美团CEO王兴：AI是本地生活服务的战略机遇

中国经营报03-27

在3月26日的美团2025年全年财报电话会上，美团CEO王兴明确提出，AI是本地服务领域的重要战略机遇，并表示美团将以进攻姿态布局AI技术，致力于打造未来本地生活需求的AI入口，构建兼具需求理解与高效执行能力的AI“超级入口”，通过技术革新推动核心本地服务业务实现全面升级。　　王兴强调，美团不会盲目追求成为“词元工厂”，而是将AI视为改进、加强甚至彻底变革本地服务核心业务的战略机遇。　　另外，王兴...

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AV"},"translate_title":"Meituan CEO Wang Xing: AI is a strategic opportunity for local life services","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"03690":1.98,"METmain":0.6,"HMTD.SI":0.6,"MPNGY":1.98},"content_text":"在3月26日的美团2025年全年财报电话会上，美团CEO王兴明确提出，AI是本地服务领域的重要战略机遇，并表示美团将以进攻姿态布局AI技术，致力于打造未来本地生活需求的AI入口，构建兼具需求理解与高效执行能力的AI“超级入口”，通过技术革新推动核心本地服务业务实现全面升级。　　王兴强调，美团不会盲目追求成为“词元工厂”，而是将AI视为改进、加强甚至彻底变革本地服务核心业务的战略机遇。　　另外，王兴透露，自2023年年初以来，美团已在资本和AI人才引进方面进行了大规模、持续性的投入。　　“除了有云计算业务的企业外，美团在AI上的投入规模，大概率是国内企业里最大的，且已经坚持布局三年多了。”他表示，美团正持续投入自研基座大模型LongCat的开发，同时与当前行业顶尖的第三方大模型保持深度合作，致力于实现对人真实物理世界需求的最精准理解。　　在王兴看来，AI“超级入口”的关键在于不仅要精准理解用户需求，还必须具备高效执行任务的能力，其复杂程度远超传统的“聊天机器人”。这一能力需求在本地生活领域尤为凸显——消费场景复杂多样、海量商家信息高度分散，大量数据和信息尚未被有效线上化。与此同时，本地生活平台还需对履约交付进行深入管理，而这恰恰是通用AI模型所普遍欠缺的能力。　　目前，美团已面向所有用户开放了嵌入APP的AI助手“小团”，覆盖全品类本地生活服务。用户只需输入服务需求，即可快速匹配优质商家和商品。　　王兴举例说明其复杂性：“我在望京办公，朋友在中关村，计划一起吃午饭但只有2小时，需要找到中间地段、味道不错且方便停车的川菜馆。”满足此类需求，AI必须掌握地图、POI（兴趣点）及餐厅实时供给信息，并能从全网评价中提炼价值信息进行推理。　　对于美团AI未来的发展方向，王兴表示，模型能力将持续优化，美团将深化“小团”在APP里的融合，强化AI搜索与执行能力，力争把美团升级为领先的AI驱动应用，成为未来本地生活需求的AI入口。（文章来源：中国经营报）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[{"id":548624024511856,"gmtCreate":1774964899534,"gmtModify":1774964902126,"author":{"id":"3471210355661451","authorId":"3471210355661451","name":"不高兴的小欣","avatar":"https://static.tigerbbs.com/be9f320e27bb9010bdd8748b7ecc7bf7","vip":1,"crmLevel":4,"crmLevelSwitch":0,"wearingBadges":[],"authorIdStr":"3471210355661451","idStr":"3471210355661451"},"htmlText":"社区买菜也是......","listText":"社区买菜也是......","text":"社区买菜也是......","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/548624024511856","repostId":2622271088,"repostType":2,"repost":{"id":"2622271088","kind":"news","pubTimestamp":1774619107,"share":"https://www.laohu8.com/m/news/2622271088?lang=zh_CN&edition=full","pubTime":"2026-03-27 21:45","market":"us","language":"zh","title":"美团CEO王兴：AI是本地生活服务的战略机遇","url":"https://stock-news.laohu8.com/highlight/detail?id=2622271088","media":"中国经营报","summary":"在3月26日的美团2025年全年财报电话会上，美团CEO王兴明确提出，AI是本地服务领域的重要战略机遇，并表示美团将以进攻姿态布局AI技术，致力于打造未来本地生活需求的AI入口，构建兼具需求理解与高效执行能力的AI“超级入口”，通过技术革新推动核心本地服务业务实现全面升级。","content":"<html><body><div>\n<p><img border=\"0\" height=\"276\" src=\"https://webquoteklinepic.eastmoney.com/GetPic.aspx?nid=116.03690&amp;imageType=k&amp;token=28dfeb41d35cc81d84b4664d7c23c49f&amp;at=1\" width=\"578\"/></p><p>　　在3月26日的<a href=\"https://laohu8.com/S/MPNGY\">美团</a>2025年全年财报电话会上，<a href=\"https://laohu8.com/S/03690\">美团</a>CEO王兴明确提出，AI是本地服务领域的重要战略机遇，并表示美团将以进攻姿态布局AI技术，致力于打造未来本地生活需求的AI入口，构建兼具需求理解与高效执行能力的AI“超级入口”，通过技术革新推动核心本地服务业务实现全面升级。</p><p>　　王兴强调，美团不会盲目追求成为“词元工厂”，而是将AI视为改进、加强甚至彻底变革本地服务核心业务的战略机遇。</p><p>　　另外，王兴透露，自2023年年初以来，美团已在资本和AI人才引进方面进行了大规模、持续性的投入。</p><p>　　“除了有<span>云计算</span><span></span>业务的企业外，美团在AI上的投入规模，大概率是国内企业里最大的，且已经坚持布局三年多了。”他表示，美团正持续投入自研基座大模型LongCat的开发，同时与当前行业顶尖的第三方大模型保持深度合作，致力于实现对人真实物理世界需求的最精准理解。</p><p>　　在王兴看来，AI“超级入口”的关键在于不仅要精准理解用户需求，还必须具备高效执行任务的能力，其复杂程度远超传统的“聊天<span>机器人</span><span></span>”。这一能力需求在本地生活领域尤为凸显——消费场景复杂多样、海量商家信息高度分散，大量数据和信息尚未被有效线上化。与此同时，本地生活平台还需对履约交付进行深入管理，而这恰恰是通用AI模型所普遍欠缺的能力。</p><p>　　目前，美团已面向所有用户开放了嵌入APP的AI助手“小团”，覆盖全品类本地生活服务。用户只需输入服务需求，即可快速匹配优质商家和商品。</p><p>　　王兴举例说明其复杂性：“我在望京办公，朋友在<span><a href=\"https://laohu8.com/S/000931\">中关村</a></span><span></span>，计划一起吃午饭但只有2小时，需要找到中间地段、味道不错且方便停车的川菜馆。”满足此类需求，AI必须掌握地图、POI（兴趣点）及餐厅实时供给信息，并能从全网评价中提炼价值信息进行推理。</p><p>　　对于美团AI未来的发展方向，王兴表示，模型能力将持续优化，美团将深化“小团”在APP里的融合，强化AI搜索与执行能力，力争把美团升级为领先的AI驱动应用，成为未来本地生活需求的AI入口。</p><p>（文章来源：中国经营报）</p> </div></body></html>","source":"stock_eastmoney","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>美团CEO王兴：AI是本地生活服务的战略机遇</title>\n<style 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AV"},"source_url":"http://finance.eastmoney.com/a/202603273687449860.html","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2622271088","content_text":"在3月26日的美团2025年全年财报电话会上，美团CEO王兴明确提出，AI是本地服务领域的重要战略机遇，并表示美团将以进攻姿态布局AI技术，致力于打造未来本地生活需求的AI入口，构建兼具需求理解与高效执行能力的AI“超级入口”，通过技术革新推动核心本地服务业务实现全面升级。　　王兴强调，美团不会盲目追求成为“词元工厂”，而是将AI视为改进、加强甚至彻底变革本地服务核心业务的战略机遇。　　另外，王兴透露，自2023年年初以来，美团已在资本和AI人才引进方面进行了大规模、持续性的投入。　　“除了有云计算业务的企业外，美团在AI上的投入规模，大概率是国内企业里最大的，且已经坚持布局三年多了。”他表示，美团正持续投入自研基座大模型LongCat的开发，同时与当前行业顶尖的第三方大模型保持深度合作，致力于实现对人真实物理世界需求的最精准理解。　　在王兴看来，AI“超级入口”的关键在于不仅要精准理解用户需求，还必须具备高效执行任务的能力，其复杂程度远超传统的“聊天机器人”。这一能力需求在本地生活领域尤为凸显——消费场景复杂多样、海量商家信息高度分散，大量数据和信息尚未被有效线上化。与此同时，本地生活平台还需对履约交付进行深入管理，而这恰恰是通用AI模型所普遍欠缺的能力。　　目前，美团已面向所有用户开放了嵌入APP的AI助手“小团”，覆盖全品类本地生活服务。用户只需输入服务需求，即可快速匹配优质商家和商品。　　王兴举例说明其复杂性：“我在望京办公，朋友在中关村，计划一起吃午饭但只有2小时，需要找到中间地段、味道不错且方便停车的川菜馆。”满足此类需求，AI必须掌握地图、POI（兴趣点）及餐厅实时供给信息，并能从全网评价中提炼价值信息进行推理。　　对于美团AI未来的发展方向，王兴表示，模型能力将持续优化，美团将深化“小团”在APP里的融合，强化AI搜索与执行能力，力争把美团升级为领先的AI驱动应用，成为未来本地生活需求的AI入口。（文章来源：中国经营报）","news_type":1,"symbols_score_info":{"03690":1.98,"METmain":0.6,"HMTD.SI":0.6,"MPNGY":1.98}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":1,"repostSize":1,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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