“苹果税”调整，对中国开发者、消费者和行业生态有哪些影响？解读来了

经济日报03-13

2026年3月13日，苹果公司根据与中国监管部门的沟通，公开调整后的中国苹果应用商店佣金率。该举措将有效降低我国开发者经营成本、提升消费者福利，营造公平有序的市场竞争环境，有利于我国企业公平参与国际竞争和行业高质量发展。一、苹果应用商店佣金的起源苹果应用商店佣金是苹果公司作为平台运营方，向开发者通过应用商店销售其付费应用程序、数字商品服务和订阅时收取的费用，业界俗称“苹果税”。苹果应用商店（App...

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