酒价内参3月26日价格发布五粮液1618环比保持不变

酒业内参03-26

新浪财经“酒价内参”重磅上线知名白酒真实市场价尽在掌握新浪财经“酒价内参”过去24小时收集的数据显示，中国白酒市场主要单品的终端零售均价在3月26日呈轮动分化态势。如果主要单品各取一瓶整体打包售卖，今日总售价为9904元，较昨日下降7元，跌至六天来低位。白酒总体价格中枢小幅下行，市场延续阶段性整理格局。今日白酒市场11大单品五涨四跌二平。上涨方面，国窖1573涨幅居前，环比上涨4元/瓶，该...

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知名白酒真实市场价尽在掌握\n新浪财经“酒价内参”过去24小时收集的数据显示，中国白酒市场主要单品的终端零售均价在3月26日呈轮动分化态势。如果主要单品各取一瓶整体打包售卖，今日总售价为9904元，较昨日下降7元，跌至六天来低位。白酒总体价格中枢小幅下行，市场延续阶段性整理格局。\n\n今日白酒市场11大单品五涨四跌二平。上涨方面，国窖1573涨幅居前，环比上涨4元/瓶，该...</p>\n\n<a 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知名白酒真实市场价尽在掌握\n新浪财经“酒价内参”过去24小时收集的数据显示，中国白酒市场主要单品的终端零售均价在3月26日呈轮动分化态势。如果主要单品各取一瓶整体打包售卖，今日总售价为9904元，较昨日下降7元，跌至六天来低位。白酒总体价格中枢小幅下行，市场延续阶段性整理格局。\n\n今日白酒市场11大单品五涨四跌二平。上涨方面，国窖1573涨幅居前，环比上涨4元/瓶，该酒品节后走势一直相对稳健；精品茅台上涨2元/瓶；洋河梦之蓝M6+、习酒君品及青花郎均小幅上涨1元/瓶。下跌方面，古井贡古20跌幅居前，回落8元/瓶，创下近一个月新低；飞天茅台下调4元/瓶；五粮液普五八代回落3元/瓶；青花汾20小幅下调1元/瓶。五粮液1618与水晶剑南春价格环比保持不变，后者已连续三天保持平稳。\n“酒价内参”每日数据源自全国各大区均有合理分布的约200个采集点，包括但不限于酒企指定经销商、社会经销商、电商平台和零售网点等，原始取样数据为过去24个小时各点位经手的真实成交终端零售价，力求为各界提供一份关于知名白酒市场价的客观、科学、全程可追溯数据。随着元旦官方i茅台平台开始出售1499元/瓶的飞天茅台，1月9日开售2299元/瓶的精品茅台，这一新渠道对两款产品市场终端零售均价的磁吸式影响力逐步显现。“酒价内参”每日发布的酒价遵循对真实成交量加权的计算规则，我们已将可确量的价格引入两种酒品终端零售价的计算中。\n【点击进入酒价内参，查看真实酒价】\n白酒业的重要新闻方面，据京东数据统计，2025年茅台酱香酒旗舰店在京东平台实现销售额同比增长650%，全年粉丝增长45万，核心推广ROI超过13.5。这一增长源于店铺围绕高端酒类消费特性，在选品、推广、运营上形成系统化布局：选品层面，按消费场景精准布局核心单品，并借助京东大数据筛选潜力爆款，所有商品入仓打标保障正品时效；推广层面，聚焦核心产品投放，费比控制在5%，平均点击成本仅0.56元，实现高效触达；运营层面，以“酒厂直供、正品保真、京东物流”三重保障强化信任，通过充值锁客、积分留客、抽奖拉新等形成消费闭环。这份成绩单的亮点在于：高基数上实现高增长、高客单价下保持高转化、有质量的精准用户增长、系统化运营能力、以及行业调整期中的逆势突破。\n【点击进入酒价内参，查看真实酒价】\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：李思阳","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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酒价内参3月26日价格发布 五粮液1618环比保持不变

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酒价内参3月26日价格发布五粮液1618环比保持不变