苹果谷歌均下调应用商店佣金率，聚焦游戏ETF（159869）低位布局窗口

每经ETF风向标03-13

消息面上，3月13日，苹果公司宣布自2026年3月15日起，适用于中国内地AppStore的iOS及iPadOS佣金率将进行调整。Apple App内购买及付费App的标准佣金率将由目前的30%改为25%。值得注意的是，此前谷歌宣布，Google Play商店进行系统性改革，将应用内购买(IAP)的标准服务费从沿用近二十年的30%下调至20%。中金公司认为，从短期来看，由于新规下抽成比例下降，海外...

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