怡园酒业签约仁怀，发布新战略；华致与宝丰等共推四款自有产品丨酒业早参

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丨2026年3月25日星期三丨　　NO.1怡园酒业签约仁怀，发布新战略　　春糖会期间，怡园酒业与贵州省仁怀市在成都世纪城天堂洲际酒店正式签署战略合作协议。双方宣布将聚焦酱香型白酒品类开发、品牌共建与供应链协同展开全面合作。　　怡园酒业董事会主席刘运强指出，“与仁怀达成战略合作，是怡园酒业迈向全品类酒业集团目标的关键里程碑。我们将充分融合仁怀产区不可复制的酿造底蕴，依托公司F2B2C生态，持续强化F...

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Huazhi and Baofeng jointly launched four self-owned products: wine morning ginseng","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"08146":1.5},"content_text":"丨2026年3月25日星期三丨　　NO.1怡园酒业签约仁怀，发布新战略　　春糖会期间，怡园酒业与贵州省仁怀市在成都世纪城天堂洲际酒店正式签署战略合作协议。双方宣布将聚焦酱香型白酒品类开发、品牌共建与供应链协同展开全面合作。　　怡园酒业董事会主席刘运强指出，“与仁怀达成战略合作，是怡园酒业迈向全品类酒业集团目标的关键里程碑。我们将充分融合仁怀产区不可复制的酿造底蕴，依托公司F2B2C生态，持续强化F端能力，致力于将此合作打造成中国酒行业跨品类发展的经典范例。”　　点评：这次签约也意味着怡园酒业正通过具体的产品开发与市场投放，将“全品类”战略构想转化为实际的业务增量，也是公司基于市场变化调整业务布局、深化多品类发展的实质性一步。　　NO.2华致与宝丰等共推四款自有产品　　3月23日，“华致优选选我所爱”华致优选供应链暨连锁体系战略发布会在成都举办，正式推出清、浓、兼、酱四款自有产品，主打“极致质价比”之选。据了解，该系列产品由八位专家评选+核心消费者、经销商万人评测而出，最终，清香由宝丰酒业出品、浓香与兼香由成都有缘坊酒业出品、酱香由贵州茅台汉王酒业出品。　　点评：华致联动宝丰、有缘坊、汉王酒业等头部酒厂代工，稳控品质与成本，既是连锁体系供应链升级，也是从名酒代理向自有品牌与渠道双轮驱动转型的重要一步，有望提升毛利与门店竞争力。　　NO.3金种子酒：公司坚持长期主义，保持战略定力　　3月24日，金种子酒在互动平台回答投资者提问时表示，公司坚持长期主义，保持战略定力，积极采取有效措施，不断提升治理能力和水平、持续优化产品结构、加强渠道建设、注重消费者培育、稳定产品品质、提升品牌影响力，体系化构建增长能力。　　点评：春糖节点释放清晰经营信号，金种子以长期主义锚定方向，通过治理提效、产品精简、渠道深耕、消费者培育与品牌升级，体系化打造增长能力，聚焦馥合香核心品类，从粗放转向精益增长，为业绩修复与估值抬升筑牢根基。（文章来源：每日经济新闻）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; 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