拼多多“千亿扶持”全面升级“2026多多好特产”，助力农产品供应链提质增效

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近日，拼多多宣布正式升级“2026多多好特产”专项，依托“千亿扶持”重点加大对农产品供应链投入，推动农特产业全产业开发和升级，带动农产区农民增收增利，进一步推动农特产业实现长效发展。　　2025年4月，拼多多“千亿扶持”启动“2025多多好特产”，加码水果蔬菜、海鲜水产、特色风味等农特产扶持。过去一年，拼多多专项团队深入数百个农产区的田间地头，与当地农牧产业深入融合，积极探索农货上行新模式，助力...

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chain","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"KPDD":0.6,"PDD":1.97,"PDDL":0.6},"content_text":"近日，拼多多宣布正式升级“2026多多好特产”专项，依托“千亿扶持”重点加大对农产品供应链投入，推动农特产业全产业开发和升级，带动农产区农民增收增利，进一步推动农特产业实现长效发展。　　2025年4月，拼多多“千亿扶持”启动“2025多多好特产”，加码水果蔬菜、海鲜水产、特色风味等农特产扶持。过去一年，拼多多专项团队深入数百个农产区的田间地头，与当地农牧产业深入融合，积极探索农货上行新模式，助力产业附加值提升。　　据悉，本次“2026多多好特产”升级着眼于农业全产业赋能，平台将从农货扶持向冷链物流优化、精深加工拓展、生态打造等产业链上下游延伸。“在过去一年的实践中，我们发现部分农产地存在产品单一、上行效率低、有品质无品牌等发展瓶颈，我们希望借助‘2026多多好特产’的升级和加码投入，推动农货供应链提质增效，助力农产区实现品质农业、品牌农业的高质量转型。”“2026多多好特产”专项负责人表示。　　随着“2026多多好特产”的正式启动，拼多多将开启新一轮专项行动，首批将走进贵州铜仁、山东青岛、广西南宁等地，从农货上行提质、特色产品拓展、品牌打造等方面开展定制培训和资源对接，助力农业价值链提升。　　加码农货供应链，有商家销量涨幅近20%　　近年来，一种来自亚热带的水果成了初春顶流，因其形似佛教中释迦牟尼的头型，故被称为“释迦果”，由于果肉洁白绵密，更有着“果树上的冰淇淋”之称。“释迦果在两广和福建地区很常见，但由于难以保存等特点，传统销售方式很难让它走得更远。”来自广西玉林博白县的新农人朱志远表示。　　2020年，朱志远尝试将释迦果搬至拼多多，出乎他意料的是，在平台扶持下，销量增长迅速，到了2021年，店内订单量甚至翻倍增长，收获了江浙沪、京津冀等地区的诸多回头客，这让朱志远对长期耕耘精品果有了信心。　　去年的释迦果花期，在“2025多多好特产”专项小组的建议下，朱志远便联合当地农户优化种植培育，全流程把控释迦果品质。“我们不发冷库果，每一批都必须是当季新果，同时，释迦果容易引幻虫，因此从源头端把控品质非常重要”，据朱志远介绍，通过花期防护、果期套袋、机器测糖分拣、人工进一步筛检等，在今年的销售期，店内释迦果再度爆火，日均销量超5000单。　　据“2026多多好特产”专项负责人介绍，供应链提质增效是今年专项的重点投入方向，拼多多将深入全国各大农产区，从农产品标准化、加工包装、仓储运输等着手，全面提升平台农货供应链的质量和韧性。　　刘令辉所在的品牌“鲜驰”覆盖生鲜多品类，既有青岛大虾、带鱼、三文鱼等海鲜水产，也有如羊小腿、肥牛片等肉类，还有如烤制大虾、虾饼等深加工产品，今年年初，在“2026多多好特产”专项小组的建议下，刘令辉便开始优化仓配规划。　　“以往我们大部分产品均是全国各仓库配仓，如今依托平台数据，我们尝试根据不同的地区偏好配货，大幅提升了仓库运转效率。”刘令辉表示。　　此外，借助拼多多大数据赋能，刘令辉优化仓配规划和路径的举措，也让店铺的履约时效大幅缩短。“比如山东消费者下单，以往系统都默认山东仓发货，但事实上部分山东地区与天津仓更近，物流更方便，优化配仓规划后，我们的送达时间明显提前，在仓库周边地区基本实现了次日送达。”刘令辉表示，配送时效的缩短带动店铺订单增幅近20%，借助仓储布局，其次日达范围基本覆盖京津冀、江浙沪、苏豫皖、山东、广东、黑龙江等主要销售地区。　　据“2026多多好特产”专项负责人介绍，为提升农特产的消费体验，“2026多多好特产”将整合优势资源，优化土特产储存、运输规划，全面提升履约时效。“在优化仓储物流的过程中，我们将为商家提供兜底政策，只要商家按规则发货，如在仓配优化期出现无法按时送达的订单，将由平台向消费者赔付”。　　新一轮专项行动即将开启，多举措推动土特产升级　　在过去一年，“多多好特产”已深入山东莱阳、云南普洱、海南万宁、浙江舟山、四川成都、宁夏银川、辽宁大连等数百个农产区，挖掘地区特产优势，从初级农产品标准化、深加工产品开拓等方面，全方位助力农产业附加值提升。　　“2026多多好特产”专项负责人表示，结合过去一年推动农货上行的探索，今年，锚定土特产升级的大方向，在农货供应链提质增效外，“2026多多好特产”还将从产业延伸、品牌打造等方面赋能农业全产业链，全面推动农产区一二三产业融合发展。　　在产业延伸方面，“多多好特产”将借助平台大数据，及时捕捉和预判新消费趋势和热点，开拓农产品销售形式，推动初级农产品向初加工、深加工产品拓展，助力产业附加值提升。　　“即使是消费者最熟悉的苹果，也有无限可能，例如近期苹果水风靡全网，平台联合商家推出苹果干、苹果花茶饮等产品，便深受消费者喜爱。我们希望通过丰富农产品销售形式，全面拓宽农产品销路，让土特产讲出新故事。”“2026多多好特产”专项负责人表示。　　在品牌打造方面，拼多多将借助爆品打造、场景营销等方式，助力品质商家扩大声量，并借助百亿补贴、黑标、精选生鲜等平台优质资源，为商家规划品牌进阶路径，助力农产带打造标杆品牌。　　“新一轮的农产区调研即将开启，我们将不断探索农产品上行的新模式、新经验，在助力土特产出圈的同时，推动土特产一二三产融合发展，带动产区农民共享产业增值红利。”“2026多多好特产”专项负责人表示。（文章来源：中国新闻网）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"corporation","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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