年内涨幅“清零” 金店紧急叫停“一口价”产品涨价

21世纪经济报道03-24

黄金现货价格持续走低，年度涨幅“清零”，这也打乱了黄金一口价产品的报价节奏。　　受国际金价高位回调影响，品牌金饰品价格持续下探。周二，周大福报1346元/克，与昨日相比下跌29元/克;周生生报1350元/克;老凤祥报1345元/克。有市场消息称，震荡下跌的金价打乱了部分品牌的涨价计划，周大福“一口价”产品调价计划已经多次推迟。　　对此，广州地区多家周大福门店表示，调价计划确实是推迟了。但门店称已经...

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href=http://finance.eastmoney.com/a/202603243682761161.html><strong>21世纪经济报道</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>黄金现货价格持续走低，年度涨幅“清零”，这也打乱了黄金一口价产品的报价节奏。　　受国际金价高位回调影响，品牌金饰品价格持续下探。周二，周大福报1346元/克，与昨日相比下跌29元/克;周生生报1350元/克;老凤祥报1345元/克。有市场消息称，震荡下跌的金价打乱了部分品牌的涨价计划，周大福“一口价”产品调价计划已经多次推迟。　　对此，广州地区多家周大福门店表示，调价计划确实是推迟了。但门店称已经...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202603243682761161.html\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"SGOL","symbol_name":"Abrdn Gold ETF 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Year","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"PALL":0.9,"GDXJ":0.9,"SGOL":0.9,"JNUG":0.9,"GDXD":0.9,"GLL":0.9,"DUST":0.9,"AAAU":0.9,"DZZ":0.9,"DGP":0.9,"IAUM":0.9},"content_text":"黄金现货价格持续走低，年度涨幅“清零”，这也打乱了黄金一口价产品的报价节奏。　　受国际金价高位回调影响，品牌金饰品价格持续下探。周二，周大福报1346元/克，与昨日相比下跌29元/克;周生生报1350元/克;老凤祥报1345元/克。有市场消息称，震荡下跌的金价打乱了部分品牌的涨价计划，周大福“一口价”产品调价计划已经多次推迟。　　对此，广州地区多家周大福门店表示，调价计划确实是推迟了。但门店称已经接到了总部调配过来的新价签，还没有更换。有商家以此为促销理由，让顾客赶紧趁着黄金价格走低，在一口价没有调价之前，赶紧出手购买。　　周大福的天猫旗舰店一口价售价的产品，价格今日也没有发生变化，一些联名款今日还有9.2折至9.4折。普通的计重产品今天则有2件9.7折。　　今年以来国内黄金珠宝市场的轮番涨价，先是由周生生“领衔上涨”，随后潮宏基、宝兰、琳朝、君佩、老铺黄金等品牌也先后加入提价大军，涨幅普遍超10%。　　3月9日，君佩珠宝旗下产品都进行了整体的价格调整。君佩珠宝旗下的一只50克重的竹节手镯，3月8日的售价还是97530元，到了3月9日报价直接到了143080元，一夜间暴涨近5万，涨幅超过46%。　　克重越小的黄金饰品，单克价格上涨约明显。8克左右的竹节项链，3月8日当天的价格是15100元，3月9日调整后的价格为23780元，涨幅达到57.5%，调整后按克价接近3000元/克。 9克左右的貔貅手绳则从原来的22125元涨到了29450元，相当于3272元/克；4.6克的牡丹花耳钉也从原来的8850元涨到了13390元。　　君佩只是这波金银珠宝首饰涨价潮中的一个缩影。2026年刚刚开年，不少黄金品牌相继调价，一口价产品成为本轮调价的重点。周生生在1月率先提价，涨幅约5%至15%；潮宏基紧随其后，整体涨幅10%至20%。与此同时，古法黄金品牌琳朝珠宝和宝兰也已分别于1月底和2月初完成调价。　　2月28日，老铺黄金启动年内首轮提价，提价幅度20%至30%。在其正式提价前，该品牌天猫旗舰店多款产品被爆抢。2月26日，叠加老铺黄金天猫旗舰店开启的“每满1000减100”活动，开售仅1秒，成交额冲破3亿元，全天成交额超10亿。售价62.75万元的金碗、56.09万元的金葫芦、30万的金蟾、46.91万元的金如意等收藏级单品，在10分钟内售罄。　　作为黄金首饰中的“爱马仕”，老铺黄金是这波黄金上涨潮中的最大受益者之一，由于金价不断刷新历史新高，市场对金饰的需求明显增加，金饰不仅成为装饰品，更是保值的投资品， 每波提价之前，老铺黄金的门前必定车水马龙。　　据悉老铺黄金全国50家左右的门店，都开在北京SKP、上海恒隆、深圳万象城、广州太古汇等高端商圈，没有向下沉市场扩张，由于老铺黄金目前开铺速度加快，这一数据今年还会有所增长。去年上半年，老铺黄金创收123亿元，暴增2.5倍；其中一口价产品的高毛利，赚钱效应惊人，半年净利22.6亿元。（文章来源：21世纪经济报道）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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