中企出海2.0：从“走出去”到“走进去”

21世纪经济报道03-26

在地缘政治重构与全球化形态深刻演变的大背景下，中资企业出海已步入全新阶段。过去的“产品出海”正升级为“系统性出海”、“资本出海”，即品牌、运营、供应链与人才体系的全面全球化。与此同时，合规网络日趋复杂、本土化挑战加剧、全球运营韧性备受考验。企业不仅要“走出去”，更要“走进去”、“融进去”。本期讨论聚焦于这一复杂系统中的核心命题：出海新阶段，中国企业如何成为真正的跨国企业。　　【对话嘉宾】　　董海军...

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