汇川技术相关解决方案在船舶电力推进、轴带发电机、风电安装平台、海工浮吊、内河新能源电动船舶等场景也实现了批量应用。　　因而，探海游艇总部选择了深圳。据深圳市海洋发展局透露，探海将在深布局游艇研发设计、游艇销售经营、游艇供应链管理、游艇展示、文旅发展等核心业务，尤其将聚焦智能游艇、电动游艇等品类，依托深圳产业链供应链优势拓展“锂电+”应用，提升游艇产业研发设计水平。　　另一方面，游艇走向平民化，尺寸必然趋向中小型，也更适配家庭出海、周末休闲等日常场景。　　同样布局制造基地，珠海的角色与大连鲜明互补。根据珠海市政府与珠海探海游艇科技有限公司签署的协议，探海将在珠海重点建设现代化、智能化的高端游艇制造基地，聚焦新能源动力技术、智能驾驶系统、新型材料等领域的研发创新中心，提供全生命周期服务的游艇运营服务中心和专业保税维修中心。　　珠海探海游艇科技有限公司注册于珠海市金湾区。而金湾区平沙镇，是国内第一个也是目前唯一的游艇专业镇。　　公开资料显示，建于2002年的平沙游艇产业园，本地配套率超85%，10平方公里内集聚游艇相关企业68家，其中游艇制造企业32家、配套及运营服务企业36家，代表性企业如杰腾造船、亚光科技（太阳鸟游艇）、佳航游艇、伊利亚特、天域游艇等。　　胡振宇告诉21世纪经济报道记者，不同于大连的重型、高端定制路线，平沙游艇企业以民营为主，依托本土供应链配套，实现模块化设计、流水线量产，这恰恰是将入门级游艇价格从数十万、上百万元拉至10万元水平的关键。　　依托大湾区的产业链与量产能力，游艇正从过去的“富豪玩具”，转向家庭的“下一辆车”。　　产业爆发前夜　　刘强东的“船长梦”选择在三座城市相继“起锚”。它们相距虽远，却正好连通南北，巧妙串联研发、制造、市场、服务一整条产业链。　　不过，正如新能源车的普及历经了十余年，游艇走向普罗大众，仍面临停泊贵、审批繁琐、配套不全、场景不足等痛点。而这三座城市，正在各自的水域中破题探索。　　去年12月，大连出台《促进邮轮游艇产业高质量发展工作实施方案》，列出23项具体任务，意图在“十五五”期内将游艇产业打造成经济新增长点。　　如在基础设施配套方面，大连将推动在梭鱼湾京谷燃和满化码头新建两处游艇码头，并推动星海湾、东港、老虎滩等现有3个核心码头及其服务中心改造升级；文体旅商融合方面，针对游艇出海一大热门活动——海钓，大连正制定全市海钓地图及服务清单，打造“到大连钓大鱼”品牌，培育“海钓+餐饮+观光”融合的高端休闲产品。　　深珠除了制造成本优势，更大的底气，来自身边庞大的港澳及全球市场。　　探海作为国内投资规模最大的游艇产业总部项目，落地不久，广东省就宣布建立粤港澳游艇自由行联席会议制度。同步印发的《广东省粤港澳游艇自由行联席会议办公室及成员单位职责》对各单位任务进行细致分工，推动全链条管理协同。　　与深圳一湾之隔，香港是亚洲最大、最成熟的游艇进口市场，拥有超1.25万艘已注册常驻游艇。深圳就近承接了游艇需求外溢，深圳湾游艇会作为深圳唯一“粤港澳游艇自由行”指定停泊港，目前已有超300艘次港澳游艇入境前海。　　深圳在此前《海事服务港航高质量发展若干举措》新闻发布会上也透露，将强化粤港澳三地机制衔接，包括建立港澳游艇“两套牌”管理模式、制订港澳游艇驾驶员在广东水域驾驶游艇持证管理办法、扩大深圳游艇自由行水域范围等。　　“中国游艇业处于爆发前夜。”胡振宇告诉21世纪经济报道记者，当前多地简化游艇考证、登记、出航审批，推进粤港澳游艇自由行，扩大公共水域开放，加快公共码头、充电补给、救援网络建设，“停不起、开不远、管太严”等长期壁垒正在产业力量与政策推动下逐渐瓦解。　　交通运输部数据显示，近三年中国游艇数量呈快速增长态势，新登记游艇约占游艇总数54.7%。截至2025年底，中国登记有效游艇共计9850艘，预计“十五五”时期将继续保持增长态势。　　而据国际游艇联合会（ICOMIA）统计，全球游艇总数突破3400万艘，其中美国以超1500万艘的规模居全球首位。这种市场差距，也意味着巨大的增长空间。　　“制造业跟互联网不一样，可能需要十年、二十年，用品质、技术和绿色环保获得全世界消费者的认可。”正如刘强东所言，这场关于海洋、关于制造、关于消费升级的“探海”征程，才刚刚开始。（文章来源：21世纪经济报道）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.42.0","shortVersion":"4.42.0","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2624520905","isCrawlerRequest":true}