爱奇艺龚宇：AI推动平台去中心化转型与制作方的合作将以分账为主

智通财经03-17

近日，爱奇艺创始人、CEO龚宇出席第二届中国电视剧制作产业大会，以“影视行业的春天”为主题发表演讲。龚宇就AI给影视产业带来的变革和机遇、影视平台的去中心化转型与加强公共服务、平台与创作者的合作模式等话题，分享了洞察与思考。以下为龚宇演讲要点：※ AI必定引发产业发生颠覆式变化：成本降低、创作者增加、作品数量增加AI科技创新必定引发新的改变，可以总结为“一一二定律”。首先，单位内容成本降低一个...

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\"A\" (USD) INC"},"translate_title":"iQiyi Gong Yu: AI promotes the decentralized transformation of the platform and the cooperation with producers will be based on account splitting","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89888":0.6,"IQ":1.91},"content_text":"近日，爱奇艺创始人、CEO龚宇出席第二届中国电视剧制作产业大会，以“影视行业的春天”为主题发表演讲。龚宇就AI给影视产业带来的变革和机遇、影视平台的去中心化转型与加强公共服务、平台与创作者的合作模式等话题，分享了洞察与思考。以下为龚宇演讲要点：※ AI必定引发产业发生颠覆式变化：成本降低、创作者增加、作品数量增加AI科技创新必定引发新的改变，可以总结为“一一二定律”。首先，单位内容成本降低一个数量级。无论是1分钟、1集还是1部，成本都会降到原来的十分之一、十五分之一、二十分之一、甚至三十分之一。第二，创作者数量至少会增加一个数量级。相较此前，创作者会增加10倍、15倍、20倍。第三，作品数量至少增加两个数量级。AI科技创新将推动作品数量增加100倍、300倍、500倍。基于此，产业必然会发生颠覆性变化，创作者会大量涌入，也一定会产生更多的作品数量，随之而来的是观众的注意力会暴增，产业会真的迎来春天。※ 构建创作者和用户社区：影视平台去中心化转型的四大变化去中心化趋势下，会有四个重要变化：第一，创作者及其公司的品牌和版权会更加突出，版权也将牢牢掌握在创作者和其所在公司手中。第二，创作者会拥有更多私域流量，观众会盯住创作者的内容、品牌和个人，相互建立起信任关系。第三，创作者和用户之间会有更加直接的互动。以往评论、弹幕中对品牌的评价，未来都会直接面向创作者，而平台只会作为连接双方的一个载体。第四，内容决策会逐渐从平台（TO B）转向消费者（TO C），这是一个过渡过程，不会一刀切，而是逐步推进。※ 平台全面提升公共服务性，覆盖内容生产、运营、分发、货币化全产业链第一，制作专业的影视创作智能体。智能体可以承接完整的任务——你告诉它指令和过往的经验教训，它可以自主地工作并给出阶段性结果。目前，爱奇艺正在内测智能体：纳逗Pro。它的核心是为专业影视创作提供便利。虽然现在还不能用智能体完成一部剧的全部制作，但可以将制作环节拆解，让智能体完成其中一个又一个环节的任务，这也是大模型最大的价值所在。第二，打造强大的创作运营平台，比如爱奇艺的“爱奇艺号”。未来，从内容发布、流量监控、收入统计、到受众画像分析、提供创作建议等工作，都将由智能体代替人工操作，大幅提升创作和运营效率。除此之外，平台还会继续承担媒体运营、内容分发等服务职责，如协助创作者选择、购买IP，提供IP、资金和剧本评估等服务支持；依托播放器完成内容分发“硬服务”，让用户在数亿设备上便捷观看；做好宣传、运营等“软服务”；此外，将会员费、广告费、乐园在内的衍生品等各类收入，公平、合理地分配给内容创作者，这是平台的责任。※ AI内容制作：先从中短剧集落地，再挑战电影、剧集、综艺AI会先从网络故事片、中剧、短剧集和动漫入手。这些领域技术难度较小，这也和电视剧司今年重点推广的方向高度吻合。之后AI再逐步攻克传统的真人院线电影、剧集和综艺内容。这些是当前影视行业的核心价值，也是IP的最大载体。※ 平台与制作方的合作方式将逐渐向分账模式迁徙平台和制作方的合作方式将逐渐向分账模式迁移，分账模式将成为主导。纯分账的内容数量占比会越来越高，其次是纯分账+平台小比例投资（比如投资算力、IP），再其次是数量较少的平台保底+分账模式，最后是平台自制内容。未来平台自制的占比会越来越低，这种去中心化的交易趋势是必然的。 最后，龚宇对此次演讲要点进行了总结：第一，AI引发影视内容极大丰富，但是最大的资产还是IP。第二，媒体平台的去中心化转型，提供公共性服务。第三，今天AI影视制作的核心品类还是影剧漫综，仍然是影视行业的寄托。第四，制作方、平台方的合作方式向分账模式迁移，成为主导的方式。最后，回归创意本质，即创意和艺术。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"corporation","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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爱奇艺龚宇：AI推动平台去中心化转型 与制作方的合作将以分账为主

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爱奇艺龚宇：AI推动平台去中心化转型与制作方的合作将以分账为主