独家|胖东来正与酒鬼酒洽谈600元新品

酒业内参03-21

新浪财经“酒价内参”重磅上线知名白酒真实市场价尽在掌握　　3月21日，新浪财经《酒业内参》独家获悉，胖东来与酒鬼酒拟推出次高端白酒新品。　　知情人士透露：“新品定价600-800元，双方已就该产品洽谈了一段时间。” 　　去年7月，酒鬼酒与胖东来推出首款联名产品“酒鬼·自由爱”。该产品面向大众市场，定价200元，综合成本168.26元，毛利率15.87%。新品上市后曾一度热销，线上和线下均出现...

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