京东正式推出欧洲线上零售品牌Joybuy，“211”物流速度引入30余座主要城市

财经涂鸦03-17

公司情报专家《财经涂鸦》获悉，3月16日，京东集团宣布，正式在欧洲推出全新线上零售品牌Joybuy，将深耕英国、德国、荷兰、法国、比利时和卢森堡市场，进一步拓展其在欧洲市场的零售与物流供应链布局。依托京东超级供应链和本地化运营体系，Joybuy与全球优质品牌合作，以有竞争力的价格提供覆盖电子产品、家用电器、家居生活、美妆个护、食品饮料等全品类商品。通过自营模式，J苹果、三星、索尼、德龙、博朗、...

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Shop”店中店模式为品牌打造专区，让消费者第一时间了解品牌故事、掌握新品动态。不仅如此，Joybuy正成为优质中国品牌拓展欧洲市场的重要渠道，依托本地化运营与供应链优势，为中国企业高效连接欧洲消费者提供可靠路径。在英国，Joybuy已与贵州茅台达成战略合作，成为茅台英国出口全系列产品线上零售商。此外，大疆、Insta360、小米、荣耀、TCL、海信、美的、海尔等众多科技品牌深受当地消费者喜爱，智能手机、4K电视、超薄冰箱、3D打印机、智能配件等在各国热销；宇树科技的人形机器人和机器狗已在Joybuy销售超百台；海底捞、良品铺子、卫龙、螺蛳粉、麻辣烫等品牌和商品为当地华人及欧洲消费者提供丰富的中国传统食材与特色商品选择。凭借京东物流在欧洲构建起的自建物流网络，快递服务JoyExpress将京东“211”速度复制到欧洲市场。目前，Joybuy的“211”服务已覆盖英国伦敦、伯明翰，法国巴黎，德国科隆、杜塞尔多夫，以及荷兰阿姆斯特丹、鹿特丹等30余个主要城市，超4000万人可以享受“上午下单，下午收货”的极速购物体验。截至目前，京东物流已为Joybuy在欧洲运营超60个仓库和快递站点。其中，在英国米尔顿凯恩斯的首个海外智狼仓，部署了近200台物流自动化设备，通过“货到人”模式实现拣货及出库效率约4倍的提升。伴随Joybuy的快速发展，京东还将进一步扩大供应链物流基础设施规模，并投用更多前沿物流科技产品，推动整体供应链降本增效。值得一提的是，Joybuy还提供大家电送装一体服务, 从配送、安装、旧机拆卸到废旧设备回收，均可在一次上门服务中完成。会员计划JoyPlus为用户提供无限次免运费及会员专享价，购物还将自动累积Joybuy Points积分。据统计，Joybuy各国站点在消费者评价网站Trustpilot上的评分均超过4.5分。国际化是京东的重要和长期战略。未来，Joybuy将充分发挥京东在电商零售、物流供应链和技术等方面的独特优势，以技术驱动运营效率和用户体验的不断提升。\n\n\n海量资讯、精准解读，尽在新浪财经APP","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"corporation","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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