人工智能立法将加快进程；“苹果税”下调5%|合规周报

21世纪经济报道03-16

21世纪经济报道记者王俊　　每周，“合规周报”会盘点上一周国内外人工智能、互联网平台治理、科技竞争上值得关注的动态。　　上周，我们重点关注中国“苹果税”下调，从现行的30%降至25%；315晚会GEO乱象被曝光；美国加州联邦法院批准了亚马逊的禁令，禁止Perplexity 的 AI 智能体继续访问亚马逊网站；司法部称将加快研究推进人工智能和低空经济等领域的立法。　　AI立法进程加快　　AI立法有...

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智能体继续访问亚马逊网站；司法部称将加快研究推进人工智能和低空经济等领域的立法。　　AI立法进程加快　　AI立法有了最新动态。3月12日，司法部部长贺荣在十四届全国人大四次会议第三场“部长通道”上表示，今年将进一步加强重点领域、新兴领域、涉外领域的法律法规制度供给，加快研究推进人工智能和低空经济等领域的立法、修订道路交通安全法、制定空域管理条例等，使法治更好与改革、发展、稳定相协同。　　3月15日起，“苹果税”下调5%　　与投诉、官司纠缠两年多的国内“苹果税”，终于被打下来了。3月13日，苹果发布公告称，在与中国监管沟通后，将苹果商店内的标准佣金率由30%改为25%，小型合作伙伴的佣金率由15%改为12%，新的收费方案将从3月15日开始实行。　　所谓“苹果税”，是指苹果应用内的每一笔购买，一般要抽取App开发者30%的渠道费，同时不允许开发者使用其他支付渠道。抽成对象是虚拟商品，比如网盘会员、游戏充值、直播打赏，不包括打车、外卖、电商这类实体服务。　　对苹果而言，这无疑影响到营收——服务抽成一直是苹果的核心业务，并且毛利率远高于硬件；对于消费者，影响还不确定。下调抽成并非直接降价，你的网盘会员和手游礼包价格可能依然不变。　　但开发者对此期盼已久。长期关注苹果生态的开发者向我们指出，对比全球情况，这次下调5%的力度属于正常水平。欧盟、美国、日韩近年都已开启反垄断调查，撬开苹果的“围墙花园”，而国内的抽佣政策一直未变。　　值得一提的是，苹果仍然没有提到第三方支付渠道的问题。（下调佣金）迈出第一步终归是好的，利好产业界。但不少业界人士认为，这还远远不够，比如没有开放第三方下载和支付渠道。　　智能体第一案初步见分晓　　智能体与互联网平台的“主权之争”，有了初步分晓。当地时间3月9日，美国加州联邦法院批准了亚马逊的禁令，禁止Perplexity 的 AI 智能体继续访问亚马逊网站。　　争议焦点是Perplexity的Comet AI 浏览器，其是一款典型的智能体产品：用户只需在网页聊天框下指令，AI 就能自动完成一系列网页操作，包括写邮件、订机票、在电商平台购物下单。　　去年 11 月，亚马逊率先对这种行为提出公开反对，公司指控 Perplexity 通过 AI 代理访问亚马逊网站侵权，要求立即停止相关行为。　　根据亚马逊的说法，Perplexity 的智能体允许用户授权 AI 浏览亚马逊页面，并登录用户账户，在密码保护区内完成任务。在这一过程中，智能体能拿到亚马逊的私人账户信息，并将相关数据传回Perplexity服务器。　　亚马逊认为，这种行为属于“未经授权访问受保护的计算机系统”。并且，Perplexity 的代理行为冲击了亚马逊广告业务。　　基于这些理由，亚马逊向法院申请初步禁令，要求案件审理期间禁止Perplexity的访问。　　Perplexity则将亚马逊形容为创新“霸凌者”。如果法院支持亚马逊的禁令，会阻碍智能体产品的迭代发展。　　美国法院目前站在亚马逊这一边。法院要求Perplexity暂时停止替用户登录亚马逊会员账号，并销毁所有已获得的亚马逊数据。Perplexity已在本周二提出上诉。　　GEO乱象被曝光　　3月15日晚间，“315晚会”曝光了AI大模型被“投毒”的问题，矛头直指GEO（生成式引擎优化）技术。　　这项技术原本用于优化信息发布、提升内容曝光效率，却被一些公司开发成了“操控AI大模型”的工具，让虚假信息堂而皇之地成为AI给出的“标准答案”。　　在记者的探访视频中，为了验证GEO技术，业内人士用“力擎GEO优化系统”捏造了一款名为“Apollo-9”的智能手环，编造夸张卖点和虚假用户评价，并自动生成十几篇软文发布到自媒体。仅两个小时后，AI大模型竟引用这些虚构内容，正经推荐该手环，并给出购买建议。三天后，追加发布11篇虚拟测评后，已有两个AI模型开始推荐这款根本不存在的产品，且排名靠前。　　业内人士认为，当前GEO乱象已经越界，开始通过伪内容、伪权威、伪共识以及海量重复分发，去系统性影响大模型“看到什么、引用什么、如何组织答案”。　　官方多次下场呼吁注意“养龙虾”风险　　“养龙虾”是过去半个月的“现象级”话题。被称为“龙虾”的开源智能体OpenClaw以其惊艳的能力成功破圈，而Meta安全总监邮件被删等OpenClaw失控事件，也把之前仅限于行业内讨论的AI Agent安全隐私话题放到了聚光灯下。“养虾”安全成为大众痛点，一部分养虾人正在“退坑卸载”。　　日前，工信部、国家互联网应急中心、国家工业信息安全发展研究中心陆续发布风险预警，OpenClaw一旦缺乏有效的权限控制策略或安全审计机制，可能造成系统失控、敏感信息泄露等一系列安全风险。（文章来源：21世纪经济报道）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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