爱奇艺龚宇出席电视剧制作产业大会：AI引发颠覆式变革影视行业迎来春天

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3月13日，第二届中国电视剧制作产业大会在深圳开幕，中国电视剧制作产业协会常务副会长、爱奇艺创始人、CEO龚宇出席活动，并以“影视行业的春天”为主题发表演讲。他表示，AI科技创新正为影视产业带来前所未有的变革和机遇，推动影视平台向去中心化转型，聚焦更具IP价值的头部内容制作，并构建创作者与用户社区，加强平台的公共服务性。龚宇强调，尽管AI技术深刻改变着内容制作，但IP仍是行业最大的资产，创意与艺术...

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Spring","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89888":0.6,"IQ":1.91},"content_text":"3月13日，第二届中国电视剧制作产业大会在深圳开幕，中国电视剧制作产业协会常务副会长、爱奇艺创始人、CEO龚宇出席活动，并以“影视行业的春天”为主题发表演讲。他表示，AI科技创新正为影视产业带来前所未有的变革和机遇，推动影视平台向去中心化转型，聚焦更具IP价值的头部内容制作，并构建创作者与用户社区，加强平台的公共服务性。龚宇强调，尽管AI技术深刻改变着内容制作，但IP仍是行业最大的资产，创意与艺术始终是影视创作的本质。在AI技术所带来的发展机遇中，影视行业也将迎来全新发展的春天。　　AI科技创新正在从根本上改变行业长期存在的成本高、制作周期长等痛点，极大丰富影视内容供给，为影视行业带来变革。龚宇认为，AI的深度应用必将推动影视行业复现“一一二定律”：单位内容制作成本降低一个数量级，创作者数量至少增加一个数量级，作品数量至少增加二个数量级，行业格局必然会发生颠覆式变化。面对这一变化，他指出，影视平台将向非中心化社交媒体转型，聚焦高IP价值的头部内容制作，同时构建创作者和用户社区，通过优化内容生产与运营模式，更好地服务创作者与观众。　　龚宇进一步阐释了影视平台如何在内容生产、运营、分发、货币化的全产业链条下提升公共服务性。一是提供制作智能体和创作者运营平台，助力创作者进行更加便利的专业内容生产与运营；二是协助创作者进行IP采买，提供资金扶持以及剧本评估等中台服务；三是通过提供视频观看“硬服务”与宣发运营等“软服务”，帮助创作者的内容触达更广泛人群 ；四是通过会员、广告、衍生品等多元货币化方式，帮助创作者实现更公平合理的收益分配。　　以爱奇艺为例，AI智能体平台“纳逗Pro”将全球领先的基座模型与爱奇艺在专业内容制作领域的深厚经验相结合，从脚本评估到最终生成，全面优化制作流程。目前，纳逗Pro已在电影、剧集、动画等各类专业内容领域，为内部团队及核心合作伙伴提供支持，很快将公开推向市场。爱奇艺创作者运营平台“爱奇艺号”则为创作者搭建了更便捷的支持系统，全面优化内容运营和收入结算等全流程服务。　　在新的平台生态下，平台与创作者、制作方的合作方式也将随之发生变化。创作者将拥有更多内容品牌和版权，更全面地掌握私域流量，与用户形成更直接的互动，创作者的收入模式也将从传统的To B模式逐渐转向由消费者来决策的To C模式。同时，制作方与平台的合作模式将逐步转型，从传统的平台自制内容向纯分账模式迁徙，未来纯分账内容的数量将占据绝对优势，平台自制内容占比将逐渐减少。　　当前，AI技术正在快速颠覆网络故事片、中剧、短剧集、动漫等品类，已进入快速落地阶段，而院线电影、头部剧集、综艺，是影视行业核心内容大本营与IP主要载体，将是AI技术最后攻克的制高点。龚宇总结，影视平台在把握机遇的同时，也应当回归内容本质，坚守创意与艺术。爱奇艺欢迎更多优秀的创作者加盟，携手联合创作，共同拥抱行业的新春天。（文章来源：新华网）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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爱奇艺龚宇出席电视剧制作产业大会：AI引发颠覆式变革 影视行业迎来春天

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爱奇艺龚宇出席电视剧制作产业大会：AI引发颠覆式变革影视行业迎来春天