网飞上调所有流媒体套餐价格

环球市场播报03-27

核心要点网飞订阅套餐自 2025 年 1 月以来首次涨价此次涨价正值网飞在内容领域大举投入之际，包括新增现场活动业务、推出视频播客等额外会员定价也同步上调　　网飞订阅费用即将变得更贵。　　这家流媒体巨头于周四调整了定价结构，所有订阅档位价格均至少上涨 1 美元。　　含广告基础套餐月费从此前的 7.99 美元上调至 8.99 美元；标准套餐月费从 17.99 美元涨至 19.99 ...

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美元上调至 26.99 美元。额外会员定价也同步上涨：含广告套餐的非家庭额外用户费用从 5.99 美元涨至 6.99 美元 / 人，无广告附加套餐从 8.99 美元涨至 9.99 美元 / 人。\n　　此次涨价背景是网飞持续在内容上重金投入，包括布局现场活动领域、推出视频播客等新业务。网飞上一次调价是在 2025 年 1 月。\n　　网飞高管长期以来均以平台海量内容、订阅收入将用于新项目投入为由，为涨价举措辩护。在今年 1 月的财报会议上，公司表示 2026 年内容投入预计将达 200 亿美元，高于 2025 年的 180 亿美元。\n　　网飞当时预计，受益于会员数量与定价上涨，以及 “2026 年广告收入预计较上年近乎翻倍”，公司 2026 年总营收将在 507 亿至 517 亿美元之间。\n　　彼时网飞仍计划收购华纳兄弟影业及其流媒体平台 HBO Max，但今年 2 月，公司未能匹配派拉蒙提出的更高报价，最终放弃收购。\n　　近年来，各大主流流媒体平台为实现订阅业务难以达成的盈利目标，均已多次上调价格。\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：郭明煜","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"productRelease","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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