阿里海外上线电商Agent：AI开始帮忙开店做生意了

华尔街见闻03-24

作者 | 黄昱走过大模型技术的底层算力与参数竞逐，全球科技巨头的战火正势不可挡地向AI原生应用层蔓延。当前，以7 x 24小时自主完成复杂任务为特点的“龙虾”（OpenClaw）在全球范围内引发狂热，并彻底推开了AI Agent的商业化大门。在各大科技公司纷纷推出通用办公辅助等泛化Agent之际，电商领域的巨头也迅速下场，直指商业变现的核心腹地。今天凌晨，作为阿里旗下聚焦海外电商的业务集团...

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Agent现在能够穿越全球贸易的复杂过程，处理从询价、谈判到跨境支付的全流程。 \n接近阿里国际人士对华尔街见闻指出，Accio Work能帮海外中小商家经营生意的同时，更深层次是希望能极大激发本身电商基础薄弱的海外用户的创业热情，同时进一步放大对中国商品的采购需求。\n在全球贸易大变局与技术革命交汇的十字路口，推出Accio Work的背后是阿里国际在当前全球贸易不确定性中，寻找确定性增长的AI战略布局。\n经历了前些年的低价厮杀与托管模式混战后，跨境电商行业风云变幻，单纯的“低价出口”已非长久之计，商家必须要向“品牌化”和“高附加值”转型。\n洞察到这一点的阿里国际从2023年开始加大AI布局，为平台商家赋能。\n据华尔街见闻了解，目前，阿里国际的AI聚焦于应用层，在阿里集团的整体AI版图之下形成了两大核心方向：一是，探索AI原生应用，进一步拓展商业与技术创新的边界；二是利用AI对现有跨境电商业务进行全链路转型升级，例如推出覆盖发品、接待、营销、合规四大环节的“AI生意助手”。 \n在AI原生应用方面，2024年，阿里国际在海外推出了首个AI原生应用Accio，从B2B电商的搜索入口切入。据悉，截至目前，Accio的企业用户数已超1000万。到如今，Accio进一步升级推出Accio 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