苹果(AAPL.US)推动服务业务增长最新举措！拟在地图应用引入广告

智通财经03-24

智通财经APP获悉，苹果(AAPL.US)正准备在其地图应用中引入广告，这是其推动服务业务创造更多收入的更广泛举措之一。据知情人士透露，相关公告最早可能在本月发布。该系统的运作方式将类似于Google Maps中的广告机制，允许零售商和品牌围绕搜索查询竞标广告位。该项目将允许一家餐厅为某个搜索词进行竞价。当用户搜索这类食物时，出价最高者的位置广告将显示在搜索结果顶部。与谷歌(GOOGL.US)类似...

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href=http://www.zhitongcaijing.com/content/detail/1417753.html><strong>智通财经</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>智通财经APP获悉，苹果(AAPL.US)正准备在其地图应用中引入广告，这是其推动服务业务创造更多收入的更广泛举措之一。据知情人士透露，相关公告最早可能在本月发布。该系统的运作方式将类似于Google Maps中的广告机制，允许零售商和品牌围绕搜索查询竞标广告位。该项目将允许一家餐厅为某个搜索词进行竞价。当用户搜索这类食物时，出价最高者的位置广告将显示在搜索结果顶部。与谷歌(GOOGL.US)类似...</p>\n\n<a href=\"http://www.zhitongcaijing.com/content/detail/1417753.html\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"SG9999015986.USD","symbol_name":"LIONGLOBAL DISRUPTIVE INNOVATION \"I\" (USD) 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(AAPL.US) Drives Services Business Growth Latest Move! Introduction of advertising in map applications","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"APLY":0.6,"AAPW":0.6,"AAPD":0.6,"AAPL":1.97,"AAPY":0.6,"AAPX":0.6,"AAPU":0.6,"MACW.SI":0.6,"AAPB":0.6},"content_text":"智通财经APP获悉，苹果(AAPL.US)正准备在其地图应用中引入广告，这是其推动服务业务创造更多收入的更广泛举措之一。据知情人士透露，相关公告最早可能在本月发布。该系统的运作方式将类似于Google Maps中的广告机制，允许零售商和品牌围绕搜索查询竞标广告位。该项目将允许一家餐厅为某个搜索词进行竞价。当用户搜索这类食物时，出价最高者的位置广告将显示在搜索结果顶部。与谷歌(GOOGL.US)类似，Yelp Inc.也在其应用和网站中采用了类似方式。广告收入的增长将增强苹果的服务业务实力。目前该业务每年已为苹果创造超过1000亿美元收入，该业务占公司销售额的比重已超过四分之一，而十年前还不到10%。不过，苹果在服务业务方面也面临挑战，监管机构正在推动其对App Store模式进行调整。此外，该公司与谷歌达成的数十亿美元搜索协议，也因向人工智能(AI)驱动的搜索转型而面临威胁。广告业务增长或有助于抵消其他领域的放缓。根据Emarketer的数据，苹果的广告业务规模仍相对较小，但预计今年将创造约85亿美元收入。此前有报道称，今年广告将进入Apple Maps。苹果广告业务由资深高管Todd Teresi负责，他向服务与健康高级副总裁Eddy Cue汇报。去年，公司已将其广告业务名称从Search Ads更改为Apple Ads，以凸显其不断扩大的雄心。根据苹果的计划，这些广告最早将在今年夏季开始出现在iPhone及其他设备(以及网页端)的Maps应用中。这一举措紧随公司在App Store内新增广告位之后。此外，公司还通过其Major League Soccer订阅套餐，在Apple TV平台上创造广告收入。苹果还一直在努力在其News应用中销售更多广告。此外，这家总部位于加利福尼亚州库比蒂诺的公司近期还对其播客服务进行了调整，使嵌入广告变得更加容易。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.40.0","shortVersion":"4.40.0","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2621203322","isCrawlerRequest":true}