小镇上的“跨市”外卖员见证小镇商业的蓬勃发展

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（来源：扬州网）转自：扬州网靖艾花在取餐。朱轩卿摄4公里，可能是孩子从家到学校的距离，也可能是家长每天奔波的路程，更可能是外卖员每日的配送半径。4公里，说长不长，说短不短，却承载了许多人生活日常。在广陵区沙头镇，有一段特殊的“4公里”：它是一位外卖员每日的配送半径，却是一段“跨市”旅程。从扬州到镇江，4公里的旅程，却见证了一座小镇商业的蓬勃发展。跨市配送长江边也能点到品牌咖啡清晨8点半，广陵区...

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摄4公里，可能是孩子从家到学校的距离，也可能是家长每天奔波的路程，更可能是外卖员每日的配送半径。4公里，说长不长，说短不短，却承载了许多人生活日常。在广陵区沙头镇，有一段特殊的“4公里”：它是一位外卖员每日的配送半径，却是一段“跨市”旅程。从扬州到镇江，4公里的旅程，却见证了一座小镇商业的蓬勃发展。跨市配送长江边也能点到品牌咖啡清晨8点半，广陵区沙头镇瑞幸咖啡店门口，35岁的外卖员靖艾花的手机上，不停跳出订单。拎起热腾腾的咖啡，靖艾花骑上电动车，赶往4公里外的新民洲。4公里的新民洲，隶属于镇江市京口区。从扬州市广陵区沙头镇，骑行到镇江市京口区新民洲，这是一段“跨市”的配送旅程。把热腾腾的咖啡交到客户手中，靖艾花戴上头盔，又开始了下一段配送旅程。从沙头镇到新民洲，4公里的“跨市”配送，靖艾花已记不清每天要跑多少趟了。“自从我们镇上开了瑞幸咖啡后，来自新民洲的订单量暴增。”靖艾花说，新民洲虽隶属镇江，但与镇江主城区隔着长江，当地人从镇江主城区点咖啡显然不现实。沙头镇瑞幸咖啡开业后，长江边也能喝到热腾腾的咖啡了。从无到有源于小镇商业日渐繁荣1991年出生的靖艾花，自从嫁到沙头镇后，就一直和丈夫生活在镇上。几年前她曾在市经开区八里镇一家美资企业上班。后来，公司战略调整，靖艾花不得不重新选择。“经朋友介绍，加入了美团。”靖艾花回忆，那是2023年春，美团刚入驻沙头不久。在此之前，镇上没有专职的外卖员。“美团入驻沙头镇之前，镇上也有餐馆老板在美团上接单，接到单后，老板自己配送，非常耽误事。”靖艾花说，小餐饮店的老板身兼数职，既是厨师，又是服务员。“老板自己配送，就没法营业了。”美团进驻，镇上首次有了专职外卖员。外卖的兴起，则始于瑞幸咖啡进驻之后。2025年8月，瑞幸咖啡进驻沙头镇。凭借“秋天第一杯奶茶”的热潮，瑞幸咖啡高峰时曾卖出一天600单的辉煌“战绩”。靖艾花也从美团跳槽至瑞幸，成为瑞幸咖啡专职的配送员。靖艾花至今还记得，配送600单的那天，从早上7点干到了晚上10点，一刻也没歇过。瑞幸咖啡的爆火，也纷纷引来了其他品牌的进驻。古茗、蜜雪冰城等知名品牌，纷纷入驻沙头镇。闲暇之余，靖艾花也在兼职配送古茗，收入相较几年前在工厂上班上涨了约三成。商业下沉重塑乡镇居民的消费习惯如今，靖艾花每天的行程接近300公里。为了不耽误时间，今年年初，她投入6000元对电动车进行“升级”，更换了一块锂电池，充满一次可以行驶300公里，“这样一天充一次电就行了。”每天奔波在送餐路上，让靖艾花对这座滨江小镇有了更深刻的理解：“镇上年轻人变多了，每天点咖啡的客户，不是工厂里的上班族，就是市场里的小老板。”她说，联谊、亚联两大市场落户沙头，给她带来了可观的客户群。瑞幸咖啡、古茗、蜜雪冰城的进驻，也在重塑着小镇人们的消费习惯。“以前人们喝杯咖啡要去趟城里。现在不同了，动动手指头，咖啡送上门。”靖艾花说，即使在淡季，她每天也要送出200单以上，小镇的消费需求得到了充分释放。其实，不止是沙头镇，同位于北洲的李典、头桥两镇，也在吸引商业业态的下沉。李典镇率先引入中影星悦汇影城，随后在今年年初，肯德基、必胜客“双子星”餐厅落户头桥镇，为这座小镇带来了全新的消费体验。“商业业态下沉乡镇市场，是市场竞争的必然结果。”业内人士表示，知名品牌下沉乡镇市场，一方面填补了商业空白，另一方面也促进了当地经济发展，重塑着当地人的消费习惯。通讯员 沙萱 记者 朱轩卿责任编辑：刘燕\n\n\n海量资讯、精准解读，尽在新浪财经APP","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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小镇上的“跨市”外卖员 见证小镇商业的蓬勃发展

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小镇上的“跨市”外卖员见证小镇商业的蓬勃发展