张懿宸谈麦当劳中国数字化奇迹：近三年年均新开千店，外卖占比从12%跃至48%

睿见Economy03-17

专题：2026亚布力论坛年会　　2026亚布力论坛年会于3月17日-19日在黑龙江亚布力举办。中信资本控股有限公司董事长兼首席执行官张懿宸出席并演讲。　　作为麦当劳中国的董事会主席，张懿宸介绍了其数字化的发展。他提到，在2017年接手麦当劳中国后，近三年平均每年新开1000家店，这个速度是麦当劳历史上从来没有过的。门店数目从2200家，到现在大概7900多家，接近8000家。此外，麦当劳外卖...

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href=https://finance.sina.com.cn/hy/hyjz/2026-03-17/doc-inhrikrh1919976.shtml><strong>睿见Economy</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>专题：2026亚布力论坛年会\n　　2026亚布力论坛年会于3月17日-19日在黑龙江亚布力举办。中信资本控股有限公司董事长兼首席执行官张懿宸出席并演讲。\n\n　　作为麦当劳中国的董事会主席，张懿宸介绍了其数字化的发展。他提到，在2017年接手麦当劳中国后，近三年平均每年新开1000家店，这个速度是麦当劳历史上从来没有过的。门店数目从2200家，到现在大概7900多家，接近8000家。此外，麦当劳外卖...</p>\n\n<a href=\"https://finance.sina.com.cn/hy/hyjz/2026-03-17/doc-inhrikrh1919976.shtml\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"IE00BJJMRX11.SGD","symbol_name":"Janus Henderson Balanced A Acc 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48%","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"MCD":1.5},"content_text":"专题：2026亚布力论坛年会\n　　2026亚布力论坛年会于3月17日-19日在黑龙江亚布力举办。中信资本控股有限公司董事长兼首席执行官张懿宸出席并演讲。\n\n　　作为麦当劳中国的董事会主席，张懿宸介绍了其数字化的发展。他提到，在2017年接手麦当劳中国后，近三年平均每年新开1000家店，这个速度是麦当劳历史上从来没有过的。门店数目从2200家，到现在大概7900多家，接近8000家。此外，麦当劳外卖业务2017年占比是12%，去年第四季度增长至48%，“数字远远超出想象”。\n　　他解释到，这其中最主要的事情是数字化，目前数字化订单已经达到97%。在2017年接手后，第一件事就是推出麦当劳APP，目前会员数量已经接近4亿。\n　　“这个改变完全得益于中国数字化的生态，美国人根本不理解。在美国麦当劳市场营销主要还是靠广告，无论是电视广告、平面广告还是互联网广告，但是在中国，更多的营销是针对会员的，更精准。”\n\n　　此外，张懿宸提到，不仅整个公司层面的决策大量运用AI，同时，在餐厅经理层面，他手里拿的手机都有AI辅助工具。比如美国餐厅经理花时间最多的是排班、盘点库存，这些餐厅经理都用AI完全数字化了，包括餐厅的高峰期，要提前多长时间要开始炸鸡，都是通过AI提前计算出来。\n　　“去年九月份麦当劳总部CEO来看了之后说，我们想做的事情，你们已经全做完了。”\n　　最后，张懿宸感慨到，麦当劳中国抓住了中国高速发展的机遇，同时也是中国互联网整体生态的机遇，把一个传统的餐饮公司变成了一个数据公司，变成了一个AI的应用公司。\n　　新浪声明：所有会议实录均为现场速记整理，未经演讲者审阅，新浪网登载此文出于传递更多信息之目的，并不意味着赞同其观点或证实其描述。\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：李昂","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"dataReport","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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