三七互娱：公司已有约50%的广告投放由AI系统进行智能化决策与辅助执行

证券日报 03-18

证券日报网讯 3月18日，三七互娱（维权）在互动平台回答投资者提问时表示，在广告投放方面，公司已有约50%的广告投放由AI系统进行智能化决策与辅助执行，提升整体投放效率。公司将持续结合产品生命周期特点，科学管理市场营销策略，对相关游戏的流量投放进行精细管理，并持续推进AI技术与业务场景的融合与应用，优化投放策略和资源配置，持续优化运营效率和成本管控能力。（文章来源：证券日报）海量资讯、精准...

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