美媒吐槽苹果新AirPods Max：六年才更新，加个“2”就代表创新？

凤凰网科技03-23

AirPods Max 2凤凰网科技讯北京时间3月23日，彭博社知名记者马克·古尔曼(Mark Gurman)周日发文，对苹果新款头戴式耳机AirPods Max 2进行了吐槽。他表示，苹果正在模糊营销与真正创新之间的界限。虽然AirPods Max 2名称中包括了代表新一代产品中的“2”，但是升级幅度非常小。古尔曼指出，苹果早就该更新AirPods Max了。目前距离初代AirPods Max...

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Does adding a \"2\" represent innovation?","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"AAPY":0.6,"AAPW":0.6,"AAPB":0.6,"MACW.SI":0.6,"AAPD":0.6,"APLY":0.6,"AAPX":0.6,"AAPL":1.95,"AAPU":0.6},"content_text":"AirPods Max 2凤凰网科技讯 北京时间3月23日，彭博社知名记者马克·古尔曼(Mark Gurman)周日发文，对苹果新款头戴式耳机AirPods Max 2进行了吐槽。他表示，苹果正在模糊营销与真正创新之间的界限。虽然AirPods Max 2名称中包括了代表新一代产品中的“2”，但是升级幅度非常小。古尔曼指出，苹果早就该更新AirPods Max了。目前距离初代AirPods Max发布已经过去近六年时间了，苹果除了更换颜色以及为了满足欧盟监管要求将Lightning 接口改为USB-C之外，几乎没有做出什么改进。但是，苹果在AirPods Max 2上也没有取得太大突破，而且将其称为“AirPods Max 2”，这实际上给该产品设定了一个根本无法达到的预期。从本质上讲，这次更新只是将H1耳机芯片换成了H2。与其说是创新，不如说是为了提升效率。苹果在其他产品线中早已淘汰了H1，仅为了Max而维持H1的供应既昂贵又没有必要，统一采用已在新款AirPods中使用的H2芯片，可以简化生产流程。问题在于H2本身并不新鲜。它推出已有近四年时间，主要提供了AirPods用户多年来已经享受的功能：改进的降噪、更佳音质、自适应音频以及对话感知能力。此外，它还支持一些新功能，如实时翻译和头部手势控制，这些功能在入耳式耳机上更自然，而在笨重的头戴式耳机上效果有限。真正的问题在于在名称中加上“2”。这意味着，苹果将一次维护性更新当作新一代产品来对待。在历史上，这种命名通常意味着硬件有实质性变化。例如，AirPods Pro 3的降噪效果远优于AirPods Pro 2，还增加了心率监测功能。“AirPods Max 2”这一名称本意味着飞跃式进步，但实际上并没有。在苹果，营销与创新之间的界限显然正在变得模糊。就像早前的USB-C更新一样，这次升级更像是为了维持销售，而非真正推动产品进步。售价549美元、利润丰厚的AirPods Max正处于一个尴尬的中间地带：其受欢迎程度不足以支撑大规模投入，但在健身房和TikTok上又随处可见、深深融入流行文化之中，让苹果无法轻易停产。古尔曼指出，真正的第二代产品本应获得更大升级：摒弃广受诟病的Smart Case保护套，减轻重量，并提升电池续航，但这些都没有实现。苹果甚至懒得更新配色，只是含糊其辞地承诺“采用新的高动态范围放大器”，却几乎没有给出任何解释。AirPods Max 2的升级微乎其微，硬件的尺寸和重量完全没有变化。在苹果内部，AirPods Max 2的开发代号甚至与初代及USB-C版本相比都没有改变。这足以说明，这次升级被认为有多么微不足道。(作者/箫雨)更多一手新闻，欢迎下载凤凰新闻客户端订阅凤凰网科技。想看深度报道，请微信搜索“凤凰网科技”。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.42.3","shortVersion":"4.42.3","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2621740708","isCrawlerRequest":true}