阿里财报：淘宝闪购同比增长56%，推动活跃买家和88VIP均实现双位数增长

新浪科技03-19

新浪科技讯 3月19日晚间消息，阿里巴巴集团发布2025年12月季度财报。财报显示，本季度，包含淘宝闪购在内的即时零售收入同比增长56%，推动淘宝App活跃买家及88VIP用户均实现双位数增长。　　财报显示，阿里电商集团通过对淘宝闪购和用户权益持续投资，正不断满足用户多元化消费场景，提升用户对淘宝App粘性。同时，通过扶持优质商家，以多元化供给满足88VIP等核心用户需求，提升88VIP留存。...

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3月19日晚间消息，阿里巴巴集团发布2025年12月季度财报。财报显示，本季度，包含淘宝闪购在内的即时零售收入同比增长56%，推动淘宝App活跃买家及88VIP用户均实现双位数增长。\n　　财报显示，阿里电商集团通过对淘宝闪购和用户权益持续投资，正不断满足用户多元化消费场景，提升用户对淘宝App粘性。同时，通过扶持优质商家，以多元化供给满足88VIP等核心用户需求，提升88VIP留存。目前，88VIP用户数已接近6000万。\n　　中国电商集团在对即时零售、用户体验、AI科技等保持高投入下，实现经调整EBITA为346.13亿元。相比上季度，即时零售业务在持续扩大市场份额同时，亏损显著收窄。\n　　财报显示，即时零售业务不断提升运营效率，并加大拓展高笔单价餐饮和非餐品类。在用户心智持续提升的同时，即时零售业务得益于履约物流效率的提升、订单结构优化及高客户留存率，其单位经济效益（UE）和笔单价持续环比改善。\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：宋雅芳","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; 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