飞天茅台电商补贴价跌破1499元

国际金融报03-12 20:57

春节假期过去仅半个多月，飞天茅台补贴后价格再次跌破1499元，上次触及该价格还是去年“双十一”电商大促期间。3月12日，《国际金融报》记者在某电商平台注意到，53度500ml飞天茅台百亿补贴后，单瓶价格低至1449元，跌破1499元的官方建议零售价。不过该商品并非来自茅台官方旗舰店，而是第三方店铺，声称“假一赔十”。水芙蓉摄随着春节假期结束，礼赠、商务宴请需求大幅退潮，白酒行业进入传统销售淡季，...

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INC"},"translate_title":"Feitian Maotai e-commerce subsidy price fell below 1499 yuan","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"600519":1.5},"content_text":"春节假期过去仅半个多月，飞天茅台补贴后价格再次跌破1499元，上次触及该价格还是去年“双十一”电商大促期间。3月12日，《国际金融报》记者在某电商平台注意到，53度500ml飞天茅台百亿补贴后，单瓶价格低至1449元，跌破1499元的官方建议零售价。不过该商品并非来自茅台官方旗舰店，而是第三方店铺，声称“假一赔十”。水芙蓉 摄随着春节假期结束，礼赠、商务宴请需求大幅退潮，白酒行业进入传统销售淡季，飞天茅台价格随之走低。据第三方平台“今日酒价”数据，春节前飞天茅台散瓶批发价最高约1650元/瓶，节后自3月3日跌破1600元后上下震荡，3月12日最新报价为1560元/瓶。此外，贵州茅台（600519.SH）官方主导的渠道改革也在影响价格。今年1月1日起，i茅台APP以1499元官方指导价常态化直销飞天茅台，单日个人限购6瓶，且上线后持续售罄。当月i茅台APP月活超1531万，成交订单212万笔，其中143万笔（占67%）订单为飞天茅台。这一举措被视为贵州茅台重新夺回产品定价权的关键落子，也将飞天茅台批发价稳定在1500元—1600元左右。此前，茅台酒市场价长期被经销商左右，不同地区门店报价差异较大。左宇 摄上周五（3月6日），i茅台披露了春节期间的调查问卷数据。从年龄来看，填写问卷的153万人中，30岁及以下用户占比为12.2%；31—40岁占比45.0%；41岁以上占比40%。不过，此次调研显示，仅32.5%的参与用户表示在i茅台上买到了意向产品，近七成用户未能购买成功。i茅台的抢购机制仍让大多数消费者摸不着头脑。记者注意到，社交平台上经常有网友吐槽，想在i茅台买飞天茅台“难如登天”“纯靠手速根本抢不到”，拼手速购买的机制为“科技黄牛”留下一定操作空间，当前想收酒需额外支付50元/瓶的溢价。记者 水芙蓉文字编辑 左宇版面编辑 毕丹丹—— / 好文推荐 / 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