腾讯赶“龙虾”上架

蓝鲸财经03-13

文｜降噪2023年腾讯股东大会上，马化腾对外直言：腾讯AI并不急于早早展示半成品，现在有些公司为提振股价太急了，“我们一贯不是这种风格。”但2026年开端，腾讯表现得很急切：“全民养虾潮”不过几天，腾讯便从鹅厂快干成了“虾厂”。先是腾讯云在公司楼下免费帮近千人云部署了OpenClaw——一款能帮用户“动手干活”的AI Agent框架；随后又一口气端出WorkBuddy、QClaw、...

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Agent框架；随后又一口气端出WorkBuddy、QClaw、Lighthouse等5款腾讯系“龙虾”产品。马化腾在朋友圈预告，还有一批龙虾系产品陆续赶来。科技大厂“养龙虾”并不罕见，地方扶持政策也在接力出台，但在一众玩家中，腾讯显然是最激进的那位。看样子，这家在Chatbot时代略显被动的巨头，想在Agent时代夺回属于它的一切。问题是，速度并不等于质量。号称腾讯版“小龙虾”的WorkBuddy，上线之初被不少使用者吐槽为“半成品”——“交互体验粗糙，无法读取.docx格式的文档，存在吞上下文的情况”……对一家向来强调产品力的大厂而言，匆忙“交卷”抢位，几乎把着急写在了界面上。但接住流量只是第一步，腾讯能否凭借这波“龙虾宴”留住AI心智，未来不确定性因素有点多。 “毛坯”WorkBuddy与粗糙的QClaw目前，腾讯的“龙虾全家桶”里，真正面向普通用户的是WorkBuddy和仍在内测的QClaw。其中，WorkBuddy的最大卖点是易用性与安全。相比需要手动部署的OpenClaw，它开箱即用；相比本地部署“全盘可读”的权限，它只读取经授权的文件夹。在底层架构上，WorkBuddy并非套壳OpenClaw，而是基于腾讯编程工具CodeBuddy同一套Agent架构打造。官方披露，发布前已有超过两千名非技术背景员工在内部使用。据《降噪NoNoise》了解，不仅是腾讯，包括字节、快手等互联网企业目前都已在内部构建出基于Agent Loop（智能体循环）架构的类似平台，供内部员工选择使用。而腾讯这次发布的特殊之处在于，除了企微、QQ、飞书、钉钉等接入端口，最新版WorkBuddy还支持接入微信。资本市场率先为其买单，花旗将其视为中国AI Agent发展的潜在转折点，腾讯股价在3月10日上涨7%。用户更是火速支持，但不少用户卡在第一步——登录界面来回循环，卡到怀疑人生；验证码收不到；想改语言，只能英文……官方连夜道歉，称低估了用户的热情，服务器承受不住了，已经紧急扩容10倍。但问题是，服务器可以加速扩，产品没法一夜成熟。有用户在使用了WorkBuddy后反馈：语言切换bug、工作目录必须放在C盘、非程序员不友好、windows适配问题、稳定性一般。截至发稿时，WorkBuddy的语言切换问题已经解决，但仍存在问答不一致、吞上下文的情况。有AI创业者在浅玩后表示：“感觉还行，但谈不上惊艳，创新比较少。相比之下，智谱推出的AutoClaw还有一些亮点，比如自动化了飞书的配置过程，以及内置龙虾原生模型，这在处理长任务上效果更好。我觉得类OpenClaw的产品，拼到最后，模型仍然是非常重要的核心竞争力。”AutoClaw号称是国内首个一键安装的本地版本OpenClaw，即围绕OpenClaw做的一次产品化封装——下载安装到本地即可部署，如果此前装过OpenClaw，还能一键关联。腾讯推出的QClaw也是该类型产品，其差异点在于可以接入微信端。目前QClaw仍处于内测状态，据科技博主硅星人测评，QClaw并未与微信进行深度适配，QClaw在微信中仅以客服的形式，而且客服消息不能置顶。整体来看，腾讯的两款Agent产品仍处于早期阶段，腾讯有点赶“龙虾”上架了。上一轮DeepSeek爆火时，腾讯也是率先在元宝中接入DeepSeek模型，流量迅速涌入。但随后，元宝因产品表现并未完全满足用户预期——混元模型的能力差强人意、DeepSeek被质疑接入“残血版”，留存率开始走低。流量能被抢来，留存仍靠产品力。AI创业者Amida表示，Agent产品由三大支柱构成：底层模型提供能力基础、Agent架构实现能力协同、产品设计确保上下文的顺畅流转。本地部署往往优于纯云端产品，因为它能真正调用电脑工具链，而许多能力无法通过API间接完成。从模型能力上看，WorkBuddy目前仅支持接入Kimi、GLM、MiniMax、DeepSeek、混元等模型，日常文档处理尚可，但代码能力偏弱；而OpenClaw支持任意模型接入，弹性更高。对比腾讯自家的WorkBuddy与QClaw，封装OpenClaw的QClaw或许赢面更大。当普通人在“龙虾”热潮中急于上车，腾讯版“龙虾”很容易凭借生态影响力引发高关注；但之后的产品留存，比拼的不再是声量，而是产品完成度。从这个维度来看，腾讯版“龙虾”有必要火速迭代。上线第四天，WorkBuddy更新了版本，不仅支持微信直连，还上线了自动化任务流。看来也是不希望像元宝一样，虽有梦幻开局，最终还是回到残酷现实。目前WorkBuddy迭代较快，上线第四天即迎来版本更新，不仅支持微信直连，还上线了自动化任务流。相较之下，微信版“原生智能体”更为重磅。据The Information报道，微信预计今年年中灰盒测试、三季度推出连接数百万小程序的Agent项目。这一项目并未采用腾讯自家的混元模型。作为国民级应用的微信，在AI智能体的探索上应该会更克制。Chatbot最多“胡说八道”，Agent则真的“动手干活”，能力边界的扩张意味着权限边界的扩张。近日，国家互联网应急中心称，由于OpenClaw智能体的不当安装和使用，已经出现了一些严重的安全风险，“可用”与“可控”的平衡将成为长期命题。微信版AI王炸能否如期上线，或许还是未知数。 参照苹果——为了用户体验和隐私，新Siri一直跳票至今，同样看重用户体验的微信估计会同样审慎。 打仗的逻辑变了在腾讯2025年Q1财报会上，刘炽平把Agent拆成两类：一类是通用型，用户创建一个Agent，它可以在外部环境中执行任务；另一类，则是深度绑定微信生态的“特有型Agent”——它可以连接微信生态以及数百万个小程序。这些小程序涵盖各种信息，有跨多应用交易和操作能力。这是只有腾讯能做出的差异化产品。前者拼能力，后者拼生态。对比The Information的消息来看，腾讯在“特有型Agent”上的战略始终是明确的，即把Agent嵌入微信生态，一键打通社交、电商、支付等服务。从差异化上来看，微信Agent才是腾讯AI的杀手锏。而在通用型Agent上，腾讯计划在一些原生AI产品中构建相关能力，比如元宝与Ima。随着时间推移，这些AI的能力会持续进化：最初它们只能快速回答问题，属于“即时响应”模式；之后会逐渐引入“思维链”和长思考推理模型，能够处理复杂问题；最终，其能力将支持完成更复杂的任务，逐步进化为具备自主智能体功能，并与所有其他应用程序、外部API交互以帮助用户。这是一条循序渐进的路径，但问题在于，混元模型的能力始终差强人意，元宝的产品功能又平平无奇。QuestMobile数据显示，2025年12月8日-14日，元宝App周活跃用户达2084万，位列AI原生应用第三，仅为第一名豆包的约1/7、第二名DeepSeek的1/4左右。2026年初，马化腾在腾讯年会上承认了“腾讯AI的落后”，并希望元宝APP的10亿红包能够重现微信红包当年盛况。小马哥向来低调、谦逊，他能将元宝红包与微信红包盛况相提并论，自然是对元宝逆袭寄予厚望。腾讯计划当中，10亿红包引流，元宝新推出的AI社交功能“派”来承接流量。但事实证明，AI社交难当大任，“AI群聊”尚未成为刚需。紧接着，千问APP掏出30亿补贴请用户吃喝玩乐，直接盖过元宝的声量。如果不是OpenClaw引爆AI Agent浪潮，腾讯或许仍会选择观望节奏，把时间留给姚顺雨等AI人才带队继续打磨混元，或等待微信Agent产品成熟之后再正式入局。腾讯是最有资格谈“观望”的巨头。去年就有AI创业者在同《降噪NoNoise》交流时提及，“AI目前没有形成正循环的商业模式，看起来也没有门槛。真正的护城河是资源、渠道、入口。这几样腾讯不缺，等市场卷出有效路径再去变现也不迟。腾讯还是想直接摘桃子。”而OpenClaw的爆火改变了大厂节奏——它让Agent从“未来形态”一下子变成“当下战场”。AI战场的逻辑也随之改变。Chatbot时代拼的是模型参数、模型能力上限与问答体验，即AI是否更聪明；而Agent时代，大厂真正进入“操作系统级”竞争——Agent调度权限多寡、推理效率、行为数据深度都将影响AI入口的生态位。相较于上一阶段的模型竞争，Agent时代反而有可能强化巨头的固有地位，谷歌、微软、腾讯、阿里、字节可能都会如此。也就是说，在Chatbot时代落后一程的腾讯，仍有机会用体系能力重写局面。接下来就看在微信Agent问世之前，“龙虾”热能帮腾讯的AI叙事撑多久了。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":1,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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