（走进中国乡村）秦巴腹地油菜花海铺就乡村振兴黄金赛道

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中新社陕西汉中3月18日电题：秦巴腹地油菜花海铺就乡村振兴黄金赛道作者李一璠党田野“早就听闻汉中油菜花是秦巴山水间的‘宝藏春景’，今日一见果然名不虚传。明天打算和家人一起乘坐直升机，换个角度在空中欣赏花海美景。”四川广元游客张元霞18日说。3月18日，游人在陕西省汉中市油菜花田旁赏花拍照。李一璠摄三月，陕西汉中百万亩油菜花次第绽放，朱鹮翩跹掠过，高铁穿梭其间。这抹金色，不仅是春日里动人的...

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摄三月，陕西汉中百万亩油菜花次第绽放，朱鹮翩跹掠过，高铁穿梭其间。这抹金色，不仅是春日里动人的景致，更是激活当地乡村振兴的“金色引擎”。2026最美油菜花海汉中旅游文化节当日启幕。历经十七年深耕，该节庆活动已从单一赏花活动升级为展示城市形象、推动产业融合、拓宽乡村增收渠道的核心载体。汉调桄桄、陕南民歌等系列展演在花田间轮番上演。“家中长辈种了几十年油菜，以前靠卖菜籽挣些辛苦钱，现在农文旅融合发展，家乡面貌焕然一新。”陕西省汉中市汉台区皇塘村返乡创业青年杨娜说，“我在家门口开了家陕南特色餐厅，个人收入比以前翻了两倍。油菜花开时，食客络绎不绝，附近乡亲前来帮厨，增收不少。”3月18日，陕西省汉中市绘画爱好者在彩色油菜花田旁写生。 李一璠 摄随着油菜花海IP持续做强，越来越多当地民众吃上“旅游饭”，通过开办农家乐、咖啡厅、特色民宿，售卖特色农产品，提供观光服务等方式，实现家门口就业增收。金色花海变成“致富花海”，激活秦巴腹地乡村的内生动力。在主会场汉台区，汉仪迎宾、三国潮集等沉浸式业态亮点纷呈，仅皇塘村一地日均接待游客达万余人次，依托花海经济创造大量家门口就业岗位，拉动餐饮、住宿、零售等相关产业发展。“汉台区推出50项主题活动及多条精品观花线路，通过消费券发放等措施，构建‘赏花引流、消费承接、产业转化’发展格局，持续激发消费活力。”汉中市汉台区商务局局长赵力向中新社表示，预计今年活动期间，住宿、餐饮等文旅核心消费同比增长12%至17%，重点商圈客流量有望翻番。与国内其他油菜花景观相比，汉中花海的独特之处在于深度融合秦巴山水肌理与汉风文脉，形成“山水+花海+人文”的独有格局。3月18日，陕西汉中的油菜花海与秦岭山色交相辉映。 李一璠 摄今年，汉中市深化花海资源开发，串联多区县打造251公里油菜花海旅游廊道、15条精品观花线路及8条特色研学线路，将花海与汉风古韵、秦岭生态、文脉传承深度绑定；同时，推出多样智慧文旅产品，让生态资源转化为可触摸、可体验、可消费的文旅价值。当地联动文化展演、招商引资、消费促进等多个领域，丰富游客体验，搭建企业合作平台，推动资金、技术、人才等要素向乡村集聚，助力建成千亿级文旅产业集群。如今，秦巴山间的百万亩油菜花已成为生态保护与经济发展双赢的重要载体。从单一农作物到多元经济增长点，从零散景观到成熟产业IP，花海“流金”，持续铺就乡村振兴的黄金赛道。(完)\n\n\n海量资讯、精准解读，尽在新浪财经APP","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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