苹果再放大招！折叠屏iPhone、Mac和AirPods“Ultra”级新品来袭

ITBEAR科技资讯03-12 22:58

苹果近期动作频频，不仅对MacBook系列进行了全面升级，推出MacBook Neo、MacBook Air和MacBook Pro等多款新品，覆盖了从入门到高端的完整价格区间，更被曝出正在筹备一系列“Ultra”级产品，试图在Mac、iPhone和AirPods三大核心产品线中开辟新的高端市场。据知情人士透露，苹果可能在现有MacBook Pro的基础上，推出一款定位更高的“MacBook ...

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Folding screen iPhone, Mac and AirPods 'Ultra' class new arrivals","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"APLY":0.6,"AAPY":0.6,"AAPB":0.6,"AAPX":0.6,"AAPU":0.6,"AAPW":0.6,"AAPL":1.98,"MACW.SI":0.6,"AAPD":0.6},"content_text":"苹果近期动作频频，不仅对MacBook系列进行了全面升级，推出MacBook Neo、MacBook Air和MacBook Pro等多款新品，覆盖了从入门到高端的完整价格区间，更被曝出正在筹备一系列“Ultra”级产品，试图在Mac、iPhone和AirPods三大核心产品线中开辟新的高端市场。据知情人士透露，苹果可能在现有MacBook Pro的基础上，推出一款定位更高的“MacBook Ultra”。这款新品或将采用OLED显示屏，并引入触控操作功能，同时定价也将进一步上探。若消息属实，苹果的Mac产品线将形成“Neo拉低门槛、Air和Pro走量、Ultra树立标杆”的完整布局，覆盖从599美元到更高价位的广阔市场。折叠屏手机领域，苹果的首款折叠设备“iPhone Fold”也引发广泛关注。爆料称，该机将于今年9月与iPhone 18 Pro系列同步亮相，起售价预计在1.4万至1.5万元人民币之间，顶配版本甚至可能突破2万元。苹果此次选择直接瞄准高端市场，显然认为第一代折叠屏手机难以走量，不如通过高定价树立品牌形象。设计方面，iPhone Fold将采用4:3的宽屏比例，展开后尺寸接近iPad mini，更适配分屏操作和视频观看；闭合时则与传统直板iPhone无异，兼顾便携性。尽管搭载iPad式界面，但该机仍运行原生iOS系统，仅保留基础分屏能力，不支持iPad的全量多任务功能。苹果还为开发者提供了专属工具，助力现有应用适配新界面。耳机领域，苹果的野心同样不小。爆料显示，苹果正在规划一款定位高于AirPods Pro的“AirPods Ultra”。这款新品不仅在音质和降噪上进一步升级，更首次引入计算机视觉摄像头。这些摄像头可为Siri和Visual Intelligence提供环境数据，使耳机不仅能“听懂”用户指令，还能“感知”周围环境，成为苹果AI生态中的重要感知节点。从Mac到iPhone，再到AirPods，苹果的这一系列动作表明，其正在为老产品线重新定义“天花板”。MacBook Ultra的推出，是为了满足AI时代对高性能设备的需求；iPhone Fold的落地，则标志着苹果正式进军折叠屏市场，开辟新的产品支线；而AirPods Ultra的升级，则凸显了苹果将耳机从音频设备转变为AI感知器的战略意图。这些新品不仅代表了苹果对高端市场的重新布局，更预示着下一代旗舰设备的可能形态。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"productRelease","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2619158263","isCrawlerRequest":true}